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Five Tips for Effective 'Emotional Branding'

Five Tips for Effective 'Emotional Branding' | Yhteiskuntaoppi1.1. | Scoop.it

What we're now calling emotional branding isn't new. Dale Carnegie developed famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills.

 And this stuff works and sells. How to Win Friends and Influence Peoplehas sold over 30 million copies since its first printing in 1936.
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Ivo Nový's curator insight, December 8, 2014 12:28 PM

Feeling is what emotional branding is about - as a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them feel—not just think—that you're the answer to their problems.

Rebecca Lynch's curator insight, December 10, 2014 10:09 AM

The market today is saturated with opportunities to promote products and services - to the point where consumers are becoming numb to traditional advertising tactics. The growing trend of emotional branding is a way to stand out and create a conversation between consumers who share commercials and images across social media. In the past, Budweiser would release a sentimental SuperBowl commercial once a year. Now, companies can create entire campaigns around emotional branding. Adding emotion is a fantastic element for branding, as consumers look to emotionally connect to brands and form relationships. Emotion branding integrates seamlessly with storytelling, which is also a strong current trend.

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What You Need for an Effective Website

What You Need for an Effective Website | Yhteiskuntaoppi1.1. | Scoop.it
Your company's website should be just as strong, if not stronger, than your services or products. Here's what you need to help make that happen.

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Software Development's comment, December 10, 2014 12:40 AM
Very useful information and we should apply it on our websites.
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | Yhteiskuntaoppi1.1. | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.

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donhornsby's curator insight, December 10, 2014 8:57 AM

A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.   

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How to Increase Your Social Media Presence

How to Increase Your Social Media Presence | Yhteiskuntaoppi1.1. | Scoop.it
Follow these guidelines so your content discovery and social sharing will be more efficient and you can dramatically increase your social media presence.

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Neil Ferree's curator insight, December 10, 2014 10:56 AM

Its become common knowledge that if you want to compete, you must have a significant presence on the the social web these days!


A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.


These tools will enable you to set-up your content discovery RSS feeds, social monitoring and listening filters, schedule your social updates and create a customized content sharing model using the Sniply social share workflow engine.



Jakarta Web Developer's curator insight, December 10, 2014 11:13 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Jaione's curator insight, December 15, 2014 4:11 AM

Nola egon presenteago hedabide sozialetan?

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Five Best Marketing Tricks These Shopping Sites Can Teach You

Five Best Marketing Tricks These Shopping Sites Can Teach You | Yhteiskuntaoppi1.1. | Scoop.it

Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?

 

Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?

 

Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?

 

This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....


Via Jeff Domansky, Nelli Vaskelainen, Iida Leppänen
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Jeff Domansky's curator insight, November 23, 2014 2:01 AM

Here is a comparative study of five shopping websites, to highlight the key factors that make them stand out in the e-commerce race. Read to find out how they make their online store generate better conversions.

Darcy Bevelacqua's curator insight, November 23, 2014 12:01 PM

Here is a comparison of how different retailers are managing to stand out in commerce and whath they do to engage customers.

Ako A.'s curator insight, November 25, 2014 7:34 PM

This article was very insightful. The article featured a variety of marketing tricks that you can learn from. The apple website utilizes a unique color and typography. Color and typography are important components of a website. Particularly to a website that sells luxury goods. J Peterman has an intriguing copywriting style. The style is straight to the point and well positioned. Amazon's website has a very simple and clear navigation feature. A good navigation feature is essential to. a website's success. Next day coffee has a persuading landing page that easily attracts users. to the site. A landing page can make or break a site. Mood by me website has a clear and direct call to action. The website is straight to the point. These features are recognized by the various companies as critical components to attract customers and increase sales.

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8 Steps to a Solid Social Media Strategy

8 Steps to a Solid Social Media Strategy | Yhteiskuntaoppi1.1. | Scoop.it

In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.

 

What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....


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Jeff Domansky's curator insight, November 26, 2014 2:52 AM

Mandy McEwen shares 8 practical ways to get your social strategy working for you.

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6 Ways to Say ‘Thank You’ on Social Media

6 Ways to Say ‘Thank You’ on Social Media | Yhteiskuntaoppi1.1. | Scoop.it

Check the visual below for six ways to say thank you on social media, which comes courtesy of VitalDesign.


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12 Big Changes In Social Media This November

12 Big Changes In Social Media This November | Yhteiskuntaoppi1.1. | Scoop.it
There have been some serious social media changes in the past couple months, some of which are exciting and a few of which – I’ll admit – are not so exciting. I’ve collected a list of the most crucial changes that businesses utilizing social media marketing should know about.

