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Rescooped by Markus Schobel from IMC!

The Power of Ideas; Integration Across All Media

The Power of Ideas; Integration Across All Media | Zwei |
New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK

Via Gaia Adni
Markus Schobel's insight:

This article is interesting it outlines the power of integration can underestimated its vitally important for all companies alike to understand. The shift to integration is opening up more opportunity for marketers and agencies alike, the author believes that engaging or integrating your company, could become cost efficient in the long term. I enjoyed reading this article and it is very useful for our course work.

Shay Narsey's comment, September 26, 2013 6:44 PM
Markus, i liked this article you have shared also i liked how you mentioned that integration opens up more opportunities for companies and a way to create longevity for any company
Max Downing-Webb's comment, September 26, 2013 6:57 PM
Hi Nona Pedersen, I found this article to be a very interesting read. I feel that integration tends to be overlooked and underestimated by marketers. It is important for marketers to use and integrated approach as you have said and I agree with your insight.
Rui Dong (1248713)'s comment, September 26, 2013 9:16 PM
Advertising business peaked in the late sixties and still plays an important role at the present. However, advertising is no longer to trust by customers, because some products are not the exactly same as they bought. Therefore, the message should be delivered as the same across multiple channels. The three main types of integration are integrated media, integrated creative and integrated teams as shown in this article, and all appear to have an influence in the future of marketing. The author provided two examples, which are Zappos and Amazon to demonstrate marketing integration市场一体化 is effectively creating core creative ideas that can be adapted across every medium allowing businesses and brands to effectively communicate with consumers across different channels. Therefore, if integration deliver wrong message across different social media will bring a negative influence for both brands and products.
Rescooped by Markus Schobel from IMC!

Direct Marketing and Consumer Engagement #2

Direct Marketing and Consumer Engagement #2 | Zwei |

Via Gaia Adni
Markus Schobel's insight:

This article is a great read for our course work, it outlines the importance of direct marketing and marketers can go by using it. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials used in this article is emails, 80% of consumers read email alerts or updates on special deals from advertisers, interesting to note because even though there is a surge in recent history on social media, Direct marketing is still a useful tool.

Janessa Bartsch's comment, September 26, 2013 5:53 AM
I think you've made a really good point jayden that marketers should think before they change their social media plans, especially when they are communicating with older consumers who may not be up to date with insagram or pinterest. Some marketers need to be reminded of the importance of consumer engagement and retaining current consumers through direct marketing
Matthew Randrup's comment, September 26, 2013 6:01 PM
Markus I found your article interesting that 80% of people responded to email alerts as this is such a high percentage it shows the effectiveness of direct marketing. I also believe that direct marketing is going to be used more and more with the future of social media and its popularity increasing as a marketing tool.
Shay Narsey's comment, September 26, 2013 6:47 PM
markus, great article and i found it insightful that looked into what direct marketing entails and that direct marketing is a one to one and personalized message and not mass market messages such as TV and radio
Rescooped by Markus Schobel from Programme planning & MILESTONE 2!

Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Zwei |
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...

Via Andre Zareian
Markus Schobel's insight:

This was an insightful article it and relevant to what we learnt in week 6 workshop, it discusses the importance of a marketing communication mix and the four aspects. Target Market this article discusses what a target market is and how you can use it, I believe this is vital to understand for any business that they need to identify their target market and relate their product to the market. I enjoyed this article and I recommend a read.

Shay Narsey's comment, September 26, 2013 5:27 AM
markus, i agree with your insight on that article that it is relevant to the content in class. i agree that the most important part of this article is referring to target market and how it can be the most important part of a business to target your products to someone.
Matthew Randrup's comment, September 26, 2013 6:51 AM
Markus i also agree with you I like how you related it to the marketing mix and also to the class content you did well in linking this to tarket market as well which was essentially a large point in the article.
markpardington's comment, September 26, 2013 10:40 AM
Nice article selection here Jason, I definitely agree with your points regarding the necessity of communicating with your customers through a wide array of mediums as not only can this open your message up to new customer bases but it also reaffirms the message to those that see it in the multiple forms.
Rescooped by Markus Schobel from The MarTech Digest!

3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert

3 Mobile Tools to Improve Your Social Media Marketing | Social Media Examiner | #TheMarketingAutomationAlert | Zwei |
Mobile marketing strategy: here ways to mobilize your social media marketing and increase leads, engagement and sales.




#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing. SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form. SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.


#2: Run Mobile-Friendly Facebook Contents With Heyo

Heyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides.


#3: Measure the ROI of Mobile Marketing With LogMyCalls

One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital. LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment.

Via CYDigital
Markus Schobel's insight:

This article is great to read it shows you that mobile is no longer something you can afford to ignore. As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on, this is important for marketers to understand because integrating your business with mobile is slowly becoming one of the most important tools for company going forward.

Tina Schraier's curator insight, October 6, 2014 8:04 AM

You can use the V-Smart as your web form.

RITU DANGOL's curator insight, October 27, 2014 6:33 PM

when using a social media channel for your business, it is important to start by doing research and understanding the overall behaviors of a of users network, moreover how they behave on their mobile device.


By permission of customer, company can send text message about deals & promotions and coupon codes.


from LogMyCalls  company can track every call of consumers generated by  mobile advertising.




RITU DANGOL's curator insight, November 24, 2014 11:50 AM

Mobile Marketing is a great tool for business

SMS marketing is highly effective tools for business, you can send a text message to your customer about great deals and saving with coupon codes for saving.


Rescooped by Markus Schobel from Consumer Engagement!

Week 7 - The power of ideas; integration across all media.

Week 7 - The power of ideas; integration across all media. | Zwei |
Regardless of the merits that the internet has made us less warm –hearted and more impersonal, the grim fact remains social media marketing services

Via Alex Wang
Markus Schobel's insight:

This article is an interesting read; it outlines how social media is massive for integrating your consumer, there is no denying that Social Media marketing services has begun to play a crucial role for business whatever it may be, this is important to understand because using social media is the new trend more consumers are logging onto social media every day allowing you company more coverage.

Leish Snell's comment, September 26, 2013 10:43 PM
@Melika. It has become evident that today technology has become the utter source for marketing companies and their products. It is so accessible to everyone that its almost like you cant hide from any form of online media. This article is a good example of what is 'in' at the moment, and how successful it can be for example Facebook. If businesses really want to know what their consumers really think about their products, then sources such as facebook, twitter, blogs and other online sources would be the way to go. even as far as a 'like' on a comment or on a page is enough information for the business to work with. there are thousands of ways that businesses can utilise online sources it is just they have to choose the best one that would benefit their business the most.
Florencelii's comment, September 26, 2013 11:25 PM
I agree with you. social media is getting more and more important than before. It helps to build a brand and the relationship with the customers. And i believe that social media will continually improving what it can do on marketing in the future.
Laura Jane's comment, September 26, 2013 11:43 PM
Interesting to think that marketing through social media could be either the make or break for a brand. It is important for brands and business to effectively manage their strategic marketing strategies through social media outlets to ensure they successfully engage with online consumers.