Writing for Businesses
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Rescooped by Andrew Tibbetts from Digital-News on Scoop.it today
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Use Strategy for Your Small Business – You’ll Be 80% More Likely to Reach Your Goals!

Use Strategy for Your Small Business – You’ll Be 80% More Likely to Reach Your Goals! | Writing for Businesses | Scoop.it
Creating and writing down the strategy for your small business will make you 80% more likely to reach your goals.  This is especially true for solopreneurs or businesses with only a few people.

Via Thomas Faltin
Andrew Tibbetts's insight:

Here is an article written for the purpose of showing people how to use strategy in order to have a successful small business. It goes on to discuss how each small business should have a written down strategy for the business itself. These strategies should not be a couple folders full of paper but instead focus mainly on your objectives and how you'll achieve them. These strategies can lead to a mulitude of benefits. 

This article was posted by The Cogent Coach

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4 Best Tips on Writing a Blog Post

4 Best Tips on Writing a Blog Post | Writing for Businesses | Scoop.it
Use The Lsss Formula When Writing Content For Your Business Blog If you are thinking about starting a blog for your business, here are some statistics that you might want to keep in mind: companies that blog had 55 % more visitors than those...

Via Thomas Faltin
Andrew Tibbetts's insight:

This is an article as well as a diagram about the importance and steps to writing a blog post for your business. It is stated that businesses recieve 55%  more customers if they have a blog than businesses who don't. It's talks aboout the many benefits that comes along with having a blog such as the having the ability to be found. If a business has a blog its easier for people to search the web and lcoate your business through your blog. 

This article was originally posted by BrandonGaille.com, which is a small business blog for entrepreneurs.

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Email Etiquette 101- Writing for Business

Email Etiquette 101- Writing for Business | Writing for Businesses | Scoop.it
Not everyone can articulate themselves well through written work- I know this mainly because of email communication. I've read some emails that led me to believe that the person behind the computer...

Via Skip Boykin
Andrew Tibbetts's insight:

This is another article/list on the proper etiquette when sending e-mail, specically in the business world. It's obvious when you're involved with a business, it's assumed you're going to be using e-mail alot and you're going to have to know the proper way. It goes on down the list and includes such things as the font, salutation, and the subject line.

This article was posted by wordpress.com

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Anatomy of Writing a Business Letter

Anatomy of Writing a Business Letter | Writing for Businesses | Scoop.it

Writing a business letter is often an everyday part of the job for administrative professionals, but it is not necessarily part of what the rest of us are required to do. Maybe you never took a bu...


Via Charles Tiayon
Andrew Tibbetts's insight:

This article discusses how to go about writing a business letter. There are a few different formats when writing a business letter, and those formats should change depending on who you're sending it to. The article goes on about where you should write certain things, such as your name, their name, address, date, among others. Overall it's a simple and good explanation for the basis of writing a business letter.

This article was found on wordpress.com. 

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Business Is Starting To Understand the Power of Social Multi-Media

Business Is Starting To Understand the Power of Social Multi-Media | Writing for Businesses | Scoop.it
The pace of technological change is accelerating rapidly.

 

 In the case of social media, it is rapidly becoming social multi-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening? Because social media really isn’t about the word “media”; it’s about the word “social.” It’s about sharing. And as you know, we have lots of different ways to share online.


We have social photo sharing such as Flicker, social video sharing such as YouTube, social game playing in 3D environments, and many others. But what we’re seeing today is that all the social media sites are making it easier for users to add any and all types of media to their posts, thus creating a new multi-media form of social sharing.Google Plus, for example, takes Twitter to a new level in that it allows us, very easily, to put photographs and videos within our social communications. Facebook has allowed us to do that for some time and it’s now making that easier and easier.


The point is that we’ll increasingly see videos, photography, graphics, animation, and 3-dimensional simulations as a part of social media, because, reading words is one thing; actually seeing those words come to life is another. It’s human nature to humanize technology and adding different types of media to what we are sharing makes the sharing more meaningful, connected and fun.


One of the key benefits of social media is creating social trust. This is important for business to understand, because when you say your product or service is the best, people may or may not believe you. But when people see their friends and others “just like them” saying something is the best, now you’ve developed social trust for your claims. People are then inclined to think: “My friends and colleagues are saying this product is the best, it must be.”


So how do businesses humanize the social media ads and marketing campaigns they’re implementing? They will humanize them with photographs and videos of employees; happy customers using you’re their products, and illustrations of how customers have saved time and money using their services. It’s time for business to go beyond simply writing blogs and posting tweets, they need to embrace the quickly evolving world of social multi-media.

 

Andrew Tibbetts's insight:

This article talks about the current need for businesses to get involved with the social media aspect. These businesses need to use social media in order to create social trust. The article goes on to discuss how social can be used as well as benefit you in the process. When people see their friends "like" something on social media, it creates a source of trust, and then you end up liking and trusting it because your friend did. These businesses can post pictures, diagrams, and blogs among a few in order for their clientele to view what they have to say or show.

