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5 ways to get your readers to actually finish your articles

5 ways to get your readers to actually finish your articles | Agencies | Scoop.it
Consuming an entire piece of content - especially long-form - is challenging. Discover 5 ways to get your readers to actually finish your articles.
Anthony Helmstetter's insight:

The five suggestions may seem obvious, but now more than ever content creators (writers) need to be intentional in utilizing these methods. It's worth a quick look.

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New York | Conex: The Content Experience Tour

New York | Conex: The Content Experience Tour | Agencies | Scoop.it
Conex: The Content Experience brings together like-minded people in digital marketing, demand generation and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.

The format is fast-paced keynotes and presentations over the course of two days. As they take part in the programming, attendees and speakers from vastly different industries can collaborate and draw inspiration from unlikely places.

Conex is a winning formula of curious minds and groundbreaking presentations in an immersive environment focused on how remarkable experiences can drive every stage of the buyer journey.
Anthony Helmstetter's insight:

Free, half-day seminar coming to New York. Take advantage of the opportunity and invite your clients as well.

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Scooped by Lauren Teague

The 20-Minute Technical SEO Workweek

The 20-Minute Technical SEO Workweek | Agencies | Scoop.it
Have you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.
Lauren Teague's insight:

The author makes the argument that spending 20 minutes a week on technical SEO will pay dividends on SEO performance in the long run. For most of us spending any time on technical SEO is more than we typically do, so the steps here are helpful to plan into your workflow for clients!  

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The Rise of Audio Branding

The Rise of Audio Branding | Agencies | Scoop.it
In the past 36 months, I’ve been talking a lot about how the next “wave" in marketing is voice - but what I haven't talked about a lot is audi
Anthony Helmstetter's insight:

This is interesting. Not exactly new, but newly important. It' no longer just the audience connections we got from the old NBC peacock logo+sounds, or old radio jingles, but now audio branding is applicable to a vastly larger number of brands and individual personalities. Quick read.

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Facebook will reveal who uploaded your contact info for ad targeting

Facebook will reveal who uploaded your contact info for ad targeting | Agencies | Scoop.it

Facebook’s crack down on non-consensual ad targeting last year will finally produce results. In March, TechCrunch discovered Facebook planned to require advertisers to pledge that they had permission to upload someone’s phone number or email address for ad targeting. 

Lauren Teague's insight:

A good move for Facebook in the era of privacy concerns. This means marketers need to be on their game when it comes to clean lists of subscribers they are using for ads targeting on the platform. 

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Scooped by Lauren Teague

230 New Emojis in Final List for 2019

230 New Emojis in Final List for 2019 | Agencies | Scoop.it
The final emoji list for 2019 has now been approved by the Unicode Consortium
and includes a total of 230 new emojis [https://emojipedia.org/emoji-12.0/]
coming to major platforms this year.

Additions include previously drafted
[https://blog.emojipedia.org/white-heart-flamingo-added-as-emoji-candidates/]
candidates such as a Flamingo [https://emojipedia.org/flamingo/], Otter
[https://emojipedia.org/otter/], and Guide Dog
[https://emojipedia.org/guide-dog/], as well as a Waffle
[https://emojip
Lauren Teague's insight:

230 new emoji have been approved for use, and will roll out to devices later in 2019. Some of my favorites include people holding hands, a sloth, flamingo, waffle, and ice cube. How will you integrate new (and existing) emoji into marketing and messaging? 

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Making Earned Media the Star of Your PESO Program

Making Earned Media the Star of Your PESO Program | Agencies | Scoop.it
We finally have the data to show the impact we’re having on our bottom line. Start with these 6 strategies and put the ‘E’ in the PESO model at the heart of your team’s digital comms strategy.
Lauren Teague's insight:

Six strategies for boosting Earned media in the digital & social media age, super helpful for all PR practitioners! 

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Where These Top Ten Marketing Trends Are Heading in 2019

Where These Top Ten Marketing Trends Are Heading in 2019 | Agencies | Scoop.it
In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends.
Lauren Teague's insight:

More trends talk as 2019 gets rolling! This episode of CONEX podcast features C&C's Anna Hrach, and is a great listen for what to be aware of and thinking about for clients in the coming months. 

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How to Build a Content Calendar (Plus a Free Template)

How to Build a Content Calendar (Plus a Free Template) | Agencies | Scoop.it
How to build your content calendar in 3 easy steps. Plus, use this free, downloadable content calendar template to make your content strategy a success.
Anthony Helmstetter's insight:

Our colleague, Anna Hrach, at C&C has great insights into content marketing including the foundational aspects of how to construct a viable content calendar. This post has a wealth on proven techniques and insights, easily applied to a variety of differing client situations. (Perhaps your own as well?)

