Advertising, I say
6.2K views | +0 today
Follow
Advertising, I say
A writer's eye-view of the ad biz and more
Your new post is loading...
Your new post is loading...
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Cut through the hype about brand storytelling

Cut through the hype about brand storytelling | Advertising, I say | Scoop.it
Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from A Cultural History of Advertising
Scoop.it!

Mary Phelps Jacob 1913 invents the modern brassiere

Mary Phelps Jacob 1913 invents the modern brassiere | Advertising, I say | Scoop.it

Mary Phelps Jacob After decades of stuffing themselves into seemingly barbaric undergarments of a mostly corset-like nature, women around the world finally began to get fed up. In 1913, a New York socialite decided to do something about it: the first modern brassiere was created by Mary Phelps Jacob. She patented her design, and now the brassiere is a standard part of nearly every modern woman's wardrobe.


Via k3hamilton
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Communication Arts - 2012 Photography Annual

Communication Arts - 2012 Photography Annual | Advertising, I say | Scoop.it
This year our distinguished panel of jurors selected 125 winning projects from 4685 entries. Categories include: Advertising, Books, Editorial, For Sale, Institutional, Multimedia, Self-Promotion, and Unpublished.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from A Cultural History of Advertising
Scoop.it!

All Periodicals (pre 1850 on) on the UNZ archive

All Periodicals (pre 1850 on) on the UNZ archive | Advertising, I say | Scoop.it

Via k3hamilton
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

HowStuffWorks "10 Awesome Ad Campaigns You've Never Heard Of"

HowStuffWorks "10 Awesome Ad Campaigns You've Never Heard Of" | Advertising, I say | Scoop.it

There's a lot of inventiveness and innovation in the advertising world these days. So much, in fact, that you could find amazing ad campaigns in places you've never been, for products you've never heard of. Here are 10 of the most awesome examples.

 

READ ARTICLE

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Your Ad Here, on a Fire Truck? Broke Cities Sell Ads

Your Ad Here, on a Fire Truck? Broke Cities Sell Ads | Advertising, I say | Scoop.it
Many governmental entities across the nation are looking at new money-raising strategies to keep from cutting services.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Augmented Reality - Augmented Advertising
Scoop.it!

Toyota Announces Virtual Holographic Singers "Mikuscape - Scoop.it

Toyota Announces Virtual Holographic Singers "Mikuscape - Scoop.it | Advertising, I say | Scoop.it
After a long silence, Toyota is ready to continue their Hatsune Miku x Corolla marketing campaign by rewarding fans who interact with Toyota marketing tools. Toyota has announced that they will be holding an event called ...

Via Cristian contini
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

VIVA | Artplan | Revival | WE LOVE AD

VIVA | Artplan | Revival | WE LOVE AD | Advertising, I say | Scoop.it
VIVA , Artplan , Revival , VIVA , Print , Media & Publishing , Roberto Vilhena , Alessandra Sadock , Gustavo Tirre , Rafael Pascarella , Filipe Chulam , Letícia Rodrigues , Alessandra Sadock , getty images , Keystone , Brazil WE LOVE AD is almost...
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Grammar, a Victim in the Office

Grammar, a Victim in the Office | Advertising, I say | Scoop.it
Managers are fighting an epidemic of grammar gaffes in the workplace, where looseness with language can create bad impressions with clients, ruin marketing materials and cause communications errors.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Hidden Cameras Catch Politician Having Forest Sex | TIME.com

Hidden Cameras Catch Politician Having Forest Sex | TIME.com | Advertising, I say | Scoop.it
Wildlife cameras are set up to capture images of animals in their natural habitat. But in Austria, they recorded a politician having sex in the woods.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Political advertising: Telling tedious tall tales

Political advertising: Telling tedious tall tales | Advertising, I say | Scoop.it
"If you can't baffle them with brilliance," the old saw in the legal profession goes, "dazzle them with B.S." This also applies to political advertising these days.
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

In Fashion, Brands Intensify Their Comeback

In Fashion, Brands Intensify Their Comeback | Advertising, I say | Scoop.it

Goodbye, store brands. Hello, Nike and Armani. The latest results from Brand Keys Fashion Index show that 29% of clothing shoppers say brand is an important factor in their purchase decision, more than tripling in importance in the last four years.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos

Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos | Advertising, I say | Scoop.it
Ingenious campaign for 'Go Outside' magazine...
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from Infographics
Scoop.it!

Apple Product Design: 35 Years of Consumer Electronics

Apple Product Design: 35 Years of Consumer Electronics | Advertising, I say | Scoop.it
When it comes to industrial design, few consumer electronics or computer makers have the legacy or influence of Apple. Here's a look back at the history of its aesthetic.

Via thomesss
more...
Rescooped by Karen Goldfarb Copywriter from Future Of Advertising
Scoop.it!

CIA Looks to Adland for Help With Talent Recruitment | Agency News - Advertising Age

CIA Looks to Adland for Help With Talent Recruitment | Agency News - Advertising Age | Advertising, I say | Scoop.it

The CIA has reached out to shops to evaluate whether they may be suited for working with the organization down the road on its recruitment ad campaigns.


Via Alex Butler
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

Anxiety Can Bring Out the Best

Anxiety Can Bring Out the Best | Advertising, I say | Scoop.it
A little anxiety may be just what you need to focus your efforts and perform at your peak, psychologists say.
more...
No comment yet.
Rescooped by Karen Goldfarb Copywriter from A Cultural History of Advertising
Scoop.it!

Science 'girl thing' video branded offensive - Telegraph

Science 'girl thing' video branded offensive - Telegraph | Advertising, I say | Scoop.it
A film using images of lipstick, killer heels and a handsome male laboratory worker to encourage women to pursue science careers has been condemned as sexist and demeaning.

Via k3hamilton
more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

How Much Data Is Created Every Minute? [INFOGRAPHIC]

How Much Data Is Created Every Minute? [INFOGRAPHIC] | Advertising, I say | Scoop.it
Ever wondered just how much data is funneled into the web?

 

Check out the stats below to learn the amount of data created across all of your favorite platforms. Google+ is noticeably missing from the bunch, but we’re kind of happy about that. It might be kind of embarrassing.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

The Tween Machine

The Tween Machine | Advertising, I say | Scoop.it

Her toys have been relegated to the back of the closet. She knows the lyrics to every Katy Perry and One Direction tune. She finds Charlie the Unicorn hysterical, rates articles on Reddit and pens op-eds for AllyKatzz. She likes Frappuccinos, is getting into yoga, has her legs waxed and wishes her life had a voiceover, à la Gossip Girl.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

MediaPost Publications Cannes Business Model: Sell Picks To Miners Seeking Gold 06/25/2012

MediaPost Publications Cannes Business Model: Sell Picks To Miners Seeking Gold 06/25/2012 | Advertising, I say | Scoop.it

Phrase of the day: jerque d’ circle.

more...
No comment yet.
Scooped by Karen Goldfarb Copywriter
Scoop.it!

The Line Between Social Media and Social Life

The Line Between Social Media and Social Life | Advertising, I say | Scoop.it
Where is the line between being too social on social media networks and losing touch with in person social connections?
more...
No comment yet.