This article was originally posted by business2community.com

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Emiliya Ravkina's curator insight, September 24, 2013 10:12 PM

As author sates Social media is all about sharing and now there are different ways of sharing.

The key to success today is to have an active social networking strategy. This is the way to attract younger audiences. Social networking activities are tools for reaching larger number of people, inexpensively, but they are not yet the tools that bind people and to make them major donors members or volunteers.

Posting and sharing frequently can be a daunting task, especially when you cannot directly measure the effect it has on your sales. A direct increase in leads and customers is the goal of most marketing. One of the key benefits of social media is creating social trust. Important when business understand that when they say the product or service is the best, people may or may not believe it. But WOM and other feedbacks can help to develop a social trust.

Peggy Yao's comment, September 24, 2013 11:10 PM
TRUST is the keyword every marketers trying to build. How to connect trust with social media? Consumer engagement plays an important role on consumer trust, such as feedback, rating, or commend on restaurant, online shopping or specific product. Consumer tends to listen more on what user said rather than the marketer. Fortunately, social media is the platform that marketers can highly engage with consumers, what can marketers do is to spread out the positive information on social media and also make sure integrated with different social channels to reach larger audience increase exposure. Motivate audience to share and like your post across multi-media to make it connected.

What I disagree on Emiliya’s point of view is that I don’t think now days social media is only used by young generation, I believe that social networking strategy segmentation has become lager than it used to be, of course, there are great among of young generation users, however, middle upper age demographic also is growing consistently, it is the segment that marketers should not ignore
Alysse Woodward's comment, September 26, 2013 8:40 PM
In this article it talks about social media creating trust. I think this is an important aspect businesses should be aware of. Creating trust in any business is important and gains customer loyalty. Facebook is a good social media site that can help businesses gain trust of their customers. If a customer writes a positive feeling or thought about a business on their the company Facebook page other customers are going to see this comment. If more and more customers do this and discuss information and experiences each customer has had, this creates a positive image for the company and therefore gives new customers a sense of security before dealing with a new business. The more positive awareness a company can build the more trustworthy the business will seem to new customers.
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8 Steps to a Smarter Business Communications Plan

8 Steps to a Smarter Business Communications Plan | Writing for Businesses | Scoop.it
Writings on Marketing for Small and Mid-Sized Businesses (Make your communication plan measurable and accountable http://t.co/cy6eRu5y)
Andrew Tibbetts's insight:

It's clear in the business world that in order to start and have a successful business, you need a well written and thoughtout business plan. This article helps people in the bussiness world by defining and clarifying the certains steps for a smarter business communication plan. It is stated that if a company documents their communication strategies it positively impacts the bottom line. The article goes on to discuss the individual aspects for the business plan. 

This article was posted by dominothry.com

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Secret to writing a good bio — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business...

Often in the world of work, you will be called on to write a short, professional biography to post online or in print.

Via Charles Tiayon
Andrew Tibbetts's insight:

This is a short exerpt about how to talk about yourself the right way. You don't want to come off as arrogant or a jerk if you descrice yourself using ridiculous terms such as "powerhouse", which the article says. You simply want to state the facts about yourself and remain modest while doing so.

 

This article is adapted from “The Art Of Writing Your Own Bio: How to Toot Your Horn Without Sounding Like a Blowhard" written by Jonathan Rick

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Charles Tiayon's curator insight, September 12, 2013 12:13 PM

Often in the world of work, you will be called on to write a short, professional biography to post online or in print. It’s easy to fall into the trap of maximizing every accomplishment and qualification in an attempt to make yourself look as good as possible. But if that’s the route you take, you’re sure to fail, writes Jonathan Rick of communications firm Jonathan Rick Group.

When you refer to yourself with terms such as “powerhouse,” “expert” and “guru,” you don’t impress anyone; you just make yourself look like a braggart and a jerk.

To make yourself look appropriately modest and gracious, skip the adjectives and stick to the facts when you sit down to write your bio. If someone else has bragged about you by giving you an award or an honor, it’s fine to include that information—just credit the source.

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Tips for Writing a Business Plan - Full Time, Part Time, Flexible Jobs For Mums

Tips for Writing a Business Plan - Full Time, Part Time, Flexible Jobs For Mums | Writing for Businesses | Scoop.it
You have made the decision to start your own business – congratulations!  Now you need to write a business plan… Regardless of whether you require  investment or lending to start your business, it is essential to write a business plan.

Via Skip Boykin
Andrew Tibbetts's insight:

This article discusses the necessary steps in order to start a business, from making a mission statement for your business to making your business plan look professional. It's a great basis on where to start and what you need to do. 

 

This article was originally posted by WorkForMums.

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