5 Signs Apple’s Era Of Dominance Is Over | Writing about Life in the digital age | Scoop.it

...Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these announcements and coveting their invitations to attend the media briefings in person as if they were non-transferable invitations to a royal wedding. Yet today’s Apple announcements are the latest example that this passion for the brand is slowing eroding – and along with it may go their biggest strategic advantage as well.


Let me explain. Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The loyal Apple devotees rave about the new device, and bring new consumers to it despite the significantly higher price tag than competitors. This raving led to their market share growth, ability to charge a premium for less and penchant for dictating unfavorable terms to strongarm partners such as mobile carriers into desperate exclusive partnerships to sell their products.


The big announcement of the iPhone 6 and Apple Watch today signifies that this era may be over for five reasons...

Via Jeff Domansky