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Why Written Content Is The Key To Marketing Success - ArticleBunny Blog

Why Written Content Is The Key To Marketing Success - ArticleBunny Blog | Writing about Life in the digital age | Scoop.it

Done the right way, written content can turn a company from one of many competitors into an industry thought leader and help businesses flourish.

Why any company should strive to become a thought leader

Thought leadership is more than simply a marketing buzzword. If a company establishes itself as a thought leader in their respective field, it turns from a business into an experienced and competent expert and a trustworthy source of information and guidance. This doesn’t only increase a brand’s visibility and traffic – it also increases the likelihood that customers will feel like they can rely on the company when it comes to making a purchasing decision. But to become thought leaders, brands have to do more than simply produce regular content that shows their interest in their specific field. Rather, they have to provide the audience with a compelling, informed, and original point of view. Any potential customer will have plenty of questions on their mind. A good thought leader anticipates those questions and answers them expertly, even before they are raised.

Thought leadership can never be a marketing strategy in itself, but is merely the intended outcome of any resourceful and creative content strategy....


Via Jeff Domansky
rodrick rajive lal's insight:
Good quality written content is at the heart of content marketing, although of course, other elements might prove to be useful such as info graphics and vlogs. 
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Jeff Domansky's curator insight, September 30, 2016 11:34 PM

Thought leadership cannot be a goal in itself but rather an outcome of a number of strategies that include content marketing.

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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | Writing about Life in the digital age | Scoop.it

allAs a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
rodrick rajive lal's insight:

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

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Dean Ryan G. Martin's curator insight, January 7, 2015 9:04 AM

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 

John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky

Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching