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The 10 Laws of Visual Content Marketing - Updated 

The 10 Laws of Visual Content Marketing - Updated  | Writing about Life in the digital age | Scoop.it
When we published the new laws of visual content in March 2015, brands were just waking up to the power of visual content. Unfortunately, far too many good brands were getting it wrong. Yes, they were experimenting and learning through trial and error, but we wanted to remove the guesswork. So, we put together the …

Via Daniel Watson
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Daniel Watson's curator insight, November 19, 2017 7:06 PM

 

Online marketing has rapidly evolved over recent years, and where once the words  reigned supreme, visual content is what now drives engagement. If your business is relying more and more on online channels for lead generation, then understanding visual content marketing is important, to the future success of your business. This good article, outlines 10 laws of visual content marketing, that applied in your business, should assist in your online lead generation activities.

Ian Berry's curator insight, November 20, 2017 7:32 PM
Lot of valuable insights in this to help make online more meaningful. I suspect will help next big thing which I predict is a revolution in in person
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Does Branded Content Really Work?

Does Branded Content Really Work? | Writing about Life in the digital age | Scoop.it

Polar tested different ad formats including image-based content (graphics, image galleries, and slide shows), article-based content, and video-based content. It tested more than 30 pieces of content, with each type tested by a minimum of 1,000 people  via desktop, mobile, and both.


Among the findings of the study, conducted in March 2017:


--Consumer awareness of a brand increased to 69% after engaging with branded content, while purchase intent was 51%. The study also used a control group with no branding.


--Incorporating companion display ads next to branded content improved purchase intent by 17% and didn’t have a negative impact on brand perception


--Imagery (infographics, image galleries, and slide shows) performed the best among content formats. And notably, video isn’t always needed to tell the story. However, imagery outperformed articles by 11%.  


"We found that consumers responded a bit more favorably when there was less obvious branding,” Bella said....


Via Jeff Domansky
rodrick rajive lal's insight:
Somehow,  consumer awareness about brands has increased and people will always prefer to go for a branded product than any other one. 
 
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Jeff Domansky's curator insight, May 18, 2017 12:30 AM

Does branded content really work? Research says yes and that's great news for marketing.

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5 Facebook Live Success Stories | Simply Measured

5 Facebook Live Success Stories | Simply Measured | Writing about Life in the digital age | Scoop.it

Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless.


Today we’re going to look at five incredible stories of how brands and businesses are using Facebook Live. You’ll find the inspiration you need to pursue your own success story right here, right now.


What’s So Great About Facebook Live?


Video in general is a very hot topic right now. In 2015, Facebook was able to double its daily video views in just six months, which brought them from 4 billion daily views to a whopping 8 billion!


Even Facebook CEO Mark Zuckerberg believes Facebook will be mostly composed of videos by 2020. Considering that, check out these incredible Facebook Live statistics:...


Via Jeff Domansky
rodrick rajive lal's insight:
What is it that makes Facebook Live a success story? I guess it is because of the amount of date coming out of various studies and research, which in turn is being used by different brands and businesses. The provision for video viewing has boosted its viewership statistics. It is high time we introduced videos on our blogs and webpages too, as studies show how integration of video has increased hits and views! This is an important lesson for content marketers obviously!
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Jeff Domansky's curator insight, January 3, 2017 11:32 AM

Facebook Live should be in your plans for 2017. Impressive case studies.

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Why Written Content Is The Key To Marketing Success - ArticleBunny Blog

Why Written Content Is The Key To Marketing Success - ArticleBunny Blog | Writing about Life in the digital age | Scoop.it

Done the right way, written content can turn a company from one of many competitors into an industry thought leader and help businesses flourish.

Why any company should strive to become a thought leader

Thought leadership is more than simply a marketing buzzword. If a company establishes itself as a thought leader in their respective field, it turns from a business into an experienced and competent expert and a trustworthy source of information and guidance. This doesn’t only increase a brand’s visibility and traffic – it also increases the likelihood that customers will feel like they can rely on the company when it comes to making a purchasing decision. But to become thought leaders, brands have to do more than simply produce regular content that shows their interest in their specific field. Rather, they have to provide the audience with a compelling, informed, and original point of view. Any potential customer will have plenty of questions on their mind. A good thought leader anticipates those questions and answers them expertly, even before they are raised.

Thought leadership can never be a marketing strategy in itself, but is merely the intended outcome of any resourceful and creative content strategy....


