writing
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by yvonne adams
Scoop.it!

As an author, I rely on self-delusion as much as I rely on my laptop, Wi-Fi access and excessive caffeine. For authors nowadays, each book is the equivalent of a startup company. You have to figure...

As an author, I rely on self-delusion as much as I rely on my laptop, Wi-Fi access and excessive caffeine. For authors nowadays, each book is the equivalent of a startup company. You have to figure... | writing | Scoop.it
A heartbreaking conflation of literature with commodity from Esquire editor A. J. Jacobs. Let’s not let go of the beautiful, eternal truth in Charles Bukowski’s "So You Want to Be a Writer":
“ if it...
more...
No comment yet.
Scooped by yvonne adams
Scoop.it!

Become a Better Writer with These Important Reading Skills First

Become a Better Writer with These Important Reading Skills First | writing | Scoop.it
A lot of people want to improve their writing skills, both professionally and personally. In order to achieve that, a key ingredient is often ignored: Reading. Belle Beth Cooper from social sharing service Buffer uncovers what it ...
more...
No comment yet.
Rescooped by yvonne adams from Multilíngues
Scoop.it!

Thesaurus of business and management words for writing and speaking communications - a quick easy simple guide to alternative words for the most common terms in business and formal communications.

Thesaurus of business and management words for writing and speaking communications - a quick easy simple guide to alternative words for the most common terms in business and formal communications. | writing | Scoop.it
Business thesaurus for management and business words, for help writing letters, reports, complaints, contracts, adverts and all other formal and professional communications...

Via Jonathan Acuña, Luciana Viter
more...
No comment yet.
Scooped by yvonne adams
Scoop.it!

How and Why We Read: Crash Course English Literature #1

In which John Green kicks off the Crash Course Literature mini series with a reasonable set of questions. Why do we read? What's the point of reading critica...
more...
No comment yet.
Scooped by yvonne adams
Scoop.it!

25 Common Phrases That You're Saying Wrong

25 Common Phrases That You're Saying Wrong | writing | Scoop.it
You might be shocked by how many common phrases and words that you're saying incorrectly. Here's a list of the ones you might be saying wrong.
more...
No comment yet.
Rescooped by yvonne adams from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
Scoop.it!

The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools

The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools | writing | Scoop.it
In a survey of Advanced Placement and National Writing Project teachers, a majority say digital tools encourage students to be more invested in their writing by encouraging personal expression and providing a wider audience for their work.

Via Tom D'Amico (@TDOttawa)
more...
Angela Tynes's curator insight, August 13, 2013 2:44 PM

Digital tools and student writing - so appropriate for our 1:1 Learning!!

Scooped by yvonne adams
Scoop.it!

Developing Writing Skills With Edmodo - The Edmodo Blog

Developing Writing Skills With Edmodo - The Edmodo Blog | writing | Scoop.it
To help students develop their writing skills I've created two additional groups for my classes which we call “iBlog” and “What Do You Think?” In iBlog, one student is chosen weekly and they are given the opportunity to blog ...
more...
No comment yet.
Rescooped by yvonne adams from Depression, Bullying, Self Harm.
Scoop.it!

BullyingBeginsAsWords

BullyingBeginsAsWords | writing | Scoop.it
Bullying Begins as Words English & Communications Writing Prompts for Teens and Adults, Collection 1 by Linda Aragoni You-Can-Teach-Writing.com © Copyright 2013 Linda G. Aragoni All rights reserved.

Via in-recovery.com
more...
No comment yet.
Rescooped by yvonne adams from The MarTech Digest
Scoop.it!

B2B PPC Guide: Tips for Business-to-Business PPC Campaigns | WordStream | #TheMarketingAutomationAlert

B2B PPC Guide: Tips for Business-to-Business PPC Campaigns | WordStream | #TheMarketingAutomationAlert | writing | Scoop.it
Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies.

 

Key excerpt...

 

Additional ad copy tips:

Specificity is key – for example, you don’t just sell hydraulic cylinders, you sell hydraulic tie-rod cylinders.Use your ad copy to prequalify customers. Mention price points so you can avoid the people who are looking for cheap tools. For example, “Starting at $500 per month…” will quickly disqualify the people who can’t afford your product or service.Buyers are looking for suppliers for possible long-term relationships. You need to make sure your copy speaks to the buyer’s pain points in a clear, compelling way. You feel their pain, you have the solution, and you can walk them through all phases of the purchase funnel.Use social proof – show off your Google plus-ones in your sitelinks. If you don’t have that set up, get started on it.Use credibility examples whenever you have them – phrases like “top-rated,” “award-winning,” and “voted best-in-class.”Show prospects how easy it is to do business with your company. Do this in your ads by calling out GSA (government) pricing if you offer it, the fact you accept POs (purchase orders) if you do, or that you offer financing terms, if that’s the case.Be the trusted source for information – use your sitelinks to share white papers, e-books, case studies, downloadable forms, financing calculators, and anything else someone might need in the research phase.
Via CYDigital
more...
CYDigital's curator insight, July 22, 2013 7:50 AM

Covers the basics, but I scooped this because the ad copy tips (above) caught my eye: they're excellent.


  • See the article at www.wordstream.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Digital Marketing - WSI France's curator insight, April 24, 2014 5:30 AM

Voici quelques conseils pour une campagne PPC B2B réussie

Rescooped by yvonne adams from Learning Basic English, to Advanced Over 700 On-Line Lessons and Exercises Free
Scoop.it!

Writing numbers in words exercise

Writing numbers in words exercise | writing | Scoop.it
Writing the numbers in words English exercise. Learning to write numbers exercise

Via Learning Basic English vocabulary and grammar
more...
Learning Basic English vocabulary and grammar's curator insight, July 20, 2013 8:44 PM

Writing the numbers in words English exercise. Learning to write numbers exercise

Scooped by yvonne adams
Scoop.it!

Should We Write What We Know? - New York Times (blog)

Should We Write What We Know? - New York Times (blog) | writing | Scoop.it
Should We Write What We Know?
New York Times (blog)
For everybody else, the key is learning to understand writing as communication.
more...
No comment yet.