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News of integrated mobile marketing agency, Yodel Mobile from across the internet.
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App Store Optimisation could be better by major retailers | Go-Mash Mobile

App Store Optimisation could be better by major retailers | Go-Mash Mobile | Yodel Mobile | Scoop.it
The London based mobile marketing agency, Yodel Mobile, has been looking into the quality of App Store Optimisation (ASO) on the Apple App Store. They
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INFOGRAPHIC: UK and US must improve Apple App Store optimisation | Mobile Marketing Solution

INFOGRAPHIC: UK and US must improve Apple App Store optimisation | Mobile Marketing Solution | Yodel Mobile | Scoop.it
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US and UK Approach to App Store Optimisation differs – but there’s room for improvement across the board

US and UK Approach to App Store Optimisation differs – but there’s room for improvement across the board | Yodel Mobile | Scoop.it
Research, by Yodel Mobile, into app store optimisation extends to the retail sector, and highlights missed opportunities when it comes to brands getting...
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INFOGRAPHIC: UK and US must improve Apple App Store optimisation

INFOGRAPHIC: UK and US must improve Apple App Store optimisation | Yodel Mobile | Scoop.it
All the latest mobile apps news and reviews
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Keyword carelessness inhibiting UK travel brands' discoverability in App Store | Zorbuda

Keyword carelessness inhibiting UK travel brands' discoverability in App Store | Zorbuda | Yodel Mobile | Scoop.it
However, if new research from Yodel Mobile is an indication of travel brands' approach to mobile marketing, it could do with some improvement. A report in
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Top UK Travel Brands Missing App Store Optimisation Opportunity

Top UK Travel Brands Missing App Store Optimisation Opportunity | Yodel Mobile | Scoop.it
App discovery in the travel industry is stalling due to spelling mistakes, omitting obvious keywords and only 30 per cent of available...
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UK travel industry missing good app store optimisationGoMo News

UK travel industry missing good app store optimisationGoMo News | Yodel Mobile | Scoop.it
Yodel Mobile discovers typos & spelling mistakes in Apple apps Research carried out by Yodel Mobile, has found that app discovery in the travel industry is stalling. This is due to simple things such as spelling mistakes (typos); omitting obvious keywords plus using only 30 per cent of available keyword capacity. These results come from Yodel's analysis of the top UK travel brands and their efforts at discoverability within the Apple App Store.
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Typos and lack of keywords mean top UK travel brands hard to find in app stores

Typos and lack of keywords mean top UK travel brands hard to find in app stores | Yodel Mobile | Scoop.it
Top UK travel brands are failing to optimise their apps for mobile search within app stores, according to research from Yodel MobileFrom...
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Five ways to get your push notification campaign in rude health - iMediaConnection.com

Five ways to get your push notification campaign in rude health - iMediaConnection.com | Yodel Mobile | Scoop.it

Mobile app use increased 115% in 2013 (according to Flurry Analytics), and the average smartphone user has 26 apps on their phone. However, another study, by the Pew Research Centre in the US, found that 68% of users have just five or fewer apps

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How is mobile used by the travel sector? (Infographic) - Netimperative - News

How is mobile used by the travel sector? (Infographic) - Netimperative - News | Yodel Mobile | Scoop.it
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INFOGRAPHIC: The best travel companies are mobile

INFOGRAPHIC: The best travel companies are mobile | Yodel Mobile | Scoop.it
Mobile content industry market data, funding, M&A and excutive moves
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Yodel Mobile Hires Tim Pemberton | LBBOnline

Yodel Mobile Hires Tim Pemberton | LBBOnline | Yodel Mobile | Scoop.it
Little Black Book,
Joins as Media Operations Director to grow CRM & app store optimisation capabilities
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Daily Technology News - Tech Aggregator - Top

Daily Technology News - Tech Aggregator - Top | Yodel Mobile | Scoop.it
This Journal delivers a daily dose of news for all GEEK tastes.
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Getting seen on the App Store: US and UK optimisation tactics differ (infographic) - Netimperative - News

Getting seen on the App Store: US and UK optimisation tactics differ (infographic) - Netimperative - News | Yodel Mobile | Scoop.it
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded.
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UK and US Show Different Approaches to App Store Optimisation: The Next Mob

