B2B Content Marketing
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How Small Businesses Can Do SEO on a Small Budget

How Small Businesses Can Do SEO on a Small Budget | B2B Content Marketing | Scoop.it
Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-person, two-person or [insert small number here]-person team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns.
Yva Yorstons insight:
It’s all about efficiency and spending your time and resources wisely!
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15 Free Content Creation Tools for Digital Marketing in 2018

15 Free Content Creation Tools for Digital Marketing in 2018 | B2B Content Marketing | Scoop.it
Marketers constantly experience the need to create a large number of visual, audio and textual content to realise their own creative capabilities and attract the attention of potential customers. Hence, having a diversified tool set...read more

Via Stefano Principato
Yva Yorstons insight:
The great thing about content marketing is that it can be done on any budget!
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6 problems with content marketing (and how to overcome them)

6 problems with content marketing (and how to overcome them) | B2B Content Marketing | Scoop.it
What are the most common problems and challenges with content marketing strategy for small business? Yva gives a run-down of each, along with the solutions.
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Develop A Professional LinkedIn Profile That Boosts Your Brand

Develop A Professional LinkedIn Profile That Boosts Your Brand | B2B Content Marketing | Scoop.it
Creating your professional LinkedIn profile isn’t hard. Viveka von Rosen explains how and shares her expert tips to building your personal brand on LinkedIn.
Yva Yorstons insight:
LinkedIn is probably the most exciting platform at the moment for B2B brands. With the right approach, you can get huge organic reach for your content, and develop genuine relationships which turn into real leads for your business.
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8 Ingredients Every Piece of Shareable Content Has

8 Ingredients Every Piece of Shareable Content Has | B2B Content Marketing | Scoop.it
There are many ways you can amplify your content to get it to reach your intended target. Creating shareable content is one of the best ways for your brand to gain some exposure. Here are 8 things every piece of shareable content has in common.

Via Peg Corwin
Yva Yorstons insight:

None of the 8 elements of shareable content is surprising.  It's the adjectives that count. Not just a headline, but a compelling headline.  Not just a hook, but a worthy hook. Check the other 6.

Peg Corwin's curator insight, June 8, 2018 8:38 PM

None of the 8 elements of shareable content is surprising.  It's the adjectives that count. Not just a headline, but a compelling headline.  Not just a hook, but a worthy hook. Check the other 6.

Lisa Mitchell's curator insight, June 16, 2018 2:04 PM
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How Small Businesses Can Do SEO on a Small Budget

How Small Businesses Can Do SEO on a Small Budget | B2B Content Marketing | Scoop.it
Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one-person, two-person or [insert small number here]-person team. With a plethora of options available to choose from, you really need to keep your eye out for those strategies that are easy to implement and yet bring considerable returns.
Yva Yorstons insight:
It’s all about efficiency and spending your time and resources wisely!
No comment yet.
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Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them?

Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them? | B2B Content Marketing | Scoop.it
It's important to never lose sight of the fact that the businesses you serve are made up of people. And people can get bored.
Yva Yorstons insight:
This is so true. B2B content doesn’t have to be dry and boring. Ditch the industry jargon, and focus on the stories of your customers.
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