4 Steps to Connecting with—and Engaging—Generation C - Brian Solis | Www.meinwe.org | Scoop.it

Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it.

I recently published an ebook with IBM, The Connected Consumer and the New Decision-Making Cycle, that explores the new decision making cycle of connected customers. You can download it for free here. Thanks IBM!

Via Fabrizio Faraco