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How B2B eCommerce Shapes Channels - Part 1 of 3

How B2B eCommerce Shapes Channels - Part 1 of 3 | B2B eCommerce News Trending | Scoop.it

This article discusses how transaction cost theory and scalability of those costs are the foundation for understanding the impact of eCommerce on channel structure.

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Event Invitation Emails: How to Create One that Rocks

Event Invitation Emails: How to Create One that Rocks | B2B eCommerce News Trending | Scoop.it
Learn helpful tips and formatting recommendations, as well as design elements, that go into an impressive event email invitation.
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7 Marketing Experts Share What They’re Focusing on in 2020

7 Marketing Experts Share What They’re Focusing on in 2020 | B2B eCommerce News Trending | Scoop.it
Ranging from new success metrics to the latest use of AI, here's what top marketers are focusing on in 2020, and what you can learn from them.
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Images, GIFs or Video: Which Perform Best on Instagram?

Images, GIFs or Video: Which Perform Best on Instagram? | B2B eCommerce News Trending | Scoop.it
Discover what types of Instagram posts perform the best according to HubSpot's very own social media marketing team.
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How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million | B2B eCommerce News Trending | Scoop.it
By using a growth marketing mindset approach, Sujan was able to drive 8.2 million unique users to his clients’ sites last year alone. Learn how, here....
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Adobe reveals Magento integrations following acquistion this year

The announcement was made at Magento Live Europe in Barcelona, where Adobe’s senior VP of commerce, Mark Lavelle (formerly Magento CEO), explained the goal behind the cloud-to-cloud integrations: “Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalised experiences across the myriad of touchpoints.
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Council Post: The Basics Of B2B Lead Generation

Council Post: The Basics Of B2B Lead Generation | B2B eCommerce News Trending | Scoop.it
This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead generation efforts.
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Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them!

Inside Every B2B Buyer Is a Consumer – Don’t Ignore Them! | B2B eCommerce News Trending | Scoop.it
A B2B buyer is not solely an agent of their employer. They are a human being with emotions, preferences, and a life that exists outside of their workplace.
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Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer | B2B eCommerce News Trending | Scoop.it
HubSpot's in-house podcast expert weighs in ... Here's everything you need to know about the podcast industry, how and why to create your own podcast, and how to reach your customers by advertising on one.
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How to Create a Pinterest Pin Your Followers Will Flock To

Learn how to create your own pin, as well as the most important parts of a pin your audience will want to pin themselves.
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Walmart, Not Amazon, Was the Retail Disruptor in 2018

Walmart, Not Amazon, Was the Retail Disruptor in 2018 | B2B eCommerce News Trending | Scoop.it
The incumbent went from defense to offense last year.
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eCommerce trends 2019 that insist B2B eCommerce adoption

eCommerce trends 2019 that insist B2B eCommerce adoption | B2B eCommerce News Trending | Scoop.it
The B2B market trends 2019 suggest the importance of eCommerce adoption and how the changing buyer preferences are making eCommerce mandatory for B2B.
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The Four Best B2B Ecommerce Platforms For Small Business

The Four Best B2B Ecommerce Platforms For Small Business | B2B eCommerce News Trending | Scoop.it
We run through the top 4 best B2B eCommerce platforms that are proven to drive your business's revenue, streamline operations, and automate pricing schemas. This comparison will make it easy for your organization to choose the best eStore for your business's needs.
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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Discover ten of the best tools out there for performing keyword research for your website content.
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5 Brands Using Social Media To Grow Buzzworthy Online Communities

5 Brands Using Social Media To Grow Buzzworthy Online Communities | B2B eCommerce News Trending | Scoop.it
Grow your online communities by making these brand's successful strategies your own....
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The Beginner's Guide to Conversational Marketing

The Beginner's Guide to Conversational Marketing | B2B eCommerce News Trending | Scoop.it
Learn everything you need to know to connect with your audience how, when, and where they want.
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How Often Should You (or Your Company) Blog? [New Data]

How Often Should You (or Your Company) Blog? [New Data] | B2B eCommerce News Trending | Scoop.it
Learn how often your company should be blogging based on your business goals.
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Key Findings from the 2019 U.S. B2B Ecommerce Market Report

Key Findings from the 2019 U.S. B2B Ecommerce Market Report | B2B eCommerce News Trending | Scoop.it
All the latest news, analysis, research reports, charts, data and webinars on Key Findings from the 2019 U.S. B2B Ecommerce Market Report across DigitalCommerce360.
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17 of the Best Brands on Instagram Right Now

Check out this list of brands on Instagram right now, why they're thriving, and what about their posts makes them so engaging.
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TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

TAM SAM SOM: What Do They Mean & How Do You Calculate Them? | B2B eCommerce News Trending | Scoop.it
Find out exactly how to calculate your industry’s total addressable market, serviceable addressable market, and share of market so you can start setting realistic revenue goals and entering markets that are worth your time and resources.
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An Introduction to Brand Dilution, Extensions, and Cannibalization

An Introduction to Brand Dilution, Extensions, and Cannibalization | B2B eCommerce News Trending | Scoop.it
Learn what brand dilution, extensions, and cannibalization are, and find out how they can impact your brand equity and bottom line....
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The $1 trillion B2B e‑commerce market arrives early

The $1 trillion B2B e‑commerce market arrives early | B2B eCommerce News Trending | Scoop.it
U.S. B2B e-commerce sales will surpass $1 trillion this year, reaching that threshold a year earlier than a prior forecast, and account for 17% of total U.S. B2B sales by 2023, Forrester Research said in a report it released Friday.
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16 B2B Ecommerce Trends Coming In 2019

16 B2B Ecommerce Trends Coming In 2019 | B2B eCommerce News Trending | Scoop.it
How does your business stack up? Benchmark yourself with these 16 key trends in B2B ecommerce. Entering this $1 trillion market is easier than you think.
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E-Commerce on Salesforce | Apttus

E-Commerce on Salesforce | Apttus | B2B eCommerce News Trending | Scoop.it
Drive growth, profitability, and better customer experiences with Apttus E-commerce build on Salesforce. Be where you customers want you to be.
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