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Anne Cohen: SEO Basics 2016

Anne Cohen: SEO Basics 2016 | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

#prediction #SEO2016 - как в анекдоте про ковбоев: "... и тогда я скажу: старина Билл, ты ничуть не изменился..."

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How To Measure Your Digital Marketing Efforts [Infographic]

How To Measure Your Digital Marketing Efforts [Infographic] | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working? Turns out that’s a question countless agencies and start-ups are as…
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How To Measure Your #Digital#Marketing Efforts [Infographic]

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Русский в борьбе за трафик в США — Основатель Trends Brands Анастасия Сартан об основной проблеме российских стартапов в Америке

Русский в борьбе за трафик в США — Основатель Trends Brands Анастасия Сартан об основной проблеме российских стартапов в Америке | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Основатель интернет-магазина Trends Brands Анастасия Сартан написала для vc.ru колонку о том, как российские стартапы пытаются решить проблему привлечения пользователей в США — стране, стартап-рынок которой уже перенасыщен различными проектами.Анастасия собрала мнения российских предпринимателей, по...
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Российские предприниматели привыкли, что каждая новая вещь на родине заметна и получает много внимания при небольших усилиях. Потому что этих новых вещей не так много. И, кажется, что только по прошествии какого-то времени работы в Америке они перестраиваются с мыслей: «Ок, я сейчас решу эту проблему пользователей, а потом привлеку трафик» на «я должен решить эту проблему пользователей так, чтобы они сами почувствовали желание ко мне прийти».

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Life Hacks: Ignite Your Social Heartbeat - Social Business Insights Blog

Life Hacks: Ignite Your Social Heartbeat - Social Business Insights Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Another Super Bowl for the books. The Pats took home the championship and the world seems to care a little less about deflated balls. Moving on…February is the month that most of us celebrate love and making connections—it’s the perfect time to focus on inflating your social strategy.



Social is not
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Life Hacks: Ignite Your Social Heartbeat by Rebecca Wissinger  February 3, 2015

Whether you’re aiming to grow social for your business or personal, this month’s edition of the IBM Social Business LifeHacks series will Ignite your social heartbeat. 

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The best content marketing tools for the measuring phase (6/6) | Scoop.it Blog

The best content marketing tools for the measuring phase (6/6) | Scoop.it Blog | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Content marketing is 63% less expensive than traditional advertising. Here are the best content marketing tools for the measuring phase, 6th and last phase of the content marketing cycle.
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The best content marketing tools for the measuring phase (6/6)
Posted on October 21, 
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Facebook Ads; Examining the Main Elements | MAC5.ca

Facebook Ads; Examining the Main Elements | MAC5.ca | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!
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Facebook for Business is now a Pay to Play model and as a result, for many the only way to acquire new fans is to advertise. This lengthy post is what happens when we get two highly talented MAC5 marketers together on a project, we hope you found some value here and most of all enjoyed the read!

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Ensure High Contrast for Text Over Images

Ensure High Contrast for Text Over Images | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
If you place text over a background image, make sure it’s readable by providing adequate contrast.
Alexander Abramov's insight:

Ask Jakob Nielsen
#Nielsen Norman Group:  Ensure High Contrast for Text Over Images #webdesign 

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#OKGoogle, как мне готовить?

#OKGoogle, как мне готовить? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Срамота!
#Google опустили себя до рекламы в еда-шоу Юлии Высоцкой

 

Юлия Высмоцкая сегодня (18.10.15) рассказала всем домохозяйкам, зачем им гуггле нужен на кухне: #OKGoogle, как мне готовить?

 

Видать, после штрафа ФАС дела у гугле пошли совсем плохо.

Никогда не питал уважения к гугле на просторах рунета.
#Яндекс в рунете не заменим гуглами.

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Как планировать рекламные кампании грамотно. Шаблон Плана Измерений

Как планировать рекламные кампании грамотно. Шаблон Плана Измерений | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
План Измерений позволяет системно организовать процесс подготовки рекламной кампании, а также служит основой для формирования маркетинговых задач
Alexander Abramov's insight:

Текущие и плановые показатели фиксируются в Плане Измерений - шаблон этого файла доступен по ссылке в статье

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10 Cute Animal Logos Created With Clever Use Of Negative Space

10 Cute Animal Logos Created With Clever Use Of Negative Space | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Using negative space with subtle perfection, NY designer George Bokhua has created an adorably clever collection of animal logos. Most of these would make great tattoo designs as well. If you’re a design freak and an animal lover, this will make your day. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Our favourite is […]
Alexander Abramov's insight:

Минимум изобразительных средств - и достойный выразительный результат. Класс! 

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3 Reasons Why Decreasing Churn is More Important Than Getting New Users

3 Reasons Why Decreasing Churn is More Important Than Getting New Users | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
It’s more important to get 10 paying customers at a 99% monthly retention rate (1% churn) than it is to get 100 customers at a 95% monthly retention rate. (5% churn)
Alexander Abramov's insight:

It’s more important to get 10 paying customers at a 99% monthly retention rate (1% churn) than it is to get 100 customers at a 95% monthly retention rate. (5% churn)

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11 Unbreakable Laws Of Social Media Marketing

11 Unbreakable Laws Of Social Media Marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Here we look at the 11 unbreakable laws of social media. They are unbreakable because if you break them, well, some bad things may happen to your brand...
Alexander Abramov's insight:

You need direction. You need some rules.

