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Rescooped by rodrick rajive lal from Business Brainpower with the Human Touch
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You're Probably Not Brainstorming Long Enough

You're Probably Not Brainstorming Long Enough | Writing about Life in the digital age | Scoop.it
There are lots of problems with brainstorms, but the main one is they don’t go on for long enough. They usually stop when people have run out of ideas and you get those embarrassing silences. But those embarrassing silences are when your unconscious starts engaging on the problem and is a vital part to coming up with great ideas.

The way brainstorms are practiced in most companies today is still almost exactly the same way that was recommended by their inventor, advertising executive Alex Osborn, over 60 years ago. Business and our understanding of how the brain works have both moved on so much in that time, and yet we’re still hanging onto this old technique for so many of our idea-gathering sessions.

 

Here’s how to rethink your brainstorm so it goes for longer than you're used to, but proves much more productive once it’s over.


Via The Learning Factor
rodrick rajive lal's insight:
One of the favourite tools of Pedagogy is Brainstorming. Brainstorming can be a very effective tool for understanding abstruse concepts and when conducted with tact and prior planning it can lead to the desired learning outcomes. A teacher's supervision will also ensure the efficacy of a Brainstorming session. In many cases, the danger of a brainstorming session could be digression, fisticuffs between over enthusiastic participants, and of course the hijacking of the whole session by motormouths. It would be pertinent for the pedagogist to keep in reserve extra questions and pointers to use during times when the session on the verge of digressing from the expected path!
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The Learning Factor's curator insight, September 25, 2016 6:49 PM

That point where everyone runs out of ideas and gets stuck is when the really creative ideas start to happen, says one expert.

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How Do I Get People To Speak Up In Brainstorming Meetings?

How Do I Get People To Speak Up In Brainstorming Meetings? | Writing about Life in the digital age | Scoop.it

We've all been in that brainstorming meeting: the one where you could hear a pin drop, and the white board of "great ideas" remains blank. It's awkward for participants and downright excruciating for the person leading the meeting.

 

Psychologist Art Markman helps us figure out how to get people talking.

 

Dear Tired.

 

I sympathize. Nothing is more frustrating than wanting to get your group to generate great ideas and ending up with a room full of people staring at their shoes.


Via The Learning Factor
rodrick rajive lal's insight:

It is certainly difficult to get people to open up right at the beginning in a brainstorming meeting. It is alas human nature that determines whether a person opens up in the beginning or almost at the end! The greatest challenge is for the leader to make others open up. Some of the leaders I know start with a warm up session with simple physical exercises, games, and yogic exercises! These help loosen the ropes of inhibition that prevent people from speaking out. But the to say that these strategies are enough would be wrong! It takes skill, expertise and experience in the leader to organise a meaningful brainstorming session.

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