Zoekmachinemarketing - Nederland
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Zoekmachinemarketing - Nederland
Alles over zoekmachinemarketing wat relevant is voor Nederland.
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Four tools to discover and optimize for related keywords

Four tools to discover and optimize for related keywords | Zoekmachinemarketing - Nederland | Scoop.it

Every keyword tool below has something new to bring to the table when it comes to helping you understand the topic better, expand your keyword list and diversify your organic rankings:

 

1. TextOptimizer;

2. Serpstat Clustering Tool;

3. Spyfu Related Keywords;

4. Google: Related Searches, Google Trends, Google Correlate.

Hans van der Meulen's insight:

Voor elke marketeer wordt het steeds belangrijker om te denken in 'keywords', trefwoorden die zakelijk relevant zijn binnen zoekmachinemarketing, hier 4 handige hulpmiddelen...

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How to Survive the Ongoing Confusion With SEO

How to Survive the Ongoing Confusion With SEO | Zoekmachinemarketing - Nederland | Scoop.it

1. Google is going to be ranking every search based on #mobile experiences, says @CourtEWakefield. #SEO

 

2. Digital assistant devices deliver only one search result per inquiry, says @joderama. #SEO

 

3. Just because you don’t get a click from SERP doesn’t mean you’re not building influence. @CourtEWakefield‏

Hans van der Meulen's insight:

Zoekmachinemarketing (oftewel search) verandert continue, voor 2019 moet je echt de impact begrijpen van jouw mobiele website, nadenken dat er bij 'voice search' slechts 1 organische resultaat wordt 'verteld' en wat nu de echte 'vanity metrics' zijn...

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How to optimize your Instagram account for search engines

How to optimize your Instagram account for search engines | Zoekmachinemarketing - Nederland | Scoop.it

While Instagram is not an SEO-friendly platform, taking these extra steps will help your Instagram profile and posts turn up in search results when similar brands will likely be invisible. We recommend working these steps into your process to give your Instagram profile a boost in visibility:

 

1. Make sure your profile is set to public;

2. Set up social profile schema for Instagram;

3. Include your most important keyword in your Instagram name;

4. Include a specific and keyword-rich bio;

5. Treat your image caption like a title tag — because it is one;

6. Link directly to your Instagram posts.

Hans van der Meulen's insight:

Het valt niet mee om jouw Instagram account te laten opvallen binnen Google zoekresultaten, hoe moet je dit aanpakken?#search #zoekmachinemarketing #Instagram #SEO

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Google algorithm updates 2011 to 2018

Google algorithm updates 2011 to 2018 | Zoekmachinemarketing - Nederland | Scoop.it

Google makes changes to its ranking algorithm almost every day.

 

Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down.

 

So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates....

Hans van der Meulen's insight:

Google past regelmatig haar algoritme aan, verhelderend overzicht van de impact van de 'updates' van 2011 tot 2018 oftewel van Panda tot Fred...

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The evolution of search: succeeding in today’s digital ecosystem – part 1

The evolution of search: succeeding in today’s digital ecosystem – part 1 | Zoekmachinemarketing - Nederland | Scoop.it

Adapting search engines to the mobile-first user;

 

Taking the step from ten blue links to “position zero”;

 

A world in color, not two hundred ranking factors.

 

Hans van der Meulen's insight:

Hoe zet je zoekmachine marketing ('search') tegenwoordig effectief in? Helder, leerzaam artikel (deel 1).

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The State of Google Images and Visual Search

The State of Google Images and Visual Search | Zoekmachinemarketing - Nederland | Scoop.it

The State of Google Visual Search

 

Visual Search, as very well defined it Purna Virji in a conference, is the ideal and only way of searching for something when we don’t even know how to name it. Using a metaphor, any Visual Search engine is a sort of Shazam for images. Visual Search, like Voice Search, wouldn’t be possible without Machine Learning, and it is based on image recognition algorithms.

