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Chris Moreno of LocalLeads.com sent me this audio recording of a scammer pretending to be Google in their voice message to a small business. Chris asks what 
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Kelly Larson's insight:
Simply put, this is one of the most important aspects of your online presence.
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This guide explains the many options
Kelly Larson's insight:
The ADA has just published their resource for online dental marketing. I have ordered my copy!
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Kelly Larson's insight:
If you're a CareCredit user, make sure you're using the updated link and materials.
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Last month, Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is n
Kelly Larson's insight:
Make sure Yahoo is on your radar! Time to check to make sure your listing is claimed, up to date and getting reviews.
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This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It's intended for small business
Kelly Larson's insight:
Apple introduces another important place for dentists to check to make sure their listing is up to date.
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Google has just announced several updates to the mobile capabilities of My Business. Business Owners can now respond to reviews via the MyBusiness mobile app
Kelly Larson's insight:
Now dentists can manage their Google+ pages from their mobile phone (Android now, ios soon)
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The popularity of online reviews has added an important dimension to the web. But what about fake reviews? Here we will look at how to spot fake customer reviews and ways to handle them. People are now able to openly communicate and share information about a wide variety of products and services, potentially helping better(...)
Kelly Larson's insight:
Good food for thought. Though this more directly affects larger businesses, dentists should be aware of this as well as they seek patient reviews.
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Google is apparently testing a mobile style 3 pack as a replacement for the carousel. Whether a test or not, this test search result is quite amazing. I
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Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.
Kelly Larson's insight:
Rest assured, APM Clients. We make sure your websites have the Schema markup!
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WE JUST MADE IT SUPER EASY for you to do something really fun for your patients around Valentine’s Day!
Kelly Larson's insight:
Check out this Valentine's freebie from My Social Practice for dental offices
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The Internet has fundamentally changed the way dental practices acquire new patients. Today, more than ever, where your site shows up on search engines will determine how much traffic (and new-patient calls) is generated from your website. Google, Bing, Yahoo! and other search engines are focusing more on targeted local search activities. This makes sense given that recent research shows 97 percent of consumers (prospective patients) search for local businesses online.1 This bodes well for dentists, if they navigate their SEO strategy well.
Kelly Larson's insight:
Good article that helps demystify SEO. Again, RELEVANCE is key to Google, so...once the basic foundation is laid make sure to stay up to date and add content regularly. Need more explanation, call for a free 20-minute consult. (952) 921-3360
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Simply having a Facebook page for your business is not enough and research shows that consumers expect more, but what?
Kelly Larson's insight:
Interesting research that 95% of millennialsexpect a business to have social media.
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More than one ambitious player in local has joined the walking dead in their battle with Google. Google has long been the top dog in local search. Along the
Kelly Larson's insight:
Another timely insight from Mike Blumenthal! Thanks, Mike!
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Kelly Larson's insight:
Stay on top of your Google+ page activity with this new app.
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This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It's intended for small business
Kelly Larson's insight:
Another important place for dentists to make sure their listing is up to date.
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Google's approach to email
Kelly Larson's insight:
Another step towards Facebook becoming a viable part of dentists' marketing strategy.
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This could very well be old news. I have no idea when these two things changed but Google has made a substantial update to both their local review policies and
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Interview with Mike Blumenthal. Mike so kindly takes the time out to talk to Stargazer about Google+ local.Thanks Mike.
Kelly Larson's insight:
According to the respected Google expert, Mike Blumenthal, "most ranking optimization is best done off Google by making sure that you have a lot of citations, links, reviews around the web and branded mentions of your business and a well crafted website." Good advice!
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Todd Mintz highlighted this search result a few days ago on Google Plus. It so clearly illustrates why a business should take the time to fill out every aspect
Kelly Larson's insight:
Another reason to be on top of your own Google listing!
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Last week Yahoo announced their Yelp review partnership with a great deal of fanfare and bravado. Putting on a happy face is standard fare in these sorts of
Kelly Larson's insight:
Google still continue to have the strong hold on local search causing everyone else to reconsider their place in the picture.
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Front desk alert: Be aware that Google will not ask for your log in info over the phone. Never give out your password.