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Rescooped by Hitechtwit from Public Relations & Social Marketing Insight
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YouTube vs. Vimeo: Which Is Better for B2B Marketing?

YouTube vs. Vimeo: Which Is Better for B2B Marketing? | Youtube | Scoop.it

Here are the pros & cons of each, as well as factors B2B marketers should consider for their video content marketing strategies!...

 

Your audience should be as wide as possible, but B2B companies should have targets in mind – namely, other businesses. What kind of site will attract your target organizations? YouTube unquestionably provides an opportunity for broader viewership with top brands averaging 884,000 monthly views. Although Vimeo draws fewer sets of eyes, you have less competition, so it may be the more appropriate outlet, depending on your industry.

 

In terms of quality and production value, Vimeo may have the leg up. Its more refined vibe and approach to video hosting can be more appealing to professionals, a definite positive for B2B outreach. YouTube’s limit on video length is problematic for longer demos, but in the B2B marketing world, the average effective video lasts just 30 seconds to 3 minutes. Fully customizing your account may be more valuable than high resolution and unlimited duration....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 3, 2013 2:18 AM

YouTube vs. Vimeo: Which is better for B2B Marketing? 

Zahid Yakoob's curator insight, December 3, 2013 6:21 AM

So which is the better option for a B2B company between Vimeo and You Tube? Check out this interesting feature article!!

Rescooped by Hitechtwit from APRENDIZAJE
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Video-post: cómo estimular tu creatividad

Video-post: cómo estimular tu creatividad | Youtube | Scoop.it
Tiempo estimado de lectura: 1 minuto Duración video: 4 minutos Muchas personas anhelan ser más creativas en sus profesiones, en su relación con los demás o en cualquier otro ámbito de la vida. Resu...

Via Marta Torán
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Marta Torán's curator insight, November 5, 2013 8:09 AM

Javier Díaz nos enseña en un vídeo qué podemos hacer para conseguir ser creativos en nuestro trabajo.

 

Muy bueno.