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About Television as a Medium
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Rescooped by
egta
from TV Press Review
May 9, 2023 3:12 AM
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Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker's head of audience intelligence.
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egta
from TV Press Review
May 9, 2023 3:12 AM
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The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.
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egta
from TV Press Review
May 9, 2023 3:12 AM
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If our industry gets its act together, TV ads will become increasingly relevant and less annoying to viewers. If we're really lucky, ads may become delightful more often than not.
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egta
from TV Press Review
May 9, 2023 3:12 AM
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We explain some things that seem to be baffling people at NAB, Possible and MIP this week.
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from TV Press Review
May 9, 2023 3:11 AM
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The winner of attention as it drags up other channels and is constantly evolving.
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February 27, 2023 7:27 AM
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TV is a bought, as opposed to a planned medium. The premium nature of TV suggests broadcasters' will benefit from an involvement in the cross-media planning tools being developed by advertiser groups.
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February 27, 2023 6:18 AM
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Some networks would like it to work better. This month, NBCUniversal unveiled In-Flight Linear Optimization, a tool for marketers that will enable them to shift their linear ad buys midway through campaigns to help prioritize reaching the audiences they’re targeting. The tool, codeveloped with Amazon Web Services, will use daily forecast data from companies like VideoAmp and iSpot in an effort to make linear ad dollars more efficient, McConville told Marketing Brew.
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February 22, 2023 11:21 AM
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Recent video game adaptations have proven that the future of the genre lies on TV, rather than the tried and tested big-screen adaptations.
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February 22, 2023 11:20 AM
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TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
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October 10, 2022 8:07 AM
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Morrisons' decision to not advertise on TV over the summer has been highlighted as a major factor for why the supermarket's UK market share has fallen below discounter Aldi for the first time.
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September 2, 2022 5:15 AM
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Live television is back in style. And according to Magnite, there's a surge in demand for linear addressable inventory from programmatic buyers.
“We see a lot of appetite from programmatic buyers specifically for linear addressable inventory as a stand-alone item,” McLeggon said. “What we were waiting on was enough scale.”
Disaggregating linear inventory from CTV takes time because of content ownership and licensing rights, so broadcasters can’t simply flip a programmatic switch. But McLeggon said linear programmatic has reached a critical mass.
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August 22, 2022 10:14 AM
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Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox's research and planning director.
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from TV Press Review
February 8, 2022 3:41 AM
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Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.
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from TV Press Review
February 8, 2022 3:41 AM
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A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video ind
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from TV Press Review
November 30, 2021 5:36 AM
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As cookies are set to disappear, a look at why CTV is the perfect substitute.
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from TV Press Review
November 30, 2021 5:36 AM
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Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared
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Rescooped by
egta
from TV Press Review
November 30, 2021 5:36 AM
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More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.
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Rescooped by
egta
from TV Press Review
November 30, 2021 5:35 AM
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More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.
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Rescooped by
egta
from TV Press Review
November 2, 2021 11:54 AM
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Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared
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Rescooped by
egta
from TV Press Review
November 2, 2021 11:54 AM
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More than three-quarters of households in Europe’s top five countries now watch connected TV services. According to research carried out by Magnite across the UK, France, Germany, Spain and Italy, 78% of households in these countries watch CTV.
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Rescooped by
egta
from TV Press Review
November 2, 2021 11:54 AM
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As cookies are set to disappear, a look at why CTV is the perfect substitute.
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October 14, 2021 8:08 AM
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According to strategists, this "dramatic shift in momentum" is a result of online brands needing to build "mental real estate" with consumers.
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October 14, 2021 8:07 AM
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Can anyone become the Google or Apple of smart TVs - and own the home?
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September 13, 2021 8:41 AM
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There are nearly 4 billion connected TV buying opportunities in the next 30 days and they’re not on obvious ad supported streaming services.
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Scooped by
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August 31, 2021 12:34 PM
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Dominic Mills analyses the 'as seen on TV' effect to achieve mainstream brand acceptance
