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The Role of Quality Content in SEO’s Success

The Role of Quality Content in SEO’s Success | Atlanta SEO | Scoop.it
Content is known as king in search engine optimization; however, this wasn’t the case previously when optimization worked by just filling webpages with keywords and hyperlinks. When Google’s...
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Atlanta SEO
Atlanta Local SEO, Video SEO, Social Media Marketing, Content Marketing, and Search Engine Optimization topics for small to medium sized businesses!  Learn more of your strategies at http://YEAH-Local.com
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Big Brands Crushing Your Small Business? How to Compete Using SEO & Social Media

We break down how small businesses can use SEO and social media to compete with the big brands and grab a piece of the market share for themselves.
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50 Shades of SEO: Black Hat, White Hat, or A Shade of Grey?

What on Earth do the different Shades of SEO mean for your business? There is a lot of hype and mythology out there about SEO, but what does it all mean?
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A 27-Day Online Marketing Plan For Your Small Business

This simple 27-day plan can be developed to take your small business to the next level – helping to generate thousands of dollars worth of extra business.

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SEO For Lawyers: Fact or Fiction SEO Myths

Your Law Firms Online Presence is crucial. But taking the wrong SEO information in as truth could actually hurt your practice. Lawyer SEO Fact Or Fiction?

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How to Get Online Reviews for Your Business (its not as hardHow to Get Online Reviews for Your Business (its not as hard as you think)1

Today's online reviews were yesterday's word-of-mouth recommendations for your business. It's not as hard as you think to get reviews for your business.

Today's online reviews were yesterday's word-of-mouth recommendations for your business. It's not as hard as you think to get reviews for your business.

 
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Local Lead Generation: Top 10 Tips for Local Businesses

Local Lead Generation: Top 10 Tips for Local Businesses | Atlanta SEO | Scoop.it
[Infographic] Need more leads? Who doesn't... To help you with local lead generation, we have put together the Top 10 Tips for local businesses.
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10 Essential Local SEO Tips To Help Your Business Thrive Online

10 Essential Local SEO Tips To Help Your Business Thrive Online | Atlanta SEO | Scoop.it
Do you want more local customers? Do you know that local SEO is something you need to be concentrating on? Find out the 10 essential tips to help now.
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Don't Get Duped: Key Questions to Ask Before Hiring an SEO Agency

Don't Get Duped: Key Questions to Ask Before Hiring an SEO Agency | Atlanta SEO | Scoop.it
How your business chooses an SEO agency is important. But it can be pretty tricky. Here are the top questions to ask a SEO company so you don't get duped.
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6 Super Useful Steps To Improve Your Online Presence

6 Super Useful Steps To Improve Your Online Presence | Atlanta SEO | Scoop.it
Outline of tools and sources you can use for online marketing starting today to grow your online presence.  So let’s get started shall we.
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YEAH! Local: Making the Website Go More Social

YEAH! Local: Making the Website Go More Social | Atlanta SEO | Scoop.it
Making the Website Go More Social-#socialmediamarketing #YeahLocal http://t.co/5bx0cearer
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Why Internet Marketing Services are Important for Atlanta Businesses

Why Internet Marketing Services are Important for Atlanta Businesses | Atlanta SEO | Scoop.it
Businesses in Atlanta must compete in a rapidly-growing economy. Effective internet marketing services are among the most important tools for companies.
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Atlanta Local SEO: Leveraging a Blog to Attract Customers

Atlanta Local SEO: Leveraging a Blog to Attract Customers | Atlanta SEO | Scoop.it
Atlanta Local SEO: Lеvеrаgіng a Blog tо Attrасt Customers http://yeah-local.com/local-seo-leveraging-a-blog-to-attract-customers Attrасtіng lосаl buѕіnеѕѕ uѕіng a blog соuld bе аmоng thе mоѕt effective strategies currently аvаіlаblе.
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The Growing Importance of Having Quality Content in Online Marketing

The past Google algorithm updates, namely Panda and Penguin, have dramatically altered the landscape of digital marketing and SEO. Now, the search engine giant is favoring websites containing valuable and relevant content, and penalizes websites that are resorting to gaining spammy backlinks.

Aside from a great design, websites should also have relevant and fresh content uploaded regularly. This does not mean, however, that websites like yours should churn up just any type of content.  A truly successful content marketing campaign requires you to produce quality content. Therein lies the difficulty for some Atlanta businesses to succeed in their online marketing strategies.

Overwhelming Amount of Information

Businesses, even the big brands, are realizing the importance of utilizing content in their marketing strategies, and have undoubtedly been publishing numerous posts on their websites. This becomes a problem for small businesses and startups who usually lack the time to continually produce content. The Internet provides people with access to near-limitless content. So getting yours to stand out is hard when almost everyone can post fresher, more relevant, and higher quality content.

Will Content Marketing Still Work?

Given this situation, small businesses owners will no doubt be overwhelmed. This does not mean, however, that they don’t have a chance of getting their brands known online. Content is now the new method of advertising, while the traditional ones are on the verge of being obsolete. When done the right way, you can use high-quality content to your advantage and reap numerous benefits for your business.

For one, publishing high quality content, with specific keywords naturally optimized, will result in better SEO, and thus an improvement for your website’s rankings. Moreover, what you publish on your website contributes to your audience’s perception of your brand. Content also gives your target market something to talk about, especially when you share your posts on social media and social sharing sites. The buzz you make among your target audience builds authority and leads to an increase in your revenue as most brands are now experiencing.

Addressing the Challenge

Begin tackling this challenge of succeeding in content marketing by acknowledging that, aside from producing high-quality content, you’ll also need to curate it. People appreciate a selection of recent posts, videos, and content from other blogs more than a flood of promotional items just from you.