Via Jeff Domansky
rodrick rajive lal's insight:
Good quality written content is at the heart of content marketing, although of course, other elements might prove to be useful such as info graphics and vlogs. 
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Jeff Domansky's curator insight, September 30, 2016 11:34 PM

Thought leadership cannot be a goal in itself but rather an outcome of a number of strategies that include content marketing.

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Twitter's new, longer tweets are coming September 19

Twitter's new, longer tweets are coming September 19 | Writing about Life in the digital age | Scoop.it

Twitter is about to make a big change to the way that tweets work, The Verge can independently confirm. Beginning September 19th, the company will cut down on exactly which types of content count toward the platform's 140-character limit. Media attachments (images, GIFs, videos, polls, etc.) and quoted tweets will no longer reduce the count. The extra room for text will give users more flexibility in composing their messages.


Twitter first announced plans to stop counting extras like photos, videos, and user polls toward the limit back in May, but gave no firm date on when the shift would occur. A Twitter spokesperson declined to comment when contacted by The Verge. The date comes from two sources familiar with the company's business, but plans for the rollout could change.


Another new adjustment to the character limit is that usernames will no longer count when they're at the beginning of replies, giving users additional room for discussion. It's unclear whether all of these changes will occur simultaneously; certain content types may gradually stop counting against the character limit in stages. But the company will at least kick off the move next Monday....


Via Jeff Domansky
rodrick rajive lal's insight:
Twitter's consideration of allowing longer tweets will be a development that everyone looks forward to!
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Jeff Domansky's curator insight, September 13, 2016 10:36 AM

More filling - great news!

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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Writing about Life in the digital age | Scoop.it

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....


Via Jeff Domansky
rodrick rajive lal's insight:
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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Jeff Domansky's curator insight, June 4, 2016 11:47 PM

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Writing about Life in the digital age | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...


Via Jeff Domansky
rodrick rajive lal's insight:

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

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Jeff Domansky's curator insight, April 16, 2015 11:32 PM

Here's how you can use storytelling for great story selling.

Jeff Domansky's curator insight, April 16, 2015 11:36 PM

Here's how you can use great storytelling for better social selling.

Marco Favero's curator insight, April 17, 2015 3:16 AM

aggiungi la tua intuizione ...

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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | Writing about Life in the digital age | Scoop.it

allAs a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
rodrick rajive lal's insight:

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

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Dean Ryan G. Martin's curator insight, January 7, 2015 9:04 AM

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 

John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky

Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching

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The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo

The Science and Psychology of Twitter: Why We Follow, Favorite and Share – 3cseo | Writing about Life in the digital age | Scoop.it

When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.

 

Even so, the way I use Twitter is far less random than I thought. There is science and psychology behind the way we all tweet.

 

Researchers have discovered trends in the way that we perform every major action on Twitter—favoriting, updating, sharing, and following. And there's even an interesting bit of psychology behind what makes Twitter so attractive in the first place. Here's a look at the psychology of Twitter: what makes us follow, favorite, share and keep coming back for more....


Via Jeff Domansky
rodrick rajive lal's insight:

This is so informative and so helpful! It is an exhaustive study on my we are addicted to micro-social networking sights, and the writer has explained this through his understanding of Psychology. Intermittent conditioning is the term used to explain why we keep returning to the site. A single re-tweet, or a single favorite would be enough to keep us visiting the site from time to time! The researcher has also narrowed down some of the possible factors that might contribute to one's popularity on a social networking site. The findings of this research have implications for not just Twitter, but also Facebook, and Blog spot.  Being a regular writer on Blog spot, I was able to gain important ideas about how to make my posts more visible, and to be able to get more hits. I am sure that all bloggers and  tweeters will gain a lot after reading this!

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Stephen Dale's curator insight, July 8, 2014 5:24 AM

From the article:

What spurs us to follow someone on Twitter? Researchers at Georgia Tech and Michigan combined to study the factors involved in following.

 

The factors they came up with boiled down to three categories: social behaviors, message content, and social network structure. Here are the individual factors for each, starting with social behaviors:

Tweet volumeBurstiness – tweets per hourInteractions – replies, mentions, and favoritesBroadcast communication – the ratio of tweets with no @-mentionTrustworthiness of the profile – How well is the bio filled out? Is there a URL in the profile? Is there a location listed?

