Advocacy, Power, and Influence
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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Advocacy, Power, and Influence | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
Paul Mendelsohn's insight:

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

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Bart van Maanen's curator insight, November 18, 2014 8:00 AM

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

Reeda Malik's curator insight, December 21, 2014 9:13 PM

Awesome representation of social media attention span metrics.

John Norman's curator insight, January 11, 2015 11:07 PM

Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking!

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Comprehensive List of Free e-Book Websites for your e-Reader

Comprehensive List of Free e-Book Websites for your e-Reader | Advocacy, Power, and Influence | Scoop.it

If you own an e-reader you often can only buy e-books from the bookstore that is bundled on your device. Many of the budget e-readers out there don’t even have a bookstore that is accessible by users and many people are left to fend for themselves to load content on it.

Here is a comprehensive free e-book resource catalog online. All of these books are hardware agnostic, which means they are not locked by DRM (Digital Rights Management). All you have to do is simply download a title and load in via the USB cable from your computer to your e-reader. Many of these sites also provide the books in more than one format, so they will work with your Amazon Kindle, Kobo, Barnes and Noble Nook, Sony e-reader and hundreds of others.


Via The Learning Factor
Paul Mendelsohn's insight:

Here is a cool one for all my Kindle toting friends - a comprehensive list of sources for free e-books.

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The Learning Factor's curator insight, February 15, 2015 1:02 AM

Here is a comprehensive free e-book resource catalog online.

Marc Kneepkens's curator insight, February 17, 2015 9:55 AM

Great resource, and it's free!

SMARTERTEACHER's curator insight, February 19, 2015 11:20 AM

Great resource for BYOD schools who want to create a level playing field for all students with all devices.

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If Not 40 Hours, Then What? Defining the Modern Work Week

If Not 40 Hours, Then What? Defining the Modern Work Week | Advocacy, Power, and Influence | Scoop.it

Is the traditional 40-hour work week dead? Today’s nine-to-fiver can only look at all of the alternative proposals being bandied about and savor the possibilities: the four-day work week, the 30-hour work week, the 21-hour work week, and even the no-day work week. With the advent of telecommuting, flexible hours, globalization and answering emails after hours and on vacation, the American worker has entered the era of the fuzzy work-home divide.


Via The Learning Factor
Paul Mendelsohn's insight:

Check out this fascinating read on current thinking regarding the modern day work week. Lots of great insights into why more is not always better. Could that 3 day work week that George Jetson always complained about become the norm? Time will tell.

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Ivon Prefontaine, PhD's curator insight, February 17, 2015 4:41 PM

Perhaps, I am living in a different world, but I did not find and do not find the work week to be in decline from 40 hours. It is quite the opposite. We are being a sold a bill of goods.

 

@ivon_ehd1

John Norman's curator insight, February 19, 2015 4:42 AM

There is still a clear division between those that work for themselves and those that work for someone else. How many hours a week does the self employed person work, particularly when they are first starting out compared the person in say a middle management position?

I would be great to get some feedback.

Is it still a fundamental equation of What's In It For Me (WIIFM) or is there more to it?

TalentFinders-TX's curator insight, February 19, 2015 12:38 PM

The ‘No Hour’ Work Week is the reality today

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The Definitive Guide to Washington Policy-Making: The Next Two Years Are ... - Forbes

The Definitive Guide to Washington Policy-Making: The Next Two Years Are ... - Forbes | Advocacy, Power, and Influence | Scoop.it
Even though the words policy and politics sound a lot alike and share a Greek origin, in practice they are usually quite different.  Running for office is not the same as governing.  E.J.
Paul Mendelsohn's insight:

Summary: to paraphrase James Carville, "it's the 2016 election, stupid."

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If We Cared About The Environment Like We Care About Sports - YouTube

If We Cared About The Environment Like We Care About Sports - YouTube | Advocacy, Power, and Influence | Scoop.it
“All I’ve ever wanted is a son who joins Earth Club!” Share on Facebook: http://on.fb.me/1s1VKit Like BuzzFeedVideo on Facebook: http://on.fb.me/18yCF0b Shar...
Paul Mendelsohn's insight:
Well done video that demonstrates the power of YouTube, humor, and creativity in conveying a special interest message in a way that appeals to the public. Bravo!
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Keystone XL: plenty of politics, but no pipeline

Keystone XL: plenty of politics, but no pipeline | Advocacy, Power, and Influence | Scoop.it
Oil prices may be falling, but pumping it can still be good politics.
Paul Mendelsohn's insight:

First big test in the Senate today. What are your thoughts? Will they have the votes to pass Keystone XL by a veto proof majority? 