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State of Social 2019 | Buffer

State of Social 2019 | Buffer | Agencies | Scoop.it

This study shares the insights about the world of social media marketing from more than 1,800 marketing professionals.

Lauren Teague's insight:

This study shares the insights about the world of social media marketing from more than 1,800 marketing professionals. If you need any data points around organic & paid social media, content types, and channels for distribution, hang on to this one! 

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Amp Up Your Instagram Marketing With Stories

Amp Up Your Instagram Marketing With Stories | Agencies | Scoop.it
Convince & Convert Strategist, Lauren Teague, shares her experience and insights on making big impacts with Instagram Stories from client wins and losses.
Lauren Teague's insight:

Here's a humble plug from yours truly. Earlier this week I co-hosted a webinar on how to make big impacts with Instagram Stories, with Seth Bridges from Rival IQ. Stories are increasingly important to social media strategy, so this one is worth spending your lunch on. 

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Facebook plans new products as Instagram Stories hits 500M users/day

Facebook plans new products as Instagram Stories hits 500M users/day | Agencies | Scoop.it
Roughly half of Instagram’s 1 billion users now use Instagram Stories every day. That 500 million daily user count is up from 400 million in June 2018. 2 million advertisers are now buying Stories ads across Facebook’s properties. CEO Mark Zuckerberg called Stories the last big game-cha…
Lauren Teague's insight:

Mark Zuckerberg overshared on the Q4 earnings call earlier today, providing insight to the newest products Facebook is working to roll out, and the success of Instagram Stories, which now has 500M daily active users! 

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How to Leverage Your Internal Influencers: Key Findings from Onalytica’s Latest Research

How to Leverage Your Internal Influencers: Key Findings from Onalytica’s Latest Research | Agencies | Scoop.it
Every employee has passion and expertise related to his/her field and role, and this passion is the conduit for connection to external influencers and experts. Facilitating these connections gives employees both permission and a shortcut to begin building relationships with key external influencers.
Lauren Teague's insight:

Written by C&C's Jenny Magic. I love this quote: Every employee has passion and expertise related to his/her field and role, and this passion is the conduit for connection to external influencers and experts. Facilitating these connections gives employees both permission and a shortcut to begin building relationships with key external influencers. 

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[Webinine] 7 Ways to Use Video to Supercharge Your Demand Gen

[Webinine] 7 Ways to Use Video to Supercharge Your Demand Gen | Agencies | Scoop.it
Sure, video consumption keeps growing every year. And maybe you've committed to creating more video in 2019.

But there are a LOT more ways and reason to use video than you think, especially for demand gen.

Join Jay Baer, founder of Convince & Convert, New York Times best-selling author, and Hall of Fame keynote speaker for this special live broadcast where he'll showcase how to best leverage video to supercharge your demand gen (and ABM) programs.

Plus - the entire session is only NINE minutes long. In the amount of time it takes to decipher a Kanye song, you'll learn 7 useful ideas on how to use video to create new customers.

How's that for a fair trade!?

Save your seat now for 7 Ways to Use Video to Supercharge Your Demand Gen January 29
2pm ET.

Can't make it live? RSVP either way and we'll send you the (9-minute) recording.
Lauren Teague's insight:

Join Jay Baer, founder of Convince & Convert, for this special live broadcast where he'll showcase how to best leverage video to supercharge your demand gen (and ABM) programs.

 

Plus: the entire session is only NINE minutes long. In the amount of time it takes to decipher a Kanye song, you'll walk away with 7 useful ideas for how to use video to create new customers.

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5 Reasons to Embrace Email Unsubscribes | Convince & Convert

5 Reasons to Embrace Email Unsubscribes | Convince & Convert | Agencies | Scoop.it
Think email unsubscribes are a bad thing? Think again. Anthony Helmstetter breaks down the 5 reasons you should be thrilled people are pressing unsubscribe.
Lauren Teague's insight:

I would be remiss not to include Anthony's excellent post on the C&C blog about applying the quality > quantity mentality to email lists. He gives five sound reasons that you can use with your own clients when reworking email strategy. 

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I Blocked Amazon, Facebook, Google, Microsoft, and Apple

I Blocked Amazon, Facebook, Google, Microsoft, and Apple | Agencies | Scoop.it
Week 6: Blocking them all
Anthony Helmstetter's insight:

This is a great find from my colleague Zontee Hou. It's a nine minute video recap of the effort and implications of this journalist blocking the Big Five tech companies -- and all companies and platforms they control! Entertaining, and very enlightening. Kinda make want to go out to the garage and revisit all the camping gear in storage.

