Writing Tips and Techniques
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Writing Tips and Techniques
Writing tools, tips and techniques for corporate, employee and marketing communication
Curated by Barb Lack
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Rescooped by Barb Lack from visualizing social media

How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Writing Tips and Techniques | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.

Via Lauren Moss
Barb Lack's insight:

Write headlines as if they are the ONLY thing readers will read.

Kamian's curator insight, October 1, 2014 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

GwynethJones's curator insight, October 5, 2014 11:49 AM

Writing kicky headlines are the THING!

Rescooped by Barb Lack from MarketingHits

Everything You Need To Know About The Perfect Call to Action [Infographic]

Everything You Need To Know About The Perfect Call to Action [Infographic] | Writing Tips and Techniques | Scoop.it

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.

There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.

Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.

Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.

Via Brian Yanish - MarketingHits.com
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