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The Temptation to ‘Just Wait for 2016′ Already Emerges

The Temptation to ‘Just Wait for 2016′ Already Emerges | Advocacy, Power, and Influence | Scoop.it
With the midterm election a mere two weeks in the past, some in both parties already are starting to think, and even to say: "Just wait until 2016." It is a sentiment that, if it becomes too widespread, could seriously crimp prospects for...
Paul Mendelsohn's insight:

Thought the mid-term elections would end Congressional gridlock? This article suggests, not so fast my friend.

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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | Advocacy, Power, and Influence | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
Paul Mendelsohn's insight:

Interested in getting more involved in social media, but don't know where to start? Here is a great "101" level Infographic that gives you the basics of how, when, why to post, as well as other tips on growing your audience.

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Chuck Taylor's curator insight, November 18, 2014 4:40 PM

Great insight for marketers.

Rachel Turner Dool's curator insight, November 26, 2014 1:29 AM

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

Nedko Aldev's curator insight, March 5, 2015 4:14 AM

 

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The Color Of Politics: How Did Red And Blue States Come To Be? - NPR

The Color Of Politics: How Did Red And Blue States Come To Be? - NPR | Advocacy, Power, and Influence | Scoop.it
“ The United States split into red states and blue as we know them just a few presidential elections ago. Some dislike the broad brush.”
Paul Mendelsohn's insight:
One state, two state, Red state, Blue state. And what about purple? Well, it's not just Prince's favorite color any longer. Check out this article for insightful observations of how and why the media started coloring entire states with a broad partisan brush - and how sometimes the result is the color of royalty.
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Obama to Announce $3 Billion U.S. Contribution to Climate Change Fund

Obama to Announce $3 Billion U.S. Contribution to Climate Change Fund | Advocacy, Power, and Influence | Scoop.it
The pledge, on the heels of an announcement that the United States and China will commit to curbing greenhouse gas emissions, is expected at the Group of 20 summit meeting this weekend.
Paul Mendelsohn's insight:

The President of late is really stepping up his game to help ensure that the U.S. "Walks the walk and talks the talk" when it comes to addressing the global issue of climate change. It will be interesting to see how the newly elected Congress acts on the issue.

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How Human Behavior Can Skew Innovation

How Human Behavior Can Skew Innovation | Advocacy, Power, and Influence | Scoop.it

A variety of human group behaviors can undermine innovation. For best results, we need to be aware of them and mitigate those that can derail innovation efforts.

Herd behaviour describes how individuals in a group can act together without planned direction. When animals partake in herd behaviour, for example in a dangerous situation, each individual group member reduces the danger to itself by migrating as close as possible to the centre of the fleeing group. The herd thus appears as a unit in moving together, but this action emerges from the uncoordinated behaviour of self-serving individuals.

Herd behaviour is distinguished from herd mentality because it applies to all animals, whereas the term mentality implies a uniquely human phenomenon. Herd mentality implies a fear-based reaction to peer pressure which makes individuals act in order to avoid feeling “left behind” from the group, i.e. to adopt certain behaviours and follow trends. Herd mentality is also sometimes known as “mob mentality.”


Via The Learning Factor
Paul Mendelsohn's insight:

Insightful article on how human nature often skews group think processes to result in a herd mentality that quashes innovation, and how to overcome this phenom by striving for collective intelligence. Very useful observations for any organization striving for true innovation around change rather than inadvertently gaining less than optimal results through acquiesence by the flock.

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How this Congress can avoid being the least productive ever - Washington Post (blog)

How this Congress can avoid being the least productive ever - Washington Post (blog) | Advocacy, Power, and Influence | Scoop.it
Spoiler: It will never happen.
Paul Mendelsohn's insight:

Sad that we have had back to back Congresses that have reached all time historical lows when it comes to passing laws, and that in public opinion polls they probably viewed more favorably by Ebola, but not by much. I'm starting to think Congress needs a public relations make-over. Perhaps a new slogan like "We put the DO in do nothing."

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White House and China set historic greenhouse emissions levels

White House and China set historic greenhouse emissions levels | Advocacy, Power, and Influence | Scoop.it
President Obama announced a climate change agreement with China that would cut both countries' greenhouse gas emissions by close to a third over 20 years
Paul Mendelsohn's insight:

White House and China agree to curb greenhouse gas production and increase reliance on alternative renewable energy sources, but will it be too late to halt global climate change? Only time will tell.

