Commodify Your Consumption: Tactical Surfing / Wakes of Resistance - Curt Cloninger- Medialab-Prado Madrid (2009) | Digital #MediaArt(s) Numérique(s) |

Internet "surf clubs" (artist-run, invitation-only group photoblogs) have been critically described by their practitioners using a variety of loosely defined, partially elucidating analogies: film montage (Olson), Duchampian found objects (Moody), Cornellian wunderkammern (Bewersdorf), and semiotic play (Ramocki). This paper analyzes group photoblogging, public bookmarking (via sites like, "artistic surfing," and related practices from the more fruitful/apt perspective of de Certeau's "tactical consumer."

I first establish a model for understanding these recent practices of tactical consumption by proposing a continuum of artistic "production" ranging from "strong/deep/strategic" to "weak/shallow/tactical." Toward the "weak/shallow/tactical" end of this continuum are precedences like DJ Spooky's remix ethics, Fred Wilson and Haim Steinbach object ensembles, Ted Nelson's Xanadu project, Vannevar Bush's Memex trails, Debord's derives, Bourriaud's notion of "post-production," and Galloway/Thacker's notion of "edges."


Paper by Curt Cloninger presented within the context of the 3rd Inclusiva-net meeting: NET.ART (SECOND EPOCH). The Evolution of Artistic Creation in the Net-system Seminar (in Buenos Aires, from March 2 through 6, 2009).