 

The individual factors for message content:

Positive/negative sentimentInformational content – ratio of tweets containing either a URL, RT, MT, HT, or “via”Meformer content – ratio of tweets containing self-referencing pronouns like “I,” “me,” “we,” and “us”Topic focusRetweets – how often your content gets retweetedHashtag usageTReDIX – Tweet Reading Difficulty Index (based on the frequency of real English words longer than 6 letters)

 

The individual factors in social network structure:

Reciprocity – The number of people you follow who also follow youAttention-status ratio – Total followers compared to total followingNetwork overlap – How similar are the people you follow to those a follower follows

 

Does any of this resonate with how you choose who to follow?

 

#socmed

pink HA media's curator insight, July 8, 2014 7:07 AM

Tweet shrink

Gonzalo Moreno's curator insight, July 10, 2014 6:38 AM

Eternas preguntas del marketing y todas las ciencias humanas: por qué "megusta" en FB,  por qué "seguir" en Twitter, por qué "conectar" en LinkedIn... ¿¡Por qué "comprar" en el supermercado!?

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How to Publish 100 High-Impact Blog Posts This Year

How to Publish 100 High-Impact Blog Posts This Year | Writing about Life in the digital age | Scoop.it

Since our first reader in August of 2014, we’ve steadily increased our traffic, and we're now consistently drawing 5,000 plus readers per month to our blog. Our traffic is increasing at a growing rate, and we're optimistic about doubling or tripling our traffic in the upcoming year.


If you're a small company like ours — under 20 employees — you're probably wondering how we can consistently publish over 100 quality blog posts annually in addition to getting our “day jobs” done. The answer is in our process.  


There are five important steps that make up our process, and each is critical in helping us accomplish our goal of publishing 100 high quality new blog posts annually. These steps use the HubSpot blogging and social tools....


Via Jeff Domansky
rodrick rajive lal's insight:
Maintaining a publication schedule, preparing an annual calendar and planning topics for the whole year will help publish a significant number of blog posts in a year. I guess we could also use artificial intelligence to narrow down on topics that are most likely to be of significance in the coming year!
 
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Jeff Domansky's curator insight, June 16, 2017 9:47 AM

The story of how one HubSpot user built a strategy of publishing high-quality articles to increase their website traffic by 300%.

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A Brief History of Content Marketing, Back to the Future Edition

A Brief History of Content Marketing, Back to the Future Edition | Writing about Life in the digital age | Scoop.it

If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future.


So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least. An infographic that uses our most beloved 1980s movie characters to explain the history of content? Be still, our beating hearts.


In all seriousness, have you ever thought about where this whole idea of content marketing really began? Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. After all, it's the very thing that, for many of us, can make or break an online presence. So who do we have to thank for it?


This fun infographic has the answer, pointing out some of the most important landmarks and developments in content marketing's history along the way. Let's hop back in time, and figure how we got to the present -- something that was once a rather futuristic vision....


Via Jeff Domansky
rodrick rajive lal's insight:
Amazing way to trace the history of content marketing. Surprisingly, the cave painters were amongst the first content marketers. 
 
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Jeff Domansky's curator insight, May 5, 2017 10:04 AM

Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future.

Jeff Domansky's curator insight, May 5, 2017 10:18 AM

Explore this brief, visual history of content marketing, as told by the characters of the beloved 1980s film Back to the Future.

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How to Earn Your Audience Through Content Marketing - Insights

How to Earn Your Audience Through Content Marketing - Insights | Writing about Life in the digital age | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. 

This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences. 

Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience

Via Jeff Domansky
rodrick rajive lal's insight:
The key word for successful content marketing is research! 
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Jeff Domansky's curator insight, November 20, 2016 11:03 PM

B2B buyers research thoroughly before buying and they do pay attention to reviews.

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Write Better Headlines: Free Headline Analyzer from CoSchedule

Write Better Headlines: Free Headline Analyzer from CoSchedule | Writing about Life in the digital age | Scoop.it

Some headline types get more traction than others for social shares, traffic, and search engine ranking. The headline analyzer helps you understand your headline types to capitalize on this research.


List, “how to”, and question headlines typically see the strongest results for click-throughs. The headline analyzer shows you this and lets you know when you can improve a generic headline....