 

Hans van der Meulen's insight:

We zijn gewend met tekst te zoeken via Google. Op termijn zal onze stem ('voice') steeds belangrijker worden, maar we vergeten echter dat er ook veel wordt gezocht via beeld ('visuals')...

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UX + SEO Best Practices for Multimedia Content

UX + SEO Best Practices for Multimedia Content | Zoekmachinemarketing - Nederland | Scoop.it

No matter what content formats you’re producing, you need to ensure that you’re optimizing them for both users and SEO.

 

This will allow you to maximize traffic, engagement, and conversions on your website. Here are a few best practices to follow when adding content, in its various formats, to your hub.

Hans van der Meulen's insight:

Een effectieve website richt zich op de gebruiker, maar let ook op de SEO wensen van Google; hier enkele 'best practices'.

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Technische SEO-shizzle voor digital-savvy marketeers

Technische SEO-shizzle voor digital-savvy marketeers | Zoekmachinemarketing - Nederland | Scoop.it

Sommige marketeers willen gewoon snappen welke SEO-issues het zwaarst wegen.

 

Voor hen zette SEMrush deze 40 problemen op een rijtje...

Hans van der Meulen's insight:

Ben je als marketeer bezig met SEO? Handige infographic met 40 aandachtspunten voor betere zoekmachine marketing. 

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SEO Trends 2017 - A MidSummer Review

SEO Trends 2017 - A MidSummer Review | Zoekmachinemarketing - Nederland | Scoop.it

Gianluca Fiorelli reviews the 2 biggest radical changes from Google in the past 18 months:

 

1) Machine Learning and

 

2) User Experience. 

Hans van der Meulen's insight:

Wat zijn de 2 belangrijkste  SEO trends in 2017?

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Local SEO in 2017: 5 simple ways to dominate local search

Local SEO in 2017: 5 simple ways to dominate local search | Zoekmachinemarketing - Nederland | Scoop.it

1. Title and meta description tags still matter;

2. Online directories and citations;

3. Google My Business: Claim and optimize;

4. Online reviews matter;

5. Use local structured data markup.

Hans van der Meulen's insight:

Opvallen binnen de organische zoekresultaten (SERP) is steeds lastiger, maar lokaal biedt meer opties: 5 basis tips.

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The flexibility requirement for SEO agencies

The flexibility requirement for SEO agencies | Zoekmachinemarketing - Nederland | Scoop.it

SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change..

 

Scenario 1: goal adjustment

Scenario 2: strategy update

Scenario 3: re-prioritization

 

Hans van der Meulen's insight:

Hoe flexibel moet een effectief zoekmachine marketing bureau zijn? De constant veranderende wereld van SEO...

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SEO - Best Practices For Content Marketing

SEO - Best Practices For Content Marketing | Zoekmachinemarketing - Nederland | Scoop.it

Scott Cook, co-founder of Intuit, delivered a rather apt interpretation of the current state of content marketing, saying,

 

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

Hans van der Meulen's insight:

Wat zijn de basisstappen voor relevante Search Engine Optimization in combinatie met content marketing?

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13 Ways to Immediately Improve Your SEO Ranking

13 Ways to Immediately Improve Your SEO Ranking | Zoekmachinemarketing - Nederland | Scoop.it
This article reveals 13 elements that not only improve usability on your site, but also help increase your SEO ranking.
Hans van der Meulen's insight:

Draait het bij SEO alleen om 'keywords'? Natuurlijk niet, maar waar dan wel om? Overzicht van 13 eenvoudige verbeterpunten.

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Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Effective Amazon SEO: What to know when shifting ad budgets to Amazon | Zoekmachinemarketing - Nederland | Scoop.it

Amazon is being used for product discovery, how to be found using Amazon SEO and understand Amazon’s ranking factors:

 

1. Relevance;

2. Best sellers rank;

3. Customer reviews;

4. Customer satisfaction.

 

Hans van der Meulen's insight:

Misschien nog niet relevant voor Nederland, maar het kan geen kwaad om alvast na te denken over hoe SEO werkt binnen Amazon...

