Communication Barriers + Products Placement
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Rescooped by Olivia Gray from Pervasive Entertainment Times
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RIP Interruptive Advertising, Welcome: Subliminally Digitally Inserted 'Latest' Product Placement

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Taylor Orci takes a look at the burgeoning business of digital product placement and the effect it has on our brains in this episode of "Is That a Thing?"


Via Gary Hayes
Olivia Gray's insight:

f people can 'violate' the TV shows different timelines by 'sneaking in' and putting a different product in the scene and sneaking 'out, is there a way technology can be developed to 'undo' brand integration?

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Rebecca Patterson's curator insight, September 10, 2014 9:08 PM

digital product placement is where a new product is digitally placed in a show after it has been shot, (aka an old episode of a tv show with a new product digitally put into the show onto their kitchen table.) products that are inserted are usually on outdoor billboards, or in indoor scenes in the background of the scene (e.g., pizza box, plasma tv etc). Seeing the characters in the show “using” the products brings value to the advertisement, and the product placement is done in a way where it sparks interest but does not to interfere with the content of the show. Consumers subconsciously analyse product placement that does not “fit” (eg. modern car in old movie) and they are more likely to remember the brand, product and movie that it was placed in. digital product placement sparks curiosity and encourages consumers to think and remember the advertising.  

Payton Cox's curator insight, October 6, 2014 1:04 AM

In my opinion, if I were too see an iPhone depicted in a movie set in the 1950's it would detract from the authenticity of the movie. If this can be achieve subtly and there is not an obvious gap between the products used and the movie then I can see how this could be an area of development in the future.

Rescooped by Olivia Gray from Digital-News on Scoop.it today
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The greatest product placement ever? - FullStart

The greatest product placement ever? - FullStart | Communication Barriers + Products Placement | Scoop.it
For those in the marketing industry, product placement is nothing new. Iconic brands paying money to be showcased in high profile media is the name...

Via Thomas Faltin
Olivia Gray's insight:

"Comedian and host Ellen DeGeneres showed the world how dynamic our digital society has become when she systematically crashed Twitter, boosted sales for Samsung, and made the President look like an amateur." celebrity product placement is such and easy simple way to advertise your product because people want what they cannot have there for tend to follow in the footsteps of celebs which is why its such a simple way and classic way of advertising!  

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Mathew Weir's comment, October 1, 2014 8:56 PM
Iconic brands paying money to be showcased in high profile media is the name of the game. With the advent of social media, these product placements have gotten bigger, crazier and more expensive. Known as the selfie of all selfies it took the general public almost a week to realise that this act was not just a spur of the moment thing but was really just a clever marketing tactic by Samsung and ultimately boosted sales
Payton Cox's curator insight, October 5, 2014 2:32 AM

I completely agree with this, the Oscar selfie orchestrated by Ellen DeGeneres and Samsung was sheer brilliance! The reason it was so successful was that it actually boosted sales for Samsung, which is the main objective of product placement. It did so because it focused on the experience the product provides (A-lister selfie) rather than the product itself.

Millie Watson's curator insight, October 19, 2014 8:27 PM

The collaboration between samsung and the oscars was an example of the one most successful product placement campaigns. Ellen took a selfie with multiple famous actors which was then posted on twitter and received over 3 million retweets. This response was huge publicity for samsung and with barely anyone realising that product placement was happening right in front of them

Rescooped by Olivia Gray from communication barriers
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How brands are using facial recognition to transform marketing

How brands are using facial recognition to transform marketing | Communication Barriers + Products Placement | Scoop.it
Facial recognition gives brands a powerful new tool for their marketing -- your face.

Via k3hamilton, casey koekemoer
Olivia Gray's insight:

One way of achieving a personalized marketing message has been through the use of facial recognition technology! I believe it is a fantastic way of making an ad easier to relate to and by doing so people will remember the persons face and then easily remember the brand!

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Rescooped by Olivia Gray from communication barriers
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5 Blatant Uses of Product Placement in Film

5 Blatant Uses of Product Placement in Film | Communication Barriers + Products Placement | Scoop.it

Product placement The art of product placement is supposed to incorporate the shift away from ‘in-your-face’ advertising to more subtle promotions. But at times product placement does the exactly opposite.


Via casey koekemoer
Olivia Gray's insight:

Product placement really does work because I had no idea what FedEx was until I watched the movie  Cast Away ! But in reality it can be a bit over the top and cheesy. Although, any publicity is good publicity right? 

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Rachel Curtis's curator insight, September 12, 2014 3:01 AM

Product placement in movies can be very e

Sasha Presland-Tack's curator insight, October 2, 2014 7:40 PM

Personally i have noticed that the more obvious the product placement is in movies, that those movies are usually the worst. I find it quite distracting and cheesy. 

