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Scooped by Alexander Abramov
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Самые успешные отрасли для email маркетинга - MarketPro

Самые успешные отрасли для email маркетинга - MarketPro | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Наши клиенты из разных отраслей ежемесячно отправляют сотни писем. Мы проанализировали их рассылки и рассчитали средние показатели открытий и кликабельности
Alexander Abramov's insight:

Согласен с автором, Сергеем Гордиенко: совершенству нет предела. И не должно быть самоуспокоенности в работе.
И ещё, то ли уточнение, то ли вопрос...
Да, расчёт сделан по отраслям.  Можете ли Вы, Сергей, пояснить, в какой степени это "заслуга" отрасли, а в какой - результат более плодотворного или менее плодотворного труда авторов рассылок?

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Scooped by Alexander Abramov
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The Road to Ultramodern Marketing - Cutting-Edge.co

The Road to Ultramodern Marketing - Cutting-Edge.co | World of #SEO, #SMM, #ContentMarketing, #DigitalMarketing | Scoop.it
Technology. Integration. Intelligence. In the world of marketing, you’ll find that not all marketers are created equally. Different focuses, different styles, different approaches. The point has been reached where, to say “I’m a marketer” is about as broadly-defined as saying “I’m a business person.” Likewise, the evolutionary stage of marketing that’s utilized varies greatly — and the difference comes down to technology and intelligence. Tech and consumer intelligence is what could — when applied to the equation— transform traditional marketing to modern marketing and eventually to ultramodern marketing. There are many criteria that separate these these stages, but generally defined… Traditional Marketing, I consider to be your pre-email, pre-internet, broad form of generating inbound demand — usually focused more on brand strategy. It normally involves executing general messaging to wide and targeted audience then hoping for a returned action. Channels normally include print ad, commercial, direct mail, telemarketing. Modern Marketing involves more technology along with traditional efforts, and utilizes digital marketing communication channels that enables executing specifically-tailored messaging to targeted audiences and tracking basic, meta results. Instead of throwing a small ball into a large crowd and hoping someone catches it like in traditional marketing, it’s like throwing a larger ball in to a smaller crowd of people that you feel are more likely to catch [...]
   
Alexander Abramov's insight:

Success = Traditional #Marketing +Modern #Marketing +Ultramodern #Marketing! said Cutting-Edge.co That;s true for me

   
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