Writing for Social Media
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Why Writing Matters -

Why Writing Matters - | Writing for Social Media | Scoop.it
Why Writing Matters http://t.co/SG6b77El //In a social media world, content might actually matter more than ever.
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PJ Harvey's Guide to Writing: you have to work at it...

PJ Harvey's Guide to Writing: you have to work at it... | Writing for Social Media | Scoop.it
“If you want to be good at anything, you have to work hard at it. It doesn’t just fall from the sky. I work every day at trying to improve my writing, and I really enjoy it. Nothing fascinates me more...
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The importance of customer segmentation

The importance of customer segmentation | Writing for Social Media | Scoop.it
As a business owner/executive you have probably heard the term “customer segmentation” before. Segmentation is described in Wikipedia as “dividing the market into groups of individual markets with ...
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Why writing a book is great for business

Why writing a book is great for business | Writing for Social Media | Scoop.it
There are thousands of business books  published every year, covering a range of industries. But what are the benefits of having a book with your name on it, and how should you go about doing it? W...
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Why I Won't Write a $15 Blog Post

Why I Won't Write a $15 Blog Post | Writing for Social Media | Scoop.it
For a few minutes, I considered taking a crazy-low paying gig writing blogs for lawyers. Then I snapped out of it, and wrote this -- 7 Reasons I Won't Write a $15 Post.
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Why Emotional Excess is Essential to Writing and Creativity

Why Emotional Excess is Essential to Writing and Creativity | Writing for Social Media | Scoop.it
Something is always born of excess: great art was born of great terrors, great loneliness, great inhibitions, instabilities, and it always balances them.
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12 Tips for Writing More Blog Posts

12 Tips for Writing More Blog Posts | Writing for Social Media | Scoop.it
I write six to seven posts each week on four different websites, which might seem amazing. But I used to struggle to write just two posts every week.
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Marketing for 5 senses - JulienRio.com

Marketing for 5 senses - JulienRio.com | Writing for Social Media | Scoop.it
Some people are sensitive to odors, others to music and others to touch. Have you ever thought of integrating the five senses in your marketing strategy?
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Inbound Marketing: Fundamentals of Business Blogging | Business 2 Community

Inbound Marketing: Fundamentals of Business Blogging | Business 2 Community | Writing for Social Media | Scoop.it
In our inbound marketing strategies at DBC Digital, we find that business blogging is essential to maintaining an active connection with our local customer...
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Twitter 101: How to Retweet and @reply

Twitter 101: How to Retweet and @reply | Writing for Social Media | Scoop.it
When you're new to Twitter, you can find followers by listening and responding to others. To do that, you need to learn how how to retweet and @reply.
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The ultimate guide to logo design: 25 expert tips

The ultimate guide to logo design: 25 expert tips | Writing for Social Media | Scoop.it

Logos are all around us. To the general public they serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their brand hangs; and to us designers they represent the challenge of incorporating our clients’ ideologies into one single graphic.

 

No wonder, then, that they feature so prominently in our lives. In an age where everyone must have a website to support their product, service or the company behind it, the demand for logo design has never been higher.

 

More logos are out there than ever before, and with that comes the challenge of being different. How do we create something original that stands out in a sea of identities? And how do we create something quickly while retaining quality?

 

In this article, we'll first look at the basic principles of creating a logo and share some pro tips for finessing your process and design...

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Ira Glass on Storytelling, part 1 of 4

Ira Glass of "This American Life" talks about the building blocks of a great story. http://www.pri.org/this-american-life.html Video courtesy of Current TV h...
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Curation: What Lauren has Learned, and How You Can Too

Curation: What Lauren has Learned, and How You Can Too | Writing for Social Media | Scoop.it

From the practice of curation, Lauren has learned "quite a bit" about finding and leveraging online tools, enabling her to extend her circle of web-based resources and connections. She also came to better understand how to share information effectively, as well as gauge the expectations and current interest in her topics on a broad scale.

 

Although her background isn't in media or marketing, Lauren has gained knowledge about both of these increasingly important topics which affect anyone with any type of online presence, regardless of one's field, background, or business. Lauren credits many of the excellent curators she follows on Scoop.it, along with the practice of curation itself, for this newfound knowledge.

