7 quick ways to use content marketing to boost search ranking | Writing about Life in the digital age | Scoop.it

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. So how can businesses use it to improve their search rankings?


When done well, content marketing can contribute to boosting a site’s position in search rankings.R


Although this may not seem like the most obvious benefit to a successful content marketing strategy, it’s an effect that no business can ignore.


Here’s how to take advantage of your site’s content to rank higher in the SERPs.


Via Jeff Domansky