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Why You Need Better Conversion Tracking to Win the Sales Game

Why You Need Better Conversion Tracking to Win the Sales Game | Agencies | Scoop.it
Get your B2B conversion tracking in order to make your entire organization successful over the long term. Here’s how – Content Marketing Institute
Lauren Teague's insight:

Conversion tracking for B2B needs to incorporate online events and also account for offline events, which are usually the missing pieces to the puzzle. This summary of a CMW talk has solid, actionable ways to get a conversion tracking model in place for your clients. 

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What Impact Does Voice Search Have on Digital Marketing?

What Impact Does Voice Search Have on Digital Marketing? | Agencies | Scoop.it
What is voice search and how is it changing digital marketing? Read our guide to see how voice search is growing and how it’s altering marketing as we know it.
Lauren Teague's insight:

Excellent primer on voice search, supported by recent data and use case examples on how voice activated search is affecting digital marketing.  

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Consolidating your website traffic on canonical URLs

Consolidating your website traffic on canonical URLs | Agencies | Scoop.it
Official news on crawling and indexing sites for the Google index
Lauren Teague's insight:

Heads up on a reporting change coming to Google Analytics. To help unify your data, Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search. Happening mid-April, but you may want to start messaging this to clients now. 

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Scooped by Lauren Teague

How to Choose Images for Email and Content Marketing

How to Choose Images for Email and Content Marketing | Agencies | Scoop.it
an email is only as good as the content it contains.
Lauren Teague's insight:

An email is only as good as the content it contains. This research-based article talks through the selection of images for use in marketing emails and content campaigns. Really helpful and interesting for anyone designing how content looks! 

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Understanding the Future of Content Marketing for Manufacturing Brands

Understanding the Future of Content Marketing for Manufacturing Brands | Agencies | Scoop.it
his cornerstone industry is a great example of how the content marketing world remains in flux, and brands are taking steps to update their images.
Lauren Teague's insight:

Based on research from the Content Marketing Institute, this is a must-read  on how content marketing is shaping how manufacturing brands are reaching their audiences today. 

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The 10 best Chrome extensions

The 10 best Chrome extensions | Agencies | Scoop.it
Give your work environment a serious upgrade with these exceptional extensions for Google’s Chrome browser.
Lauren Teague's insight:

I love me some productivity hacks, especially when they're browser based. I've already downloaded a couple of these helpful Chrome extensions! 

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5 Ways to Get More People to Your Content

5 Ways to Get More People to Your Content | Agencies | Scoop.it
Amplify your content’s reach by using one of these five solutions from leading B2B marketers – Content Marketing Institute
Lauren Teague's insight:

No one likes to be on the content treadmill of producing more and more content that gets limited attention and engagement. Wouldn't it be nice to get more eyeballs on the highest quality content you create? These five ways to amplify content are solid recommendations to add to your post-publish plan. 

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5 Statistics to Guide Your Marketing Resource Decisions in 2019

5 Statistics to Guide Your Marketing Resource Decisions in 2019 | Agencies | Scoop.it
How will you choose the right marketing resources to optimize results? Get valuable insights and statistics to help make the best decisions in 2019.
Lauren Teague's insight:

Here's an interesting look at research from the Ascend2 Marketing Resource Effectiveness Survey that shares insights on how companies are making critical resource decisions in 2019. Helpful for those of us in the "external resources" category to understand our client's pain points and what other services we may be able to offer them that would solve challenges and prove the investment worthwhile. 

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LinkedIn Adds Interest Targeting 01/24/2019

LinkedIn Adds Interest Targeting 01/24/2019 | Agencies | Scoop.it
Behavior plays a major role in new targeting options on LinkedIn, which began allowing marketers to target ads based on user interests Wednesday.
Lauren Teague's insight:

LinkedIn ads are now even more appealing to reach a very specific audience. Add interest targeting to the advertising options, which already allow ad buyers to target by job titles, levels, and locations. CPMs will remain higher than other social networking sites, but the quality of the selected audience may outweigh the cost long term. 

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Seven Trends in Hiring Talent for Your Content Marketing Team in 2019

Seven Trends in Hiring Talent for Your Content Marketing Team in 2019 | Agencies | Scoop.it
Here's what you need to know when you're hiring talent for your content marketing team in 2019. Includes trends, statistics, advice and more.
Anthony Helmstetter's insight:

This is a great, concise, overview of how to hire for your content marketing team, or why the demand is making good hires d=so difficult. Quick read, with great insights for your and your clients staffing needs.

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