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Five Best Marketing Tricks These Shopping Sites Can Teach You

Five Best Marketing Tricks These Shopping Sites Can Teach You | Yhteiskuntaoppi1.1. | Scoop.it

Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?

 

Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?

 

Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?

 

This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 23, 2014 2:01 AM

Here is a comparative study of five shopping websites, to highlight the key factors that make them stand out in the e-commerce race. Read to find out how they make their online store generate better conversions.

Darcy Bevelacqua's curator insight, November 23, 2014 12:01 PM

Here is a comparison of how different retailers are managing to stand out in commerce and whath they do to engage customers.

Ako A.'s curator insight, November 25, 2014 7:34 PM

This article was very insightful. The article featured a variety of marketing tricks that you can learn from. The apple website utilizes a unique color and typography. Color and typography are important components of a website. Particularly to a website that sells luxury goods. J Peterman has an intriguing copywriting style. The style is straight to the point and well positioned. Amazon's website has a very simple and clear navigation feature. A good navigation feature is essential to. a website's success. Next day coffee has a persuading landing page that easily attracts users. to the site. A landing page can make or break a site. Mood by me website has a clear and direct call to action. The website is straight to the point. These features are recognized by the various companies as critical components to attract customers and increase sales.

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Why young people are losing faith in the welfare state - The Caledonian Mercury

Why young people are losing faith in the welfare state - The Caledonian Mercury | Yhteiskuntaoppi1.1. | Scoop.it
By Daniel Sage, University of Stirling Recent proposals for benefit reform have centred upon the argument that at present many people feel

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ESRC's curator insight, March 28, 2014 11:45 AM

Article written by ESRC-funded Daniel Sage.

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5 Things To Do Before You Start a Blog

5 Things To Do Before You Start a Blog | Yhteiskuntaoppi1.1. | Scoop.it
If you want to be successful in running a blog, what you do before is just as important as what you do after. Here's 5 things to do before you start a blog.

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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Yhteiskuntaoppi1.1. | Scoop.it
Would you like to improve your social media marketing?

 

Are you up to date with the best social media tips and tools?

 

We asked 20 social media experts to share how they're getting results with social media marketing today.

 

Here's what they had to say.


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Ivo Nový's curator insight, November 19, 2014 3:12 AM

Great tips and social media tactics collected by Cindy King

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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Yhteiskuntaoppi1.1. | Scoop.it
Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

Via Brian Yanish - MarketingHits.com, donhornsby
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15 Twitter tips to make you follow-worthy - Daily Genius

15 Twitter tips to make you follow-worthy - Daily Genius | Yhteiskuntaoppi1.1. | Scoop.it
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person […]

Via Tom D'Amico (@TDOttawa) , donhornsby
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Becky Roehrs's curator insight, December 9, 2014 5:05 PM

Excellent advice, especially "learn from others". I often just go to my Twitter feed and read whatever pops up that sounds interesting..

Darcy Bevelacqua's curator insight, December 10, 2014 10:56 AM

Great info graph to help you get your Twitter account in order. Worth a quick read. 

Jeanine Askew's curator insight, December 10, 2014 12:16 PM

Key Takeaway: Being Twitter worthy takes more effort than you would expect. 

 

This article suggest that if you tweet everyday about a variety of subjects you have a chance of becoming twitter worthy. I find this article interesting considering the 44% of people on twitter who have not even made a single tweet. 

 

Twitter fascinates me. Twitter is the one site on social where you are only allowed to type a limited number of characters. Yet, many people how so much to say on this social media site. It really proves how important your words can be.

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9 social media trends to watch in 2015

9 social media trends to watch in 2015 | Yhteiskuntaoppi1.1. | Scoop.it

One of social media's most defining characteristics is its constant rate of change.

 

Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals.

 

In 2015, social media marketers will be dealing with many of the same problems and pitfalls as they have in the past, down to finding the right way to think about marketing opportunities on social media, which are different from any other medium marketers and advertisers have dealt with before.

 

"This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we're trying to do in the first place, and how we can add value in order to take value from each of these platforms," said Brian Solis, principal analyst for Altimeter Group.”


Via Brian Yanish - MarketingHits.com, massimo facchinetti, Jesús Hernández, Ivo Nový
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Anjelina jj's curator insight, December 9, 2014 6:54 AM

Very Interesting 

Marco Favero's curator insight, December 9, 2014 8:47 AM

aggiungi la tua intuizione ...

