All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding
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All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding
Grow your business by mastering LinkedIn. I KNOW LinkedIn - because I worked there for 5.5 years.  Get practices and insights on improving your profile.  Learn how to prospect and find customers online.  Understand Social Selling and Digital Selling as a means to accelerate your business.
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3 LinkedIn Secrets That Actually Work, From Bestselling Author Brad Meltzer

3 LinkedIn Secrets That Actually Work, From Bestselling Author Brad Meltzer | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
'The X-factor in any writing is, does the author care about what they're writing? And it's the same on LinkedIn.'
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LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment

LinkedIn Adds New Video Intro and Interview Assessment Tools to Improve Digital Recruitment | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is adding two new tools to help candidates showcase themselves via digital video tools.
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LinkedIn's CEO Just Shared the Best Work at Home Advice You'll Read Today

LinkedIn's CEO Just Shared the Best Work at Home Advice You'll Read Today | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
While at times it may seem impossible, it's more important to your productivity than ever to make sure you build buffer time into your schedule.
Anita Windisman's insight:

As someone who worked at LinkedIn - I can tell you this is GREAT advice.  We very much respected Jeff Weiner!! 

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Helping Fill Critical Jobs on the Front Line | Official LinkedIn Blog

Helping Fill Critical Jobs on the Front Line | Official LinkedIn Blog | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
The global battle we are fighting with this pandemic has shone a light on our local heroes - from the doctors, nurses and medical professionals caring for our sick - to the growers, truckers, warehouse workers, and grocery staff all of whom keep our food and other critical supplies reaching us. As they work around the clock on our front lines, we are committed to doing everything we can to help their respective organizations find the people they need to meet the growing demand for these critical services.
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Conferences Canceled? Stuck Inside? LinkedIn To The Rescue

Conferences Canceled? Stuck Inside? LinkedIn To The Rescue | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
In-person networking is literally dead for the next fortnight at the very least, probably longer. Consider using this time to update your LinkedIn profile.
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The Ad Platform: Reaching Professionals on LinkedIn - eMarketer Trends, Forecasts & Statistics

The Ad Platform: Reaching Professionals on LinkedIn - eMarketer Trends, Forecasts & Statistics | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is different from other social networks. Its professional focus and business-minded audience make it attractive to B2B advertisers as well as many B2C categories. eMarketer principal analyst Jillian Ryan joins host Nicole Perrin to talk about how much US advertisers will spend on LinkedIn this year, and why.
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Nailing the First Impression in B2B Sales

Nailing the First Impression in B2B Sales | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
“A negative first impression for any brand can be extremely damaging in 2020,” writes Gaetano DiNardi in arguing that the role of the SDR must evolve as part of his brutally honest B2B predictions for this year. “Prospects tend to remember negative experiences above the positive ones.”
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LinkedIn is testing Snapchat-like stories because that’s the world we live in now

LinkedIn is testing Snapchat-like stories because that’s the world we live in now | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is testing adding stories to its app (just like Instagram and Snapchat), in an effort to offer more "casual" business conversations.
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Reaching the Full Buying Committee on LinkedIn

Reaching the Full Buying Committee on LinkedIn | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
One constant with buying committees is change: 20% of decision makers change jobs every year.
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On CRM: LinkedIn Takes Another Big Step Towards CRM Integration

On CRM: LinkedIn Takes Another Big Step Towards CRM Integration | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
The company has new ways to sync data with your CRM system...with a few caveats.
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How (and Why) to Create a Custom URL for Your LinkedIn Profile 

How (and Why) to Create a Custom URL for Your LinkedIn Profile  | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
An easy and essential LinkedIn tip that everyone should do ASAP.
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What the article misses is that you can also put your custom LinkedIn URL on your business card!  Also put it in your signature file in your email. 

