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Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now | Writing for business | Scoop.it
These types of posts can help spur new content ideas for your business blog.
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Rescooped by Lisa J. Jackson from The MarTech Digest
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Achieve Visual Storytelling (and Sales) Success With Whiteboards

Achieve Visual Storytelling (and Sales) Success With Whiteboards | Writing for business | Scoop.it

Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose your company.

If you want to implement whiteboards throughout your organization, here are three essential steps to help you get there.

1. Develop
As a marketer, you need to work with salespeople to create solid messaging, and you also have to know what objective you're working to accomplish. One whiteboard does not fit all. The key to a great whiteboard is that it needs to be simple, yet powerful. You also need to show contrast in order to move prospects toward a decision.

2. Deploy
Whiteboard deployments need to be easily adoptable and usable for salespeople, so marketers need to package whiteboards into a toolkit that contains coaching and customer-facing content.

3. Deliver
Here's where the rubber meets the road. Salespeople need to understand both the art and the science of whiteboarding. That means receiving sufficient training on the use of a pen and a writing surface, and getting comfortable with the approach of having a conversation versus giving a presentation. It also means understanding the principles behind why the story needs to be told the way it's been developed, including storytelling models that target the old brain, and the objective for each whiteboard.


Via CYDigital
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CYDigital's curator insight, December 16, 2012 9:56 AM

See the full article at www.marketingprofs.com.


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Sean Goldie's curator insight, September 5, 2014 1:01 AM

#3 this is all about the sales rep!

Rescooped by Lisa J. Jackson from The MarTech Digest
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12 Things You Must Do After Writing a Blog Post

12 Things You Must Do After Writing a Blog Post | Writing for business | Scoop.it

Via CYDigital
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CYDigital's curator insight, December 27, 2012 10:11 AM

See the article at www.marketingtechblog.com.


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