You can achieve this by seeking help from marketing companies in Atlanta, like YEAH! Local. The growth of content marketing and the challenges that come with it give your business an opportunity to make your brand’s message heard online.

Want to learn how to grow your local business with content marketing? Download our Content Marketing Guide Instantly!

Sources

5 Reasons Why Content Marketing is Getting Harder and More Important, Small Business Trends, July 1, 2015
The Growing Importance of Quality Content in Digital Marketing, Business 2 Community
The importance of quality content, Econsultancy

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The Business Card is Dying (and how Google is replacing it)

Your Google search result has replaced your business card, and whether you’ve noticed it or not, this has a profound effect on your business. Find out why.
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Why Link Building is Your Websites Best Friend for Small Business SEO

Google has long tried to downplay the significance of backlinks. Is the power of link building a myth then or is Google just trying to pull one over on us?
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SEO Cost: Why Premium SEO Is Cheaper In The Long Term

The cost of SEO is discussed heavily in SEO circles but has the biggest impact on clients and the return on investment they should expect to see.

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You've Been Branded! How SEO Can Build Your Brand

Building your Brand is all about visibility. This is why it makes complete and total sense that the SEO and Brand Building go hand in hand.
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Local SEO: 10 Highly Effective Blogging Tips

Local SEO: 10 Highly Effective Blogging Tips | Atlanta SEO | Scoop.it
Let me guess...You've been told you need to start or continue blogging to help your Local SEO on your website. Here are 10 Tips on Blogging to help you out.
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Small Business SEO Guide: How to Combine Content, Keywords, and Backlinks to Increase Revenue

Small Business SEO Guide: How to Combine Content, Keywords, and Backlinks to Increase Revenue | Atlanta SEO | Scoop.it
Blending content, keywords, and backlinks together, we present you with our Small Business SEO Guide. Learn how to increase revenue for your small business.
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How to Drive Organic Traffic Without Ranking in Google’s Top 10

How to Drive Organic Traffic Without Ranking in Google’s Top 10 | Atlanta SEO | Scoop.it
Not ranking in Google's Top 10?  This post shows you the top ways to drive organic traffic to your website besides page 1 of Google. Shall we get started...
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How Long Does Modern SEO Take to Work?

How Long Does Modern SEO Take to Work? | Atlanta SEO | Scoop.it
The most common SEO question we get at YEAH! Local is: "How long will it take to rank my business for this keyword and that keyword." This post tells you..
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SEO and Content Marketing Work Together. Learn Why!

SEO and Content Marketing Work Together. Learn Why! | Atlanta SEO | Scoop.it
A website that ranks well, but has no content is useless (and is doomed to fall in the rankings eventually anyway). 

But having the best content in the world often means nothing if it doesn’t show up in search.
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Atlanta Internet Marketing Services - (404) 539-6068 - Online Marketing Atlanta

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Social Media Marketing: How to Optimize Social Profiles for Search

Social Media Marketing: How to Optimize Social Profiles for Search | Atlanta SEO | Scoop.it
Having a large social network increases brand awareness in Atlanta. Optimizing for search helps grow your social media marketing presence organically.
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Atlanta Search Engine Optimization: What to Know with the New Google 3-Pack

This past August 6, 2015 Google once again shook the local marketing community after changing the face of its local search results page in all platforms worldwide. Rather than the usual 7-pack look, the search engine giant replaced it with a concise 3-pack version. In less than 24 hours, the once sought-after top 7 list became history.

The New Google 3-Pack Local Search

According to Google, as cited in Search Engine Land, the update was part of their efforts in looking for ways to improve the online search experience of users. With a new face, local SEO may now provide searchers with more useful information, which includes reviews, prices and photos, particularly for queries with multiple results per location. Meanwhile, an article from Moz explained that Google may have created this development for easier mobile adaptability.

With a growing mobile usage, it makes sense that Google will develop ways for the convenience of this platform. Having only the top three results at the top area of the search engine results page (SERP’s) is a lot easier to view instead of the former. Moreover, Google also structured it the same way in all handheld devices, whether it be for smart phones, desktop or tablet, which creates uniformity in user experience.

Here is how the local pack appears on desktop now:

It is expected that businesses who aren’t in the top 3 slots, but in the former top 7 will now receive less traffic. Those who really took a hit, though, are websites from companies which have been formerly penalized by either Panda or Penguin. They may still sustain if they land in the 3-pack, otherwise they will be buried both in organic and local search results.

Notable Changes in the Update

A significant feature in the 3-pack is a ratings option where consumers may select businesses within a specified range of ratings, which will most likely be two to four stars and higher. This option will only appear in highly-populated places or with tight competition in the market. Though this rating selection is yet to be released throughout the globe, it’ll be better for your business in Atlanta if you begin developing search engine optimization strategies for it now.

To seamlessly fit in smaller screens, only important details of the 3-pack are displayed, excluding the businesses’ complete addresses. This means that you will only see the address of a particular business once you’ve brought up its card listing page, but the rest will only give you street names.

With this rollout, it has become more important than ever to seek help from digital marketing agencies with expert SEO services like YEAH! Local for the sustainability of your business in Atlanta.

If you feel your Local SEO may be failing give us a call or setup a time to talk for a free consultation.

Also, if you liked this post make sure to comment below and share with your friends and connections!

Want More Local Customers to Find You Online? Download Your Local SEO Checklist Instantly!

Sources

Google’s Local Snack Pack Shake-Up: What You Need to Know, Moz.com
Google Updates the “Local Pack” Showing 3 Results Instead Of 7, Searchengineland.com

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