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Pinterest on visual search: key takeaways

Pinterest on visual search: key takeaways | Zoekmachinemarketing - Nederland | Scoop.it

Audience engagement over audience size, content at scale:

 

250 million monthly active users
170 billion pins — 5x the library of congress every single day
3 billion boards


We have the largest human focus group in the world, curating content into boards.

 

“We’re 250 million people, not 2 billion. It’s really looking at the intent. You’ll find platforms with much larger audiences, but they’re not there to engage. We’re a smaller audience size, but people are there with intent.”

Hans van der Meulen's insight:

Binnen zoekmachinemarketing groeit 'visual search' razendsnel. Een van de voorlopers is Pinterest, volgens henzelf: "the largest human focus group in the world, curating content into boards."

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Amazon emerges as search advertising powerhouse

Amazon emerges as search advertising powerhouse | Zoekmachinemarketing - Nederland | Scoop.it

Advantages over Google in brewing ad platform wars

 

With more than half of U.S. online shoppers starting their product searches on Amazon today, Google is at a disadvantage in understanding their purchase behaviors in detail.

 

It doesn’t have the data intelligence that Amazon has in terms of what products were actually bought, when those transactions occurred, what journeys the shoppers took in purchasing their final selections, and what other products were added to shopping cart before the final check-out.

Hans van der Meulen's insight:

Bezig met search oftewel zoekmachine marketing op internationaal gebied? Vergeet dan Amazon niet...

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The evolution of search: succeeding in today's digital ecosystem - part 2

The evolution of search: succeeding in today's digital ecosystem - part 2 | Zoekmachinemarketing - Nederland | Scoop.it

Voice is important, but we’re looking at it the wrong way;

 

Speed and mobile are intrinsically linked; new formats will enable this;

 

The future is bright, but SEO will never be the same!

Hans van der Meulen's insight:

Deel 2 over hoe je zoekmachine marketing ('search') tegenwoordig effectief inzet.

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Search trends 2018: what can marketers learn?

Search trends 2018: what can marketers learn? | Zoekmachinemarketing - Nederland | Scoop.it

Local listings are growing and demand attention. Do some searches for your category terms. Are local listings being shown? If so, are you included in those listings? These are ranked in two ways:

 

1. The distance of the location to the searcher
2. The validity of data across platforms – this is the one you can control.

 

Keep a close eye on Google’s changes. Google has been very active in staying ahead of consumer expectations and technology. This includes switching to mobile indexing and launching new tools for Google My Business, among other items. This requires focus and planning for businesses to adopt these changes and stay best-in-class.

Hans van der Meulen's insight:

Met welke zoekmachine marketing trends moet je als marketeer rekening mee houden?

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SEO + UX = Success

SEO + UX = Success | Zoekmachinemarketing - Nederland | Scoop.it

SEO and UX: A winning combination


Hopefully, you can see how SEO and UX go hand-in-hand in creating a successful website experience for both your human visitors and the search engines.

 

But what do you think? Do you think of your site’s users when you are creating content? How do you work with your design team to ensure that your site makes for a great mobile experience for your users? What is your balance between SEO factors and UX factors?

Hans van der Meulen's insight:

Om succesvol te zijn met SEO moet je tegenwoordig ook rekening houden met UX, de ervaring van de gebruiker.

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3 behavioral stats for retailers to supercharge your holiday strategy

3 behavioral stats for retailers to supercharge your holiday strategy | Zoekmachinemarketing - Nederland | Scoop.it

1. The 2016 holiday season drove a 30 percent increase in the number of top retail search terms — those in the 90th percentile or above in terms of search frequency.

 

2. Seventy-six percent more product detail page content updates were pushed during an average holiday month versus an average non-holiday month.

 

3. Most brands and retailers incorporate holiday terminology in product pages in November, not December.

Hans van der Meulen's insight:

December komt er weer aan, waar moet je als retailer rekening mee houden qua zoekmachine marketing?