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Your Facebook Profile May Be More Important Than Your Resume #Infographic

Your Facebook Profile May Be More Important Than Your Resume #Infographic | Advocacy, Power, and Influence | Scoop.it
While a strong resume is still a huge asset, it’s not the only thing that employers are looking for. With social media in the mix, recruiters feel they can get to a know who a candidate is by looking at their social profiles. 55% of recruiters have even reconsidered a candidate based on their social profiles. Not surprisingly, recruiters using social media to find candidates have seen a 44% increase in candidate quality and quantity and a 34% improvement in time to hire. The results from Jobvite’s 2014 Social Recruiting Survey are in and they have visualized their findings in the infographic below. Allow the statistics and expert advice lead you to getting your dream job or finding your dream team of employees

Via Brian Yanish - MarketingHits.com
Paul Mendelsohn's insight:

As someone who is currently in the job search market, I am constantly amazed at how the process has evolved with the advent of the Internet and related technology. Here is a great infographic that provides further food for thought on the impact that social media is having on HR departments and recruiters.

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Marco Favero's curator insight, November 12, 2014 6:58 AM

aggiungi la tua intuizione ...

denise's curator insight, November 12, 2014 9:37 AM

Keeping your social sites up-to-date and professional can only assist you in the future when looking for new opportunites

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How to Create the Perfect Viral & Shareable Content #infographic

How to Create the Perfect Viral & Shareable Content #infographic | Advocacy, Power, and Influence | Scoop.it
Social media is everything nowadays; from blogs like WordPress to sharing photos on Instagram and Facebook pages to exchanging intellectual ideas across platforms like Google Plus, everyone is participating in this growing online dialogue by having some sort of online presence now. And the trend is only just beginning.
It doesn’t matter if you are a company or an individual; it doesn’t matter if you are doing business with other businesses, or if you are looking to grow a following over a brand, or if you are just searching for an easy way to communicate with friends, family or travel buddies – the Internet is the new telephone directory, the new doorbell, the new face-to-face interaction. Social media is your best method for getting there.

Via Brian Yanish - MarketingHits.com
Paul Mendelsohn's insight:

Great infographic on effective infographic use in social media.

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Marco Favero's curator insight, February 17, 2015 5:57 PM

aggiungi la tua intuizione ...

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It's Crunch Time in Congress for Tax Breaks - New York Times

It's Crunch Time in Congress for Tax Breaks - New York Times | Advocacy, Power, and Influence | Scoop.it
With only a few days left in the legislative session, Congress will decide whether to renew 56 tax provisions set to expire.
Paul Mendelsohn's insight:

A couple of days old, but informative none the less. NY Times piece on the looming Congressional battle over what to continue and what to end from the current "extenders" tax package. Senate would prefer to extend them all to allow for future debate, but the House wants to make several a permanent part of the tax code and get rid of the rest. once again I am wondering how this annual drama plays out. Will Congress act or just put it off as they did last year? Stay tuned, with this year's Congress set to adjourn shortly we should know soon enough. Maybe...

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Survey says: Constituents lobby best

Survey says: Constituents lobby best | Advocacy, Power, and Influence | Scoop.it
A new survey of congressional staffers looks at who succeeds at influencing lawmakers.
Paul Mendelsohn's insight:

No surprises here which is why organizations need to make sure that their volunteers understand how to advocate effectively,  techniques to succinctly convey sometimes complex issues in terms that are easily understood, the "do's and dont's" of a good Hill visit, and the importance of follow-up and relationship building. Remember, to advocacy professionals it seems like common sense, but to the average constituent it is often a daunting and unfamiliar process.

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Michigan lobbying: $35M, 'the potential for sloppiness' - Lansing State Journal

Michigan lobbying: $35M, 'the potential for sloppiness' - Lansing State Journal | Advocacy, Power, and Influence | Scoop.it
Lansing lobbyists and lawmaker term limits clash to create "the potential for sloppiness"
Paul Mendelsohn's insight:

As a transplanted Michigander who got his start working in the Michigan Legislature, I found this article on the impact of term limits, lack of institutional knowledge, and lobbying influence extremely informative. A cautionary tale of be careful what you wish for Jane and Joe voter. Hope you enjoy it as well.

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Facebook Will Take On LinkedIn For Professional Networking - DailyFinance

Facebook Will Take On LinkedIn For Professional Networking - DailyFinance | Advocacy, Power, and Influence | Scoop.it
Facebook plans a business social networking and collaboration service to rival LinkedIn, Microsoft, Google, and Salesforce.com, according to a report.
Paul Mendelsohn's insight:

Great, just when I have finally perfected my profile, made tons of great connections, and learned the intricacies of LinkedIn, there may be a new Sheriff in Town by the name of Facebook, will the internet be big enough for the two of 'em or will one be forced to leave town in the dead of night? Only time will tell...

