Writing about Life in the digital age
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Rescooped by rodrick rajive lal from Public Relations & Social Marketing Insight
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A Brief History of Content Marketing, Back to the Future Edition

A Brief History of Content Marketing, Back to the Future Edition | Writing about Life in the digital age | Scoop.it

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.


So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.


In all seriousness, have you ever thought about where this whole idea of content marketing really began? Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. After all, it's the very thing that, for many of us, can make or break an online presence. So who do we have to thank for it?


This fun infographic has the answer, pointing out some of the most important landmarks and developments in content marketing's history along the way. Let's hop back in time, and figure how we got to the present -- something that was once a rather futuristic vision....


Via Jeff Domansky
rodrick rajive lal's insight:
Amazing way to trace the history of content marketing. Surprisingly, the cave painters were amongst the first content marketers. 
 
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Jeff Domansky's curator insight, May 5, 2017 10:04 AM

Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future.

Jeff Domansky's curator insight, May 5, 2017 10:18 AM

Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future.

Rescooped by rodrick rajive lal from Public Relations & Social Marketing Insight
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How to Earn Your Audience Through Content Marketing - Insights

How to Earn Your Audience Through Content Marketing - Insights | Writing about Life in the digital age | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. 

This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences. 

Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience

Via Jeff Domansky
rodrick rajive lal's insight:
The key word for successful content marketing is research! 
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Jeff Domansky's curator insight, November 20, 2016 11:03 PM

B2B buyers research thoroughly before buying and they do pay attention to reviews.