7 Reasons Marketing Automation Is a Revenue-Generating Machine - Pardot | World Of Marketing | Scoop.it



Let’s take a look at a few ways that you can use marketing automation to start increasing your ROI:


Improved Targeting: Using the segmentation capabilities of a marketing automation system, you can target your messages based on interest, stage of the sales cycle, location, and more.Prospect Tracking: With detailed prospect tracking and analytics, where your prospects are in the sales cycle is never a mystery. Knowing what prospects are engaging with, as well as what they’re not engaging with, can tell you what they’re interested in and what their pain points are.Lead Capture: Marketing automation gives you the ability to place forms and landing pages on your site, which will help you collect prospect information that can be passed on to your sales team for follow-up.Lead Nurturing: Using lead nurturing, these cold leads can be placed on nurturing tracks that will “drip” marketing content to them over time, keeping your company top of mind and reinforcing the need for your product or service.Closed-loop Reporting: Closed-loop reporting allows you to tie revenue back to campaigns, connecting marketing spend with the revenue generated and providing insight into campaign influence.Better Metrics: With marketing automation, the focus shifts away from vanity metrics like shares, click-through rates, and cost per click, and instead sheds some light on more powerful statistics like cost per lead, cost per opportunity, and the number of leads and opportunities in the sales pipeline.Lifecycle Reporting: The Lifecycle Report, which combines all of your marketing and sales reports into one dashboard, can help diagnose the health of your sales funnel and show where prospects are in the sales cycle — including areas where prospects are stalling and areas where they are moving at an optimum pace.


Via CYDigital