Payton Cox's curator insight, October 6, 2014 12:54 AM

Cast away is a good example of how product placement can be integrated into movies. Tom Hanks befriends a volleyball who he personifies into an actual character “Wilson” (Wilson as in the Wilson Sporting Goods Company). It really does not get more blatant than that! It raises the question though, the more obvious the product placement, the more affective? Or do consumers create negative associations with brands that do this?

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7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | Communication Barriers + Products Placement | Scoop.it
Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s. Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T.

Via Laura Betterly
Olivia Gray's insight:

product placement goes back to the early 1980's and its still being used today. my opinion, as a marketing student i can see passed product placement and understand what is trying to be achieved but i can also see how easy it is for consumers to fall for it even when its super cheesy and old. 

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Laura Betterly's curator insight, September 30, 2014 3:00 PM

Don't discount product placement for brands. :-)

Mathew Weir's comment, October 1, 2014 8:51 PM
Product placement has been a Hollywood addiction since the 1980s ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. Brands and content creators have embraced product placement as a sort of commercial symbiosis.
Rescooped by Olivia Gray from New Customer - Passenger Experience
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The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!?

The Economics of Product Placements - ask @ray_ban @heineken @007 if they liked it!? | Communication Barriers + Products Placement | Scoop.it
75% of all network TV shows now feature product placements. Movies, music, and video games aren’t far behind. We explore the future of entertainment, brought to you by Volkswagen.

Via Eric_Determined / Eric Silverstein
Olivia Gray's insight:

Before we dive into the workings of product placements, we need to understand the mechanics of a typical ad campaign. On a strategic level, the goal of an advertisement is to encourage viewers to develop or change a perception, or to take an action (ideally, to purchase a product). More tactically, advertisements are measured on their reach, their efficiency, their residual effects on consumers’ brand awareness, and their effectiveness at achieving a desired business objective!

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Brett Reid's curator insight, October 2, 2014 3:52 AM

Television shows are fast becoming filled with product placement,  this article states 75 %  of all network shows feature product placements. This article gives figures on the benefits of product placement in famous movies and television shows.  It's mutually beneficial for the marketer and the show/movie as  its a means of using celebrities to endorse their products and  it brings a sense of realism using products people know and can relate to. 

Eric_Determined / Eric Silverstein's comment, October 2, 2014 6:20 PM
Thanks Matthew for adding your valuable comment to the discussion. It's great to see the topic being discussed and shared with further insight across Jacques, Rebecca, Rolando, Olivia, Saina and Brett. Stay engaged and welcome everyone's participation!
Payton Cox's curator insight, October 6, 2014 12:47 AM

This article discusses the economics behind product placement, when it started and where it is heading. Today, we have so much power over television advertising through ‘zipping’ and ‘zapping’ therefore, marketers have to advertise content through mediums consumers are actually interested in. When products are naturally inserted into the story lines of our favorite shows we often do not even recognize it as advertisement therefore, it is often more affective.

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Ad Targeting: Know When to Stop

Ad Targeting: Know When to Stop | Communication Barriers + Products Placement | Scoop.it

overThere is an ongoing problem in the advertising industry with which we, as consumers, are all a little too comfortable.


Via Thomas Faltin, casey koekemoer
Olivia Gray's insight:

over targeting seems to be an easy mistake made by so many advertisers, especially wen there is a tight budget. It has to comes down to the niche of marketing technology known as attribution!

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Jiamei Li's curator insight, August 15, 2014 2:13 AM

Marketer needs to make full use of the marketing budget with clearly knowing where to stop promoting the product and service. Over-targeting is waste of cost. A problem relates to how to deliver effective attribution needs to taken into consideration. 

Rescooped by Olivia Gray from communication barriers
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How To Elevate Brand Management To Cultural Relevance | Fast Company

How To Elevate Brand Management To Cultural Relevance | Fast Company | Communication Barriers + Products Placement | Scoop.it
Brand marketing has changed. The economy has changed. Consumer values have changed, as have technology, media and lifestyle behaviors.

Via Nicholas Knight, casey koekemoer
Olivia Gray's insight:

"Marketing departments are under-resourced, given tougher objectives and are asked to deliver faster results" - Thats what happens when technology is rapidly changing day-to-day and becoming more demanding. I say - crack those barriers and push for successful results! @ashali89

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Джонатан (_ _).。o○'s curator insight, August 5, 2014 5:58 AM

Agencies prioritizing "A Better Understanding of Culture" would make a huge differences in the market place, thus provide it a boon for those who understands it.