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Nike takes gamification to the next level with NikeFuel Missions

Nike takes gamification to the next level with NikeFuel Missions | Sports Business-Show me the Money. | Scoop.it

Since the FuelBand was released this time last year to great fanfare, Nike has been adding new features to keep consumers hooked.

 

New game NikeFuel Missions is powered by the user’s everyday movement and uses NikeFuel to track and monitor progress. Based on the difficulty level that the user chooses, they’re challenged to earn a specific amount of NikeFuel to move to the next level. Each mission and level is played against the clock and utilizes any device that collects NikeFuel, including the Nike+ FuelBand.

 

During each mission the user meets a Nike athlete — Calvin Johnson, Allyson Felix, Alex Morgan or Neymar Jr. — who provides advice and suggests innovative products to help the player battle the elements and get to the next mission.

 

After each mission, users can sync the Nike+ device to track their progress. If they haven’t reached their goal, they can replay the mission.

 

NikeFuel Missions is available to play now at www.nike.com/missions

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Super Bowl ads: imagining a programmatic Super Bowl

Super Bowl ads: imagining a programmatic Super Bowl | Sports Business-Show me the Money. | Scoop.it

GUEST:The next great agent of change in television advertising is programmatic. Whether it’s advertising or it’s football, being progressive is urgent. Those who refuse to change with the game are doomed for failure. San Francisco 49ers Hall of Fame wide receiver and Super Bowl winner Jerry Rice once said, “Today, I will do what others won t, so tomorrow I can accomplish what others can t.” From athletes on the front of Wheaties boxes and corporate logos overtaking soccer jerseys to multimillion dollar endorsement deals, advertising and sports have a long-standing tradition of partnerships. VB is studying the big marketing clouds … Share what you know, and we’ll share the data with you. The pinnacle of this duality is the Super Bowl, America’s most watched television event. As is the case in both the world of sports and advertising, technology is a major catalyst of change. The Big Game hasn’t been any different. In just the last years, the advent of social media and


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Dynamic Ticket Pricing Gaining Traction for Sports: Video

May 25 (Bloomberg) -- Bloomberg's Michele Steele reports on SeatGeek, an Internet-based dynamic ticket pricing system that forecasts the price of sports and ...

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Tiger, Nike, Winning, Social Media and Reputation

Tiger, Nike, Winning, Social Media and Reputation | Sports Business-Show me the Money. | Scoop.it

"Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athletes..."


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UK Government plans to bring Wi-Fi to street lamps and CCTV cameras

UK Government plans to bring Wi-Fi to street lamps and CCTV cameras | Sports Business-Show me the Money. | Scoop.it

The Department for Culture, Media and Sport (DCMS) has outlined its upcoming plans for the Urban Broadband Fund, bringing new Wi-Fi hotspots to UK cities. 

A CCTV camera or street lamp could become a new Wi-Fi hotspot as part of the £150 million DCMS Urban Broadband Fund plan, which will introduce hotspots to so-called “street furniture”.

As part of the Super-Connected Cities programme, the DCMS Urban Broadband Fund is earmarked for creating UK cities that offer 80Mbps or faster internet connections. 

The DCMS policy paper outlines the cities where officials should invest in setting up these public Wi-Fi hotspots on street furniture, which could include CCTV camera, lampposts, traffic lights or even benches. 

This Wireless Concession Contract plan would allow Internet Service Providers (ISPs) to install Wi-Fi hotspots on these street items, which would in turn let them collect “fees and revenues”.


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What We All Pay for Sports | POTs and PANs

What We All Pay for Sports | POTs and PANs | Sports Business-Show me the Money. | Scoop.it

I read an article this week in the LA Times that talked about how sports have jacked up the cost of cable TV everywhere. They cited the fact that the Pac-12 Network alone is going to get over a billion dollars per year in revenue, all gathered from people’s monthly cable rates.

