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Rescooped by Penny Mann from Digital Marketing!

Can Personalized Video Help Your Business?

In this simple guide, we look at advances in online personalized video technology--and the ways video technology can help businesses grow sales and improve customer service.



Customer Engagement - it’s a vital part of any business strategy. The process often revolves two key elements:


Reaching buyers at the critical point of decisionAnd then, converting them to customers



In the past, when business was conducted face-to-face or over the phone, these two elements were much more obvious--and easier to support.  Now, since the majority of the world has pivoted to the digital space, finding those engaged sales opportunities has become a much more complex undertaking. 



As a result of the digital revolution, businesses are resorting to banners advertising, email marketing and social media marketing to stay in front of their audiences. While these methods can be effective and efficient, they often leave the customer feeling “spoken to” instead of “consulted with” about a particular product, service or account. 



With this in mind, the suggestion of using video to engage customers may seem even more one-way in nature, and thus even more of a gamble.  However, the nature of online video is changing and evolving. Companies, such as Real Time Content are perfecting state-of-the-art techniques which allow brands to generate personalized videos for their various marketing needs. This is beginning to make an impact across the digital landscape, as customers are engaged through the use of long form tailored content.


By melding the available digital opportunities and targeting options along with this segmented and real time video capability, businesses no longer have to guess which message will have the most impact across their audiences. Marketing now becomes directed to the individual in an engaging and powerful personalized interaction.



As segmentations are identified and a robust campaign strategy created, each audience is served a personalized experience and, as a result, the engagement becomes much easier to achieve. By implementing personalized video into your business’ marketing plan you can develop innovative ways to support loyalty initiatives to grow and retain customer retention. Imagine being able to recommend customers rewards utilization options based on their individual usage or being able to pitch different opportunities based on your user’s location or lifestyle demographics. 



As a result of this segmented, interactive technology businesses no longer have to rely on users taking a second or third step within the conversion process. This interactive video marketing capability allows for real time data to be served and received directly from within the video. Essentially, you are able to provide the intro, the diagnosis, the recommended solution and the sale from one experience all while creating an interaction with your customer that leaves them feeling in control and listened too. heard and accommodated.



Meet your audience where they are, present the most relevant solution to their situation and allow them to act at the point of decision. It’s the proven and traditional technique of marketers and salesmen for over 40 years rewrapped and made relevant to our ever growing digital world by companies like Real Time Content. 

Via Studiobanks
Studiobanks's curator insight, July 9, 2013 9:03 AM

There is a growing demand for personal interaction within customer engagement and I think as we become even more digital the techniques discussed above will be as common as social media is today. For as new as this is, it is impressive what this company has already acheived - will be interesting to see where they go next. 

Rescooped by Penny Mann from Everything from Social Media to F1 to Photography to Anything In Between!

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