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Advocacy, Power, and Influence | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
Paul Mendelsohn's insight:

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

more...
Bart van Maanen's curator insight, November 18, 2014 8:00 AM

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

Reeda Malik's curator insight, December 21, 2014 9:13 PM

Awesome representation of social media attention span metrics.

John Norman's curator insight, January 11, 2015 11:07 PM

Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking!

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How the world uses coal – interactive - The Guardian

How the world uses coal – interactive - The Guardian | Advocacy, Power, and Influence | Scoop.it
,China and the US have agreed a historic deal to cut carbon emissions – but both countries are still huge consumers and producers of coal, the most carbon-intensive fossil fuel.
Paul Mendelsohn's insight:
Looks like Santa isn't the only one distributing lumps of coal these days. Whether you've been naughty or nice, you're sure to be intrigued by this interactive infographic on global coal production, distribution, usage, and trends.
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Oil and Politics: A Senator Scraps for Survival - ABC News

Oil and Politics: A Senator Scraps for Survival - ABC News | Advocacy, Power, and Influence | Scoop.it
In a blend of crude oil and raw politics, Louisiana Sen. Mary Landrieu scrapped on Thursday for converts among fellow Democrats for legislation to approve the Keystone XL pipeline before a runoff election that threatens to end her career in Congress.
Paul Mendelsohn's insight:

As Landrieu' run - off looms, the Senator launches a renewed effort to pass Keystone XL. Will the strategy work in a state with heavy petroleum interests, and how will the White House react if the legislation reaches the President's desk? Policy, politics, and election intrigue are 3 ingredients that make for compelling drama. As NBC used to say "must see TV"

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19 Ways to Impress Literally Everyone You Meet

19 Ways to Impress Literally Everyone You Meet | Advocacy, Power, and Influence | Scoop.it
Your place for capitalism memes, articles on money, finance, news, and success, and the best way to waste your time when you're not doing business as usual.

Via The Learning Factor
Paul Mendelsohn's insight:

So even though the author lists herself as someone who "excels in writing, social media, music-listening, and pizza pie-eating", she still offers some great common sense tips and advice on how to work a room. If you network, attend receptions, go to conferences, or otherwise need to engage with strangers on a frequent basis, this article is for you!

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The Learning Factor's curator insight, November 9, 2014 8:05 PM

19 ways to impress literally everyone you meet.

Anthony Crecco's curator insight, November 10, 2014 9:57 AM

Nice!

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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Advocacy, Power, and Influence | Scoop.it
Alright, so here's my theory.

People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning.

Via Brian Yanish - MarketingHits.com, Jeff Domansky
Paul Mendelsohn's insight:

Ever wonder what the optimal time is to post something to Facebook, tweet a message to your followers, or use other types of social media to engage or inform your audience? This great infographic provides those answers and more - check it out!

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Jasper Molina's curator insight, November 13, 2014 7:04 PM

Timing is essential in a successful social media marketing.

Adam Melis's curator insight, November 14, 2014 12:50 PM

enjoy

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8 Free, But Effective Inbound Marketing Tools

8 Free, But Effective Inbound Marketing Tools | Advocacy, Power, and Influence | Scoop.it

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

 

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

 

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

 

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....


Via Jeff Domansky
Paul Mendelsohn's insight:

Looking for budget friendly ways to keep your members and key stakeholders informed and involved? Then check out this article on some great free, that's right FREE,  web-based marketing tools that easily allow you to manage and promote social media content. Please note, there are multiple misspellings in the article, but the content is still great!

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Jeff Domansky's curator insight, November 13, 2014 2:18 AM

Useful tips for better inbound marketing results by using a selection of free tools.

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How To Use Images In Your Blog Posts Based On Real Data #Infographic

How To Use Images In Your Blog Posts Based On Real Data #Infographic | Advocacy, Power, and Influence | Scoop.it
While context is always important when it comes to your blog’s content, there is no secret that visuals have started to play a significant role when it comes to increasing your readers, subscribers, followers, and lead

Via Brian Yanish - MarketingHits.com
Paul Mendelsohn's insight:

As the saying goes, "a picture is worth a thousand words." Increasingly, the clever use of graphics to convey information is proving this old adage true. Check out this informative article on the effective use of images in blog posts.

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Liza Viana's curator insight, November 11, 2014 10:20 PM

The brain processes visual content 60,000 times faster than text, which means you can't go wrong adding images for impact.