 

That said, Lauren's advice for anyone hesitant to jump into curation is to try it out and curate a topic that is of genuine interest to you that relates to your particular area of expertise. If you have a passion for a subject, she says, it will be reflected in the responses and followers you receive. If you're looking to learn more about a subject you are less familiar with, Lauren recommends following some of the curators who are experts in the field and learn how they operate.

 

Here are a few tips from Lauren Moss for those starting out on Scoop.it:

* Follow like-minded people and see what they follow or rescoop; I've discovered several great topics as a result of visiting posts that have been rescooped by curators I already follow.
* This may seem obvious, but make sure to read the complete article you are scooping, and if necessary, fact-check to ensure that you are sharing correct and timely information.
* Create summaries that accurately reflect the main points of any given article, video, or link- consider adding why you are posting it, or insert an excerpt of the text for more specifics.
* Use photos that also reflect the main points of the post and add topic-specific keywords so your scoop can be found.
* Suggest relevant links to the topics you follow if you come across them- I always appreciate a good suggestion, and because someone took the time to share something of value with me, I will take a look at that individual's profile and potentially follow his or her topic(s).
* Use the Scoop.it bookmarklet to scoop articles from other online sources- it's a great tool that's very easy to use.

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Philippe Trebaul's curator insight, March 1, 2013 3:26 AM
Curation: What Lauren has Learned, and How You Can Too !

"From the practice of curation, Lauren has learned "quite a bit" about finding and leveraging online tools, enabling her to extend her circle of web-based resources and connections. She also came to better understand how to share information effectively, as well as gauge the expectations and current interest in her topics on a broad scale.


Although her background isn't in media or marketing, Lauren has gained knowledge about both of these increasingly important topics which affect anyone with any type of online presence, regardless of one's field, background, or business. Lauren credits many of the excellent curators she follows on Scoop.it, along with the practice of curation itself, for this newfound knowledge.


That said, Lauren's advice for anyone hesitant to jump into curation is to try it out and curate a topic that is of genuine interest to you that relates to your particular area of expertise. If you have a passion for a subject, she says, it will be reflected in the responses and followers you receive. If you're looking to learn more about a subject you are less familiar with, Lauren recommends following some of the curators who are experts in the field and learn how they operate.


Here are a few tips from Lauren Moss for those starting out on Scoop.it:

* Follow like-minded people and see what they follow or rescoop; I've discovered several great topics as a result of visiting posts that have been rescooped by curators I already follow.
* This may seem obvious, but make sure to read the complete article you are scooping, and if necessary, fact-check to ensure that you are sharing correct and timely information.
* Create summaries that accurately reflect the main points of any given article, video, or link- consider adding why you are posting it, or insert an excerpt of the text for more specifics.
* Use photos that also reflect the main points of the post and add topic-specific keywords so your scoop can be found.
* Suggest relevant links to the topics you follow if you come across them- I always appreciate a good suggestion, and because someone took the time to share something of value with me, I will take a look at that individual's profile and potentially follow his or her topic(s).
* Use the Scoop.it bookmarklet to scoop articles from other online sources- it's a great tool that's very easy to use".


Curation: What Lauren has Learned, and How You Can Too via @allygreer http://sco.lt/...


______________________________________________________________


By Ally GREER (Scoop.it), aussi sur LINKED IN (Entreprise : SCOOP.IT).

C'est...du PARTAGE...!
Quand quelque chose est bien...autant le PARTAGER ?!!
De façon TOTALEMENT désintéressée...BIEN SÛR.
C'est...MA concetion, en tous cas.
Bon W.E. à vous.
:0)
@TREBAULPhilippe
https://www.linkedin.com/in/philippetrebaul
http://www.scoop.it/u/philippe-trebaul#curatedTopicsTabSelected


Nevermore Sithole's curator insight, February 11, 2014 1:27 AM
Curation
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Content Writing Tips From Mark Twain | Business 2 Community

Content Writing Tips From Mark Twain | Business 2 Community | Writing for Social Media | Scoop.it
Poll anyone on what they consider to be the “Great American Novel,” and you’re likely to turn up with one answer an inordinate amount of times:...
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How to write a creative brief (with help from Pinterest)