Melanie Leszcynski's curator insight, December 9, 2014 9:34 AM

I think articles like these, that analyze what people like and what things are popular is very beneficial. It is a very good to reflect on what was important to people to understand their likes and dislikes but it's imperative to always be on the lookout for new things, new trends. 

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Top 50 Indispensable Facts About Social Media

Top 50 Indispensable Facts About Social Media | Yhteiskuntaoppi1.1. | Scoop.it
Are you looking for statistics about social media? Here are the top 50 facts about social media along with links to their sources.

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donhornsby's curator insight, December 10, 2014 9:00 AM

Fascinating information about (and related to) social media!

Jeanine Askew's curator insight, December 10, 2014 11:54 AM

Key Takeaway: Millions of people are on social media every second. 

 

Most interesting facts:

44 percent of users on Twitter have never sent a tweet.

Users send out 58 million tweets per day, with 9,100 happening every second. However, there are 222 million Twitters who just watch other people’s tweets.


Every second, 2 new members join LinkedInLinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.


Facebook users watch more than 500 years’ worth of YouTube video every day.

50,000 links are shared every minute on Facebook.


Most people don't realize the power and the colossal change social media has had in daily lives. I typically wake up wanting to check Instagram. Yet, I remember in elementary school I used to be happy with a phone that only made phone calls. 

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Amazon Pushes ‘Cyber Week’ For Great Deals On Holiday Shopping

Amazon Pushes ‘Cyber Week’ For Great Deals On Holiday Shopping | Yhteiskuntaoppi1.1. | Scoop.it

It used to be that you had to wait until after Thanksgiving, commonly referred to as Black Friday and Cyber Monday, to score some great deals on your holiday shopping. Amazon, the largest online retail shopping site, has drastically changed the way that consumers shop. They started their Black... http://www.newsyab.com/amazon-pushes-cyber-week-for-great-deals-on-holiday-shopping/


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Ultimate Social Media Empire: 26 Tips for Using Instagram for Business

Ultimate Social Media Empire: 26 Tips for Using Instagram for Business | Yhteiskuntaoppi1.1. | Scoop.it

Are you wondering how to use images and short video to enhance your customers’ experience?

 

Have you considered creating a brand profile on Instagram to make your brand visible to a new market?

 

Getting started on Instagram is fairly straightforward.Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.

 

It’s what to do next that presents a difficulty for many brands.

 

What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram....


Via Jeff Domansky
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Ako A.'s curator insight, November 25, 2014 8:22 PM

The article summarized 26 tips for using instagram, One tip is being familiar on how to use Instagram for business.  Another tip is balancing entertaining and fun images with pictures from your business. Cultivate a following by connecting your Facebook account, use relevant and popular hashtags, and being engaging. Following your followers will also help one's business to grow. Having a flexible and consistent posting plan will be strategic and beneficial to a business. Inspiring customers will help the business be engaging with customers. Implementing photo contests between Facebook and Instagram will be a fun way to interact with potential customers. A business should market its brand using trends. Rewarding followers is an excellent strategy to gain more followers and customers in general. Having photos of happy employees gives a business a positive image and will attract customers. Businesses son Instagram should also have an elaborate visual experience for their followers. These tips will greatly benefit businesses on Instagram.

Elsie Whitelock's curator insight, November 28, 2014 9:45 AM

Ready to use Instagram?

Rebecca Lynch's curator insight, December 9, 2014 8:16 PM

Instagram can be tricky for businesses. No one wants ads in their feeds. If a company just posts their products all of the time, it won't have many followers. GoPro is a fantastic example of how to use Instagram to produce engaging content while still increasing brand awareness. They have a Photo of the Day featuring a stunning, unique image that someone took using their equipment. They have 3.6 million followers, which is incredible for a business account. Other companies should, as the article says, have a balance between promotion and fun images. The more a consumer feels as though they know the company, the more inclined they will be to choose it over a competitor. Showing that the company shares the same enthusiasm and interests as their consumers goes a long way in developing relationships.