UK and US Show Different Approaches to App Store Optimisation: The Next Mob | Yodel Mobile | Scoop.it
Big retail brands in the UK and US are taking different approaches when it comes to App Store Optimisation (ASO) but both have a big room for improvement, according to a new study. Research by mobile marketing agency Yodel Media focused on three criteria for how retail brands were conducting ASO within Apple’s App Store…
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UK and US Show Different Approaches to App Store Optimisation | Mobile Marketing Magazine

UK and US Show Different Approaches to App Store Optimisation | Mobile Marketing Magazine | Yodel Mobile | Scoop.it
Big retail brands in the UK and US are taking different approaches when it comes to App Store Optimisation (ASO) but both have a big room for improvement,
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UK and US Must Improve Apple App Store Optimization | c2meworld.com

UK and US Must Improve Apple App Store Optimization | c2meworld.com | Yodel Mobile | Scoop.it
Inspired by the NAB Show and produced by NewBay Media, Connect 2 Media & Entertainment delivers news and insight regarding all areas of digital media and entertainment.
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Keyword carelessness inhibiting UK travel brands' discoverability in App Store - Mobile Marketing - BizReport

Keyword carelessness inhibiting UK travel brands' discoverability in App Store - Mobile Marketing - BizReport | Yodel Mobile | Scoop.it
Many of the UK's top travel brands could improve their discoverability in the Apple App Store if they fixed a few problems, including their spelling.
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INFOGRAPHIC: UK travel brands missing App Store opportunities

INFOGRAPHIC: UK travel brands missing App Store opportunities | Yodel Mobile | Scoop.it

Nearly half are misspelling words in their keywords making its harder to discover them.

 

Yodel Mobile has revealed that many of the top UK travel brands are not as discoverable as they could be on the Apple App store.

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Top UK travel brands missing app store optimisation opportunityGoMo News

Top UK travel brands missing app store optimisation opportunityGoMo News | Yodel Mobile | Scoop.it
Yodel Mobile research finds app discovery in the travel industry stalling due to spelling mistakes and omitting obvious keywords and only 30 per cent of available keyword capacity being used Press release April 22 2014. Integrated mobile marketing agency, Yodel Mobile, has released the results of its analysis of the top UK travel brands (according to ranking criteria) and their efforts at discoverability within the Apple App Store. In particular the use of keywords was analysed against three criteria: - capacity (how many of the permitted total keywords were used?); relevancy (how successful were each of the brands at connecting the app with relevant, travel-related keywords?); and typos (how many keywords were misspelt?).
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Push and Pull: Adexchanger

Push and Pull: Adexchanger | Yodel Mobile | Scoop.it

When it comes to push notifications, there is a fine line between in-the-moment marketing, and alienating consumers, as Yodel’s media operations director, Tim Pemberton, explains. In order to make the most out of push notifications, Pemberton suggests

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Push Notifications – Five Golden Rule - Digital Marketing Magazine

Push Notifications – Five Golden Rule - Digital Marketing Magazine | Yodel Mobile | Scoop.it

It's fair to say that since 2008, consumers have embraced mobile apps with huge enthusiasm. Last year, Apple announced that it had passed its 50 billionth app download. The Google Play Store is showing similar success – Apple was first, but the Android OS has a larger user base.

 

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How is mobile used by the travel sector? (Infographic) - Digital Intelligence

How is mobile used by the travel sector? (Infographic) - Digital Intelligence | Yodel Mobile | Scoop.it
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Travellers’ Mobile Use Under the Spotlight | Mobile Marketing Magazine

Travellers’ Mobile Use Under the Spotlight | Mobile Marketing Magazine | Yodel Mobile | Scoop.it
Ever wondered how travellers use their mobile phone when they are planning, or actually on a trip? If so, check out the infographic below, produced by mobile
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Yodel Mobile Hires Media Operations Director to grow mobile CRM and app store optimisation capabilities - Pressitt SMNR

Yodel Mobile Hires Media Operations Director to grow mobile CRM and app store optimisation capabilities - Pressitt SMNR | Yodel Mobile | Scoop.it
Yodel Mobile Hires Media Operations Director to grow mobile CRM and app store optimisation capabilities - Pressitt SMNR :- - ex Isobar client services director, Tim Pemberton joins specialist mobile media and marketing agency…
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