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Rescooped by rodrick rajive lal from Business Brainpower with the Human Touch
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Good Communication Requires Experimenting with Your Language

Good Communication Requires Experimenting with Your Language | Writing about Life in the digital age | Scoop.it

Consider a delinquent taxpayer who receives one of the following two letters in the mail:

Letter 1: We are writing to inform you that we have still not received your tax payment of $5,000. It is imperative that you contact us.

Letter 2: We are writing to inform you that we have still not received your tax payment of $5,000. By now, 9 out of 10 people in your town have paid their taxes. It is imperative that you contact us.


Via The Learning Factor
rodrick rajive lal's insight:

Experimenting with language, and simply not sticking to phrases and expressions, just because they have been used for ages, apparently just don't make them effective! Sometimes, official communication is so formal and brief, that the meaning is lost! This is indeed one article that highlights the need to review accepted norms of language for efficacy! The high sounding, "you are hereby warned that" , or "through the columns of your esteemed newspaper" seem too cliched to be effective, and at times the first one meant to intimadate the receipient might in fact add to the confusion!

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The Learning Factor's curator insight, February 4, 2016 5:13 PM

Changing how you phrase things can pay off.

Rescooped by rodrick rajive lal from Business Brainpower with the Human Touch
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Why the best leaders have conviction

Why the best leaders have conviction | Writing about Life in the digital age | Scoop.it

Conviction in a leader is an incredibly valuable yet increasingly rare trait. It’s in short supply because our brains are wired to overreact to uncertainty with fear. As uncertainty increases, the brain shifts control over to the limbic system, the place where emotions, such as anxiety and panic, are generated.

 

They’re relentlessly positive. Leaders with conviction see a brighter future with crystal clarity, and they have the energy and enthusiasm to ensure that everyone else can see it too. Their belief in the good is contagious. While this might look natural, leaders with conviction know how to turn on the positivity when the going gets tough. Positive thoughts quiet fear and irrational thinking by focusing the brain’s attention on something that is completely stress free. When things are going well and your mood is good, this is relatively easy; when you’re stressing over a tough decision and your mind is flooded with negative thoughts, this can be a challenge. Leaders with conviction hone this skill.


Via The Learning Factor
rodrick rajive lal's insight:

The best leaders have conviction! The statement is an indication of what the article is about. The ability to remain cool and unperturbed even in the face of opposition and difficulties is a tough skill to inculcate. In any case, I guess, only a few can maintain there cool in difficult conditions. In many ways leaders have to be consummate actors, they don't let their emotions show on their faces! But then it is not just about faces, it is about body language too.It is about maintaining a confident body language that makes leaders be what they are, confident, full of conviction, and the impression of having all the answers to difficult questions even if they don't!

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The Learning Factor's curator insight, December 8, 2015 8:59 PM

Conviction in a leader is an incredibly valuable yet increasingly rare trait, writes Travis Bradberry.

Manos Makridakis's curator insight, December 10, 2015 6:28 AM

It is not only about faces.. It is about body language too.. It is about maintaining a confident body language that makes leaders be what they are..