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7 quick ways to use content marketing to boost search ranking

7 quick ways to use content marketing to boost search ranking | Writing about Life in the digital age | Scoop.it

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings?


When done well, content marketing can contribute to boosting a site’s position in search rankings.R


Although this may not seem like the most obvious benefit to a successful content marketing strategy, it’s an effect that no business can ignore.


Here’s how to take advantage of your site’s content to rank higher in the SERPs.


Via Jeff Domansky
rodrick rajive lal's insight:
The tips in this article will help boost content marketing. The fact is that one needs to prepare fresh content as often and as regularly as possible! Content has a shelf life, and rec-cycled content is just about hanging on borrowed time. A general rule of thumb is that there should be some kind of a balance between graphics and written content plays a crucial role in making people stay on your page. Backlinks are important, use of key- words can boost search ranking, and of course, you need to be innovative and ready to take risks.
 
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Jeff Domansky's curator insight, March 15, 2017 10:33 AM

Practical tips for better SEO from your content marketing.

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Why Written Content Is The Key To Marketing Success - ArticleBunny Blog

Why Written Content Is The Key To Marketing Success - ArticleBunny Blog | Writing about Life in the digital age | Scoop.it

Done the right way, written content can turn a company from one of many competitors into an industry thought leader and help businesses flourish.

Why any company should strive to become a thought leader

Thought leadership is more than simply a marketing buzzword. If a company establishes itself as a thought leader in their respective field, it turns from a business into an experienced and competent expert and a trustworthy source of information and guidance. This doesn’t only increase a brand’s visibility and traffic – it also increases the likelihood that customers will feel like they can rely on the company when it comes to making a purchasing decision. But to become thought leaders, brands have to do more than simply produce regular content that shows their interest in their specific field. Rather, they have to provide the audience with a compelling, informed, and original point of view. Any potential customer will have plenty of questions on their mind. A good thought leader anticipates those questions and answers them expertly, even before they are raised.

Thought leadership can never be a marketing strategy in itself, but is merely the intended outcome of any resourceful and creative content strategy....


Via Jeff Domansky
rodrick rajive lal's insight:
Good quality written content is at the heart of content marketing, although of course, other elements might prove to be useful such as info graphics and vlogs. 
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Jeff Domansky's curator insight, September 30, 2016 11:34 PM

Thought leadership cannot be a goal in itself but rather an outcome of a number of strategies that include content marketing.

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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Writing about Life in the digital age | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Via Jeff Domansky
rodrick rajive lal's insight:
Content marketing is actually a thing! In a world that has taken up to the internet for almost all of its transactions, content marketing has become a big necessity for business houses that need to stay afloat! Companies need to create the post of a 'Content Marketer' whose job would be to market and publicise content in a way that would draw attention to the company's products.
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Jeff Domansky's curator insight, August 24, 2016 11:30 AM

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

carpetgrowth's comment, August 25, 2016 12:14 AM
Great
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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | Writing about Life in the digital age | Scoop.it

allAs a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
rodrick rajive lal's insight:

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

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Dean Ryan G. Martin's curator insight, January 7, 2015 9:04 AM

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 

John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky

Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching

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How to Earn Your Audience Through Content Marketing - Insights

How to Earn Your Audience Through Content Marketing - Insights | Writing about Life in the digital age | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. 

This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences. 

Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience

Via Jeff Domansky
rodrick rajive lal's insight:
The key word for successful content marketing is research! 
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Jeff Domansky's curator insight, November 20, 2016 11:03 PM

B2B buyers research thoroughly before buying and they do pay attention to reviews.

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Write Better Headlines: Free Headline Analyzer from CoSchedule

Write Better Headlines: Free Headline Analyzer from CoSchedule | Writing about Life in the digital age | Scoop.it

Some headline types get more traction than others for social shares, traffic, and search engine ranking. The headline analyzer helps you understand your headline types to capitalize on this research.


List, “how to”, and question headlines typically see the strongest results for click-throughs. The headline analyzer shows you this and lets you know when you can improve a generic headline....


Via Jeff Domansky
rodrick rajive lal's insight:
I keep telling them that the longer the headline, the weaker the traction! It goes withought saying that headlines should be short, simple, crisp and yet hard hitting!
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Jeff Domansky's curator insight, September 14, 2016 2:35 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Writing about Life in the digital age | Scoop.it

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....


Via Jeff Domansky
rodrick rajive lal's insight:
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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Jeff Domansky's curator insight, June 4, 2016 11:47 PM

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.