How to write a creative brief (with help from Pinterest) | Writing for Social Media | Scoop.it
A creative brief is a short overview of creative assignment, describing the audience, creative problem, and the ONE key thing to solve it. Learn more.
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Two Pens's comment, November 15, 2012 12:56 PM
Thx for the scoop, Catherine. I'll check out audiolingua and return the fave.
Two Pens's comment, November 20, 2012 7:55 PM
Thx for following Raj. I'm a fan of your curating. Cynthia
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50 Ways to Optimize Your Blog

50 Ways to Optimize Your Blog | Writing for Social Media | Scoop.it

If you ever for one second are feeling uninspired on what to write on your company blog, check out this amazing list of 50 different examples of things to write about. Your blog will be full for months!


Thanks, Jeff Bullas!


Via Ally Greer
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Writing a compelling key message

Writing a compelling key message | Writing for Social Media | Scoop.it
Articulating a key message is one of the foundations of marketing. If you think of marketing as the communication of ideas to various groups of people with the goal of changing their behavior, then...
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Why You Should Raise Your Freelance Writing Rates Right Now

Why You Should Raise Your Freelance Writing Rates Right Now | Writing for Social Media | Scoop.it
Mid-November is one of the best times of year for freelance writers to raise your rates -- and I've got a system to share with you that gets your clients to give you one.
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Stressed? Turn to the Written Word - Huffington Post (blog)

Stressed? Turn to the Written Word - Huffington Post (blog) | Writing for Social Media | Scoop.it
Stressed? Turn to the Written WordHuffington Post (blog)Great, you say. But what if it's the middle of my work day? I can't exactly take 30 minutes to read a good book -- not without getting fired. No worries.
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7 Under-Utilized Ways to Create Content That Sells

7 Under-Utilized Ways to Create Content That Sells | Writing for Social Media | Scoop.it

As content marketing becomes more and more prominent, everyone's always asking the question "How?" 

 

How do I create content that gets my brand out there? How do I make sure that my content makes potential customers want to take action? How do I keep them interested?

 

Adarsh Thampy has some great strategies here; he takes it beyond the usual content marketing advice ("make it interesting, make it relevant") and presents some creative and useful ways to make sure your content does what it's meant to do: drive sales and brand awareness. 

 

 

 

 


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5 Most Important Writing Lessons Learned after Pivoting our Blog twice - The Buffer blog

5 Most Important Writing Lessons Learned after Pivoting our Blog twice - The Buffer blog | Writing for Social Media | Scoop.it

Very interesting read for anyone who's using blogging as part of a Content Marketing strategy.

 

From a blog that focused simply on "covering" Buffer itself and providing tips for doing well on Twitter to a blog of over 400 posts on lifehacking and business in general, the Bufferapp blog is an example to be studied by all content marketers.

 

I took away many important things from this piece, but here are the key takeaways I got from each section:

 

1. Truly understanding your audience – who will read your blog, who should you write for?

Referencing a presentation by Rand Fishkin, CEO of Moz, this section brings up the "Relevance scale," with the goal of making your posts relevant not only to your customers or porential customers, but the people who interact with those customers as well. 

 

2. Achieving top quality – Ask: Will anyone email this article to a friend?

Pretty self explanatory. The answer must always be yes.

 

3. The structure of your articles is as important as your content

"Most readers are skimmers. Accomodate them.

 

4. Maximize your own excitement – What is the stuff we ourselves love to read about?

Make it easy for your entire team to want to become involved in the blog.

 

5. Pictures are more powerful than you think: The science of using images properly

Did you know that a statement shown to people accompanied by an image was more often marked as true as one without an image?

 

While reading all of this, keep in mind the inspiring quote from Rand Fishkin:

 

“Content marketing exists to build familiarity, likability and trust.”


Via Ally Greer
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In branding, multiple personalities = fractured identities

In branding, multiple personalities = fractured identities | Writing for Social Media | Scoop.it
In creating your brand, stick to one message. Branding is no place for multiple personalities.
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Best Ways to Promote Your Blog Posts | Business 2 Community

Best Ways to Promote Your Blog Posts | Business 2 Community | Writing for Social Media | Scoop.it
Every blogger basically needs 1 thing: audience.
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Twitter / StartYourNovel: Why You Should Do Things You're ...

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