Via Jeff Domansky
rodrick rajive lal's insight:
I keep telling them that the longer the headline, the weaker the traction! It goes withought saying that headlines should be short, simple, crisp and yet hard hitting!
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Jeff Domansky's curator insight, September 14, 2016 2:35 AM

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Writing about Life in the digital age | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Via Jeff Domansky
rodrick rajive lal's insight:
Content marketing is actually a thing! In a world that has taken up to the internet for almost all of its transactions, content marketing has become a big necessity for business houses that need to stay afloat! Companies need to create the post of a 'Content Marketer' whose job would be to market and publicise content in a way that would draw attention to the company's products.
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Jeff Domansky's curator insight, August 24, 2016 11:30 AM

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

carpetgrowth's comment, August 25, 2016 12:14 AM
Great
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16 Actionable Social Media Marketing Facts You Probably Didn't Know

16 Actionable Social Media Marketing Facts You Probably Didn't Know | Writing about Life in the digital age | Scoop.it

Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms.

 

We help you to combat this issue with this article, in which we look at 35 different post ideas for social media. If you do one every day, that’s over a month of great content that should allow you to stand out from the other businesses in your industry. Do one of these every other day, and you’ve got over two months of your social media content calendar worked out....


Via Jeff Domansky
rodrick rajive lal's insight:

Social Media is not only great fun, but rewarding too! Many of us use Social Media  in the form of  blogs, tweets, and pins! Makes sense if everyone agrees that he or she is in effect selling or marketting ideas on social networking sites!

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Jeff Domansky's curator insight, October 23, 2015 2:25 AM

A look at some interesting facts about social media that will help businesses understand how to use it more effectively.

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Developing the Brand Storytelling Plan

Developing the Brand Storytelling Plan | Writing about Life in the digital age | Scoop.it

“Storytelling.” It’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for good reason. Stories are how humans communicate – with each other individually, across populations and over centuries.

In fact, many organizations are pretty good at identifying and defining their key story lines. The key to success in brand storytelling is in the next step – the strategic deployment of the story. Telling the brand story effectively requires a plan.

And to be clear, we’re not talking about hanging a touchy-feely post up on the blog and then calling it a day.  No.  Brand storytelling, in this context, means developing a sustained plan to create and execute a strategic approach to telling the brand story, in a way that supports company’s objectives.  Personally, I don’t give a hoot about impressions.  Let’s gun for something a bit more meaningful....


Via Jeff Domansky
rodrick rajive lal's insight:

Storytelling is definitely the flavour of the day, not just for content marketers, but also for educators and learners alike! Stories are about making emotive connections, they are about being human and not cyborgs! Making connections is also about being able to "communicate with each other," as the article states, and it is about appreciating another's point of view!

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Jeff Domansky's curator insight, February 10, 2015 3:46 PM

Sarah Skerik offers valuable tips on how to develop your brand storytelling plan.

Bilawal Sher SEO Masters's curator insight, February 10, 2015 10:39 PM

nice

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10 interesting infographics about social media | Design daily news

10 interesting infographics about social media | Design daily news | Writing about Life in the digital age | Scoop.it
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images. It has the capability to capture everyone’s eye and tell them a story with engaging content and images.  It’s an all in one package with text, images and creative design that come all along. It holds a great marketing potential that has the ability to attract customers. Many people click on infographics as it is more appealing and hence your web traffic is increased which is beneficial aspect for SEO.

Here we have the collection of 10 interesting infographics about social media. Let’s have a look at them below.

Via Jeff Domansky
rodrick rajive lal's insight:

These are some interesting infographics that provide a pictorial representation of data in a form that can be easily understood. In an age where the quantum of data is increasing exponentially, it has become extremely important to use infographics. Raw data and statistics can become a turn off, especially for those who don't have an eye for figures! Infographics are being used very successfully in schools and colleges to present information in an easily assimilable form.

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Jeff Domansky's curator insight, December 7, 2014 11:26 PM

Great collection and useful reading for marketers, and social media pros.

Jeff Domansky's curator insight, December 8, 2014 12:44 AM

Great collection of social media infographics. Well worth reading. 9/ 10

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Writing about Life in the digital age | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?

 

I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.

 

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

 

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.


Via Jeff Domansky
rodrick rajive lal's insight:

This is surely important if you want to know about the length you should go to while writing on social networking sites!

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Carol Isakson's curator insight, April 21, 2014 8:30 AM

Handy starting point

Susan Burnell's curator insight, April 21, 2014 5:07 PM

Interesting. I have to disagree with blog length - 1600 words (about a 7-minute read) might be good for SEO, but it's a long time to expect readers to stay with you. Respect their time and keep it short

AlGonzalezinfo's curator insight, April 21, 2014 9:24 PM

This is a truly useful resource!