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Wal-Mart, Google Partner on Voice-Based Shopping to Catch Amazon

Wal-Mart, Google Partner on Voice-Based Shopping to Catch Amazon | Zoekmachinemarketing - Nederland | Scoop.it

The collaboration is Wal-Mart’s latest attempt to match the convenience of Amazon, which quickly delivers a bigger online selection and has a dominant line of voice-activated Echo speakers that play music, turn on air conditioners and handle shopping orders. Wal-Mart is teaming up with Google to keep its customers from moving to Amazon through these devices.

 

For Alphabet Inc.’s Google, the partnership is a boost for its Express shopping app and website, which have also struggled to compete with Amazon. Google is dropping its membership fee for the service. It previously charged $10 a month or $95 per year. The purchase histories of Wal-Mart shoppers will help Google make personalized recommendations, a key feature needed to make voice-activated shopping convenient.

Hans van der Meulen's insight:

Opvallend, Google en Walmart gaan samenwerken op het gebied van Voice Search om beter te concurreren met Amazon (en Alexa).

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Getting Started with Visual Search

Getting Started with Visual Search | Zoekmachinemarketing - Nederland | Scoop.it

Visual Search is an emerging technology. It’s still risky to rely on it for your core strategy, but in terms of adding to your portfolio and getting ahead of the wave, it’s something well worth looking into.

 

As time goes by, it’s likely that it’ll be a prominent part of Facebook’s advertising and Marketplace systems, and integrating your catalogue with the social media frontrunner is unlikely to be a bad option to begin with. 

 

The same applies to Pinterest. Ensuring your product is well-visualised and positioned somewhere on the image-sharing platform means that users are more likely to come across it. 

 

If you’re keen to get stuck in fully, however, Slyce (and companies like them) are a good place to start.

Hans van der Meulen's insight:

Visual Search is een nieuwe trend binnen zoekmachine marketing. Hoe kun je van start gaan?

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SEO and Website Image Optimization 10-Point Checklist for Marketers

SEO and Website Image Optimization 10-Point Checklist for Marketers | Zoekmachinemarketing - Nederland | Scoop.it

Bonus tip: Image sizes

 

As you probably know, 72 dpi is a standard resolution for images and website development. Keep that in mind. You don’t need to upload a 300 dpi image in most cases because you want the image size to be as small as possible so it appears quickly. Users will appreciate it and search engines will favor pages that load fast.

Hans van der Meulen's insight:

Een marketeer weet hoe belangrijk content is voor SEO, maar vergeet ook de 'images' niet, 10 basis tips...

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The Ultimate Guide to Social Media Link Building

The Ultimate Guide to Social Media Link Building | Zoekmachinemarketing - Nederland | Scoop.it

What is link building?


Link building is the process of attracting links back to your web pages from external websites. Each link earned is equivalent to a vote in your favor that is considered when search engines rank your pages.

Hans van der Meulen's insight:

Ook via social media kun je aan 'link building' doen waardoor de SEO resultaten verbeteren. Hoe pak je dat aan?

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Paid search vs. paid social: how to design the ideal marketing mix

Paid search vs. paid social: how to design the ideal marketing mix | Zoekmachinemarketing - Nederland | Scoop.it

So what are you missing if your marketing mix is exclusively either search or social?

 

Those running only search campaigns are relinquishing access to the full breadth of lead volume associated with those who haven’t expressly searched for a pain point they face. They also face a mature landscape of adept marketers in their competition, who have driven click costs near their low-margin equilibrium (or higher in some cases).

 

Those relying exclusively on social miss out on the follow-on search traffic of those seeking to continue the relationship they started (and paid for) on social. This search traffic, both general and brand-focused, can be extremely efficient and much appreciated by sales teams.

Hans van der Meulen's insight:

Betaalde 'Search' en "Social' laten zich slecht vergelijken, maar je laat toch kansen liggen als je ze niet beide inzet...

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