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Digital CitizenShip: Social Media AND Privacy

Digital CitizenShip: Social Media AND Privacy | Yhteiskuntaoppi1.1. | Scoop.it

Social Media is about sharing, right!? That’s WHAT it is mostly, BUT there are the HIDDEN commercial intents which MOST people don’t see (OUR Privacy is sold and OUR friends one too…) and there isALSO OUR responsibility about it WHEN WE share, WE will discuss in detail here…

First of ALL, there isn’t ANYTHING for FREE in this world, even the death costs the life and a lot of money for the funerals ;)

SO… Let us analyse WHY WE get Social Media and other services on the internet for “FREE“. BTW: there isn’t anything for FREE, WE pay with OUR information which the companies are gathering!


Via Gust MEES, donhornsby
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Carlos Rodrigues Cadre's curator insight, November 28, 2014 9:55 AM

adicionar a sua visão ...

Pyush Pandey's curator insight, November 29, 2014 1:47 AM

Is #Social#Media frog-marching on paths of an Orwellian Future!

Ness Crouch's curator insight, September 21, 2015 7:04 AM

This is a very good infographic that can help teach about digital citizenship and online safety. 

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This is How Much Time we Spend on Social Networks Every Day

This is How Much Time we Spend on Social Networks Every Day | Yhteiskuntaoppi1.1. | Scoop.it

A Cowen and Company poll of U.S. adults found that users across all age groups spend an average of 42.1 minutes per day on Facebook, with 18-29 year-olds dedicating 51 minutes of their time to Mark Zuckerberg’s platform.

 

Tumblr finished second overall in the survey, with 34.2 minutes, ahead of Instagram (21.2 minutes) and Pinterest (20.8 minutes).


Via Ivo Nový, Iida Leppänen
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Top 28 Social Media Tools to Make Your Job Easier

Top 28 Social Media Tools to Make Your Job Easier.

Via Brian Yanish - MarketingHits.com, Pantelis Chiotellis, Neil Ferree
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Antonin Catrin's curator insight, November 24, 2014 3:27 AM

Etant donné le nombre d'étude contradictoires sur l'impact réel des réseaux sociaux il est primordial d'utiliser les bons outils pour analyser les retombées de votre SMO : en voici une bonne sélection.

dave@zudepr's curator insight, November 24, 2014 3:50 AM

Does what it says on the tin:O).

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Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen

Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen | Yhteiskuntaoppi1.1. | Scoop.it

Is Twitter integrated into your 2014 holiday marketing plans?

 

If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.

 

Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 23, 2014 2:08 AM

Looking to increase holiday sales at the last minute? Check these Twitter holiday tips that you can implement in real time. Includes research and charts.

Marco Favero's curator insight, November 23, 2014 7:30 AM

aggiungi la tua intuizione ...

Michelle Smith's curator insight, November 23, 2014 6:12 PM

This article gives great reasns why you should use Twitter to increase your sales in the holiday season. According to this article, Twitter users use Twitter to find the lowest prices on items and 54% of Twitter users check their Twitter while shopping in retail stores. 52% of people say they have learned about products through Twitter and later purchase those products. With the holiday season going around, all businesses should be promoting themselves via Twitter because it is super beneficial.

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Why Work? Welfare addiction in handout hungry UK

Why Work? Welfare addiction in handout hungry UK | Yhteiskuntaoppi1.1. | Scoop.it
Nearly one in eight British households has no-one in work, the highest of all major EU countries. Part of the blame is placed on a welfare system that means ...
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12 Mind-Blowing Social Media Metrics Facts | Heidi Cohen

12 Mind-Blowing Social Media Metrics Facts | Heidi Cohen | Yhteiskuntaoppi1.1. | Scoop.it

Tracking social media performance in achieving key business objectives is critical to proving your marketing effectiveness. Without it, your ability to get additional budget, resources and (dare I say it?) keep your job are at risk.

 

To understand the disconnect between social media engagement and driving business results, examine these 3 data points....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 18, 2014 2:17 AM

Is your social media marketing yielding actionable results? Heidi Cohen shares 12 social media metrics facts with charts and 11 social media metrics tips.

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These Google search tricks will save you time and frustration - Daily Genius

These Google search tricks will save you time and frustration - Daily Genius | Yhteiskuntaoppi1.1. | Scoop.it
ShareTweet If you want to become an expert at online searching, it’s time to understand how to ‘Google like a boss’ as the kids are saying these days. Google is a tough nut to crack if you’re trying to do some proper academic research. That’s why there are other Google tools like Scholar and Books. …

Via Bookmarking Librarian, Marvelia Barrera, Dr. Laura Sheneman, donhornsby
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Dr. Laura Sheneman's curator insight, November 19, 2014 10:36 AM

These are some of my all time favorite tricks.  My personal #1 is using quotation marks.  World of difference!