 

There is no question that pro and college sports are driven by television revenues. Everywhere you look the numbers are huge. For example, the NFL gets over $4 billion per year in television rights. That’s $1 billion from ESPN, $1 billion from DirecTV, over $700 million from Fox, and over $600 million each from NBC and CBS. To put that in perspective, there are 100 million cable households in the country and that works out to each one of them paying $3.33 per month to get the NFL.

 

Now I will grant that the NFL is the most popular sport in the country and perhaps most households would not be upset by that number. But it’s only the beginning. There are also lucrative deals with television for college football and basketball and for major league sports like baseball, basketball and hockey. Additionally the cable bundles that people buy force them to buy more sports programming for other sports like golf, tennis, horseracing and even bass fishing.

 

When you add this all up the average consumer in a major metropolitan market that has all of the pro teams is probably paying around $15 per month to get all of this sports programming. That’s $180 per year. In more rural markets where there are not direct channels for baseball and basketball the bill is probably closer to $11 per month or $130 dollars per year. This is a heck of a deal for sports fans. Let’s face it, paying $180 to get a huge array of the sports is a great deal when you figure it would cost that much for two people to go to one pro football game.

 

But the problem is that not everybody is a sports fan. It’s been estimated through polls that maybe 40% of households are serious sports fans. If you do the math and if only the 40% of households that really want sports had to foot the bill that works out to $37.50 per month, or $450 per year, and that monthly number is climbing a few dollars every year. That’s where the rubber hits the road, because polls also say that a majority of those households would not pay that bill on an unbundled basis if they were asked to pay their fair share.

 

What nobody wants to talk about is that the wheels are slowly starting to come off the cable industry. A recent nationwide poll said that 21% of households were thinking of dropping their cable TV subscription. They won’t all do that, of course, but it is a very bad sign for the industry when that many people say they are thinking about it. We can certainly expect millions of households per year to ditch cable. The average cable bill nationwide is now over $90 per month and many households are deciding that they just can’t afford it.

 

Click headline to read more--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Erica Guider's curator insight, October 14, 2014 11:31 PM

Sport broadcasting on television is becoming smaller as the prices to watch the sports on television are becoming larger. More households are starting to not watch sports on television because they cant afford the channels, but the cost of having a certain network for a year is equivalent to the price of two tickets to a single sports game. I found it interesting that only 40% of households are considered serious sports fans and those numbers are becoming to dwindle. I selected this article because I thought it was interesting that it wasn’t necessarily about sports itself, but how sports are affecting television broadcasting in a negative way. This information will help me in the sport management industry because knowing that sport broadcasting on television is becoming less popular, I would have to learn about the other options for sport broadcasting and what the fans are into most right now and what will be getting bigger and more popular in the future.  

Reginald Quince's curator insight, November 1, 2015 10:54 AM

Wow, that is all I can say about this!

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NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships

NBA Teams Increasingly Leverage Digital to Sell Brand Sponsorships | Sports Business-Show me the Money. | Scoop.it

The Houston Rockets and ZTE are unveiling an exclusive deal where the China-based telecom equipment brand will appear via digital ads, social media, email, TV, in-game activations and out-of-home billboards with the basketball franchise, which tips off its preseason schedule tonight.

 

While sports sponsorships are old hat, their increasingly digital nature—where teams leverage everything from their Facebook pages to their players' Twitter accounts—is an emerging trend.

 

To sweeten the pot for ZTE, the Rockets are employing their young star, Chandler Parsons, who will post on his social media pages for the brand while making several public appearances. The team's Facebook and Twitter account will also push the brand throughout the 2013/2014 NBA season.

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Global Sports Medicine Devices Market Size, Growth, Trends & Forecast Report 2015: Radiant Insights,

About Sports Medicine Devices Sports medicine devices are specialized devices that are created by the unification of fitness and medicine fields to prevent sports injuries and promote rehabilitation. Sports medicine devices can be classified into surgical devices and therapeutic devices. Surgical devices comprise joint implants and arthroscopy devices, which help in reconstruction. Therapeutic devices include support and recovery devices such as braces and supports, monitoring devices, and other ...

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