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14 Reasons LinkedIn Loves Modern Sellers

14 Reasons LinkedIn Loves Modern Sellers | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Modern selling approaches are transforming the B2B sales game for the better. Here’s why we appreciate the pioneers and vanguards leading the charge.
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How to use LinkedIn for marketing

How to use LinkedIn for marketing | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is not a magic pill. It will not solve all your marketing challenges. However, if used properly - it can generate hundreds of high-ticket clients, while taking much fewer expenses, comparing to other marketing channels.
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LinkedIn's AI generates candidate screening questions from job postings

LinkedIn's AI generates candidate screening questions from job postings | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is using AI to automatically generate candidate screening questions from the text of its over 20 million job postings.
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Council Post: New B2B Sales Practices To Adopt In The Midst Of A Global Crisis

Council Post: New B2B Sales Practices To Adopt In The Midst Of A Global Crisis | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
As unnerving as these times are, there are plenty of ways for startups to hedge against uncertainty.
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How to use LinkedIn Ads' new company targeting options to boost B2B lead generation

How to use LinkedIn Ads' new company targeting options to boost B2B lead generation | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable, behavioral data.
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how-you-can-lean-into-your-community-to-give-and-get-help | Official LinkedIn Blog

how-you-can-lean-into-your-community-to-give-and-get-help | Official LinkedIn Blog | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
1. Post about your experiences

Offering your personal stories can inspire and help others, and there are many ways you can do this. A great idea starter for your next post is the question, “what really helped me?” Talk about something you care about and approach it like a conversation you would have with a colleague or friend.
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How to make your LinkedIn stand out to recruiters

How to make your LinkedIn stand out to recruiters | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
It's not who viewed your profile but what is in there that matters.
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LinkedIn Isn't Tinder, So Stop Using it to Flirt

LinkedIn Isn't Tinder, So Stop Using it to Flirt | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
An alarming number of people have the wrong idea about the job networking site
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How Social Selling Changed the Buyer's Journey | Social Media Marketing | E-Commerce Times

How Social Selling Changed the Buyer's Journey | Social Media Marketing | E-Commerce Times | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online.
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B2B Sales Lessons from Startups

B2B Sales Lessons from Startups | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Whether your business has been around for a day or a decade, we can all learn valuable lessons from startups. Since they’re focused on driving consistent growth with constrained budgets, these up-and-coming outfits are fueled by efficiencies and dynamics that sometimes fall away when a company begins to scale up.
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How to Become an Influencer on LinkedIn

How to Become an Influencer on LinkedIn | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
It’s obvious why LinkedIn marketing is great for B2Bs, but it's not simple to do. Learn how to gain trust as a LinkedIn influencer and grow your brand.
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LinkedIn Launches New 'Featured' Section on Profiles to Highlight Key Achievements and Links

LinkedIn Launches New 'Featured' Section on Profiles to Highlight Key Achievements and Links | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn is rolling out a new section which will enable users to showcase key achievements and updates in a 'Featured' element at the top of their profile.
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LinkedIn's Shutting Down its Sales Navigator Gmail Extension

LinkedIn's Shutting Down its Sales Navigator Gmail Extension | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
LinkedIn has announced that it will shut down its Sales Navigator extension for Gmail, which provided LinkedIn bio information direct in your Gmail inbox.
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LinkedIn originally purchased "Rapportive". Too bad they are killing this feature.  Only making it available in MIcrosoft Outlook.  As you know, Microsoft purchased LinkedIn in 2016. 

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LinkedIn Enables Pinned Posts With New “Featured” Section / Digital Information World

LinkedIn Enables Pinned Posts With New “Featured” Section / Digital Information World | All About LinkedIn to Grow your Business: Social Selling, Digital Selling, Lead Generation, Professional Branding | Scoop.it
Pinned posts are often quite important because of the fact that they can give people that are checking out your profile a glimpse into the kind of personality you have, as well as more specifically what you can offer them if they were to connect with you in some way, shape or form.
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