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Is Your Social Account Photo Perfect? Check it out. [Infographic] - Social Media Ant

Is Your Social Account Photo Perfect? Check it out. [Infographic] - Social Media Ant | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Make your Twitter photo more authentic, boost your Linkedin profile with influential confident photo. Or maybe, your social account photo is already perfect? Check it out.
Alexander Abramov's insight:

Check out this Infographic from PhotoFeeler, and find out how to create perfect for your Social Account.
Or maybe, your social account photo is already perfect? Check it out.
http://www.socialmediaant.com/is-your-social-account-photo-perfect-check-it-out-infogprahic/

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7 Tools for Building an Infographic in an Afternoon (Design Skills or Not)

7 Tools for Building an Infographic in an Afternoon (Design Skills or Not) | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
A quick overview of the best (free) infographic makers and how to quickly build a beautiful infographic - design skills or not.
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The 7 Best Infographic Makers for Building an Infographic From Scratch (Design Skills or Not)
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The Ultimate Online Tools List - The Social Ms

The Ultimate Online Tools List - The Social Ms | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
The regularly updated list of online tools we love and recommend. Includes social media, hosting, writing and others.
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The Ultimate Online Tools List
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B2B Demand Generation

B2B Demand Generation | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Accelerate growth with our Marketing Optimization Engine Program. We develop the right inbound and outbound strategies to address your demand gen needs
Alexander Abramov's insight:

The Lotus Growth Approach to Demand Generation

B2B Demand Generation

 
 
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Category: Build Youtube Like Video Sharing Site

Category: Build Youtube Like Video Sharing Site | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Though the world’s favorite in video sharing sites, YouTube, is one of the richest source of video   collections in the world, some YouTube-like websites, or “YouTube clone scripts” as they...
Alexander Abramov's insight:

Build Youtube Like Video Sharing Site - Kernel Video Sharing is a moderately priced Youtube clone script KVS-video-tube-optimizer

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False Assumptions and Wrong Metrics Kill Your Marketing Success

False Assumptions and Wrong Metrics Kill Your Marketing Success | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
In marketing we all make many assumptions. Marketing success can only come if we question our assumptions and use the right metrics to measure success.
Alexander Abramov's insight:
For Marketing Success: Test your assumptions and get your metrics right
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Which UX Deliverables Are Most Commonly Created and Shared?

Which UX Deliverables Are Most Commonly Created and Shared? | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Static wireframes are the most popular UX deliverable, but 11 different deliverable formats were used by at least half the professionals we surveyed.
Alexander Abramov's insight:

Traditionally, in the context of #userexperience, a deliverable is a document that serves as a record of work that has occurred. The deliverables for a project are the tangible record of the work that occurred, whether that work was research or design. Some of the classic deliverables that come out of UX work are usability-test reports, wireframes and prototypes, site maps, personas, and flowcharts.

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Exceeding the Customer's Expectations

Exceeding the Customer's Expectations | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
In a recent article for Entrepreneur, Pratik Dholakiya (@DholakiyaPratik) discusses the technique that customers use to shop. What really distinguishes one product from another? What makes the “I want this” alarm go off in their head?
Alexander Abramov's insight:

Exceeding the Customer's Expectations - What makes the “I want this” alarm go off in their head?

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40 рассылок по SEO и интернет-маркетингу, на которые обязательно стоит подписаться

40 рассылок по SEO и интернет-маркетингу, на которые обязательно стоит подписаться | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Ищете полезные Email-подписки по интернет-маркетингу и SEO? У нас целый список рассылок.
Alexander Abramov's insight:

Очень уважаю и рекомендую http://blog.red-website-design.co.uk/
и https://ideagirlmedia.com/

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Mohiomap - #visualcontent visualize & organize with Mohiomap

Mohiomap - #visualcontent visualize & organize with Mohiomap | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Mohiomap - Mohiomap
#visualcontent visualize & organize with Mohiomap 

Evernote Google Disk 

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Факторы ранжирования #YouTube | Студия Ptarh — Если ты хочешь что-то сделать, знай - всегда найдутся люди готовые тебе помочь. © Ptarh

Факторы ранжирования #YouTube | Студия Ptarh — Если ты хочешь что-то сделать, знай - всегда найдутся люди готовые тебе помочь. © Ptarh | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Важные факторы для продвижения видео в YouTube. Хотим поделиться с вами очень полезной информацией по оптимизации и продвижению видео на YouTube. Очень грамотно собраны все моменты воедино для вывода видео в топ и продвижения. Возникнут вопросы о методах использования — ...
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How to Develop Strategy In B2B Content Marketing

How to Develop Strategy In B2B Content Marketing | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
If you’re judging by the title, this could be one heck of a scary article to read. Scary, long, and way too complicated. You don’t have time for this, do you?
Alexander Abramov's insight:

I’ve decided to simplify the first stage of strategy into three really simple questions.

Who are you?Who are you reaching?What are you trying to accomplish?

From these questions, you’ll be able to develop a strategy that will get results.

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Перспективность SEO, взгляд в будущее — На Доске — выпуск № 150 | SeoProfy.ua

Перспективность SEO, взгляд в будущее — На Доске — выпуск № 150 | SeoProfy.ua | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Alexander Abramov's insight:

Про эволюцию SEO компании, а так же оптимизаторов и к чему все в итоге приходит. 

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