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Tips on Using Excel for SEO and Link Building

Tips on Using Excel for SEO and Link Building | Wordpress | Web-building | Scoop.it
There's some amazing SEO tools around but nothing can do everything and sometimes Excel can be very useful as it gives you so much freedom to manipulate your data.

Via Jacob Jarnvall
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How Pandas & Penguins Change Your Link Building Strategy

How Pandas & Penguins Change Your Link Building Strategy | Wordpress | Web-building | Scoop.it
Who would have thought that two seemingly innocent zoo animals could cause such an uproar in the SEO industry? You’re probably tired of hearing about Panda and Penguin. I don’t blame you.

Via Joy Bhattacharya
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Link Building: A intact componant of SEO

Link Building: A intact componant of SEO | Wordpress | Web-building | Scoop.it
Hello everyone, Here i want to discuss some thing on link building strategies.

Via Joy Bhattacharya
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Social Media Shares is the new Link Building Strategy

Social Media Shares is the new Link Building Strategy | Wordpress | Web-building | Scoop.it

The partnership of SEO and Social media is not a new concept for website owners and optimizers.

 

Almost every brand that markets online has jumped on the bandwagon of building a presence in social media because of its potential in catching attention.

 

However, it does not imply that holding a dominant place in social networking sites is much easier to achieving a top ranking position in the SERPs (Search Engine Results Page).

 

In fact, with all the brands in Facebook, Twitter or Google Plus, it’s getting more difficult to stand out and impress the target market.


Via Antonino Militello
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Link Building with Social Media Outposts [INFOGRAPHIC]

Link Building with Social Media Outposts [INFOGRAPHIC] | Wordpress | Web-building | Scoop.it

In part, link building is very important for internet marketing efforts because search engines are finding superior ways to determine the quality of each link.

 

It’s important for businesses who leverage search to maintain their quality links, and the following infographics give you a few tips.


Via Jonha Richman
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35 Link Building Tips from Paddy Moogan at Mozcon | SEO.com

35 Link Building Tips from Paddy Moogan at Mozcon | SEO.com | Wordpress | Web-building | Scoop.it
In a recap from Mozcon, here are 35 Link Building Tips from Paddy Moogan...

Via Joy Bhattacharya
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The rise of social media link building

The rise of social media link building | Wordpress | Web-building | Scoop.it
Social media is responsible for many interesting cultural changes, most notably the way in which people now interact with each other.

Via Dr. Susan Bainbridge
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The Inbound Marketer’s Link Building SEO Glossary | Business 2 Community

The Inbound Marketer’s Link Building SEO Glossary | Business 2 Community | Wordpress | Web-building | Scoop.it
We recently received inquiries on some of the terminology in the 15 Effective Link Building Techniques for SEO blog post.

Via Charles Tiayon
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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World | ProBlogger

Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World | ProBlogger | Wordpress | Web-building | Scoop.it

Excerpted from article:

"So you might be asking what more can be written about link building for bloggers? There are tons of great link-building strategies that can be utilized to increase e backlinks.

 

Google released the Panda update that took rankings away from websites with low-quality content and sites with more advertising than content.

Penguin, announced in April 2012, decreased search visibility of websites that participated in black-hat SEO, keyword stuffing, cloaking, link schemes, duplicate content, and other activities that violated Google Webmaster Guidelines.

 

Now that you know some things to avoid, here are some things you can actually do to build links to your blog.

 

1. Submit your blog to blog directories:

One advantage blogs have over other websites is the ability to submit to tons of various blog and RSS aggregators. There is a huge compilation of blog and RSS directories listed at TopRank.

 

2. Complete your social network and forum profiles:

If you participate on any social media network, social bookmarking site, community, or forum, you will want to make sure that you have a link to your blog on that website in your profile.

 

3. Become a guest author:

How do you find blogs to submit guest posts to? There are a few good ways.

>> Search Google using queries with the keyword of your niche plus “submit guest post,” “guest post guidelines,” “guest author guidelines,” “guest post by,” and so on.

>> Check out lists like the "202+ High Quality Internet Marketing PR3 – PR8 Blogs That Accept Guest Posts".
>> Join communities like My Blog Guest.
>> Use Google Authorship.

 

4. Contribute unique content to quality article networks:

When I say unique content, I mean content that hasn’t been “spun” or published elsewhere. And when I say quality article networks, I mean ones that:
>> have some sort of moderation: they shouldn’t just let anyone post anything they want;
>> fit your niche, like Self Growth for the self-improvement and personal development niche; 
>> have a built-in community that actually wants to read articles, like HubPages and Squidoo;
>> feature authors on their homepage, newsletters, etc.;
>> don’t have too many ads on article content or the site as a whole;

 

5. Get your content on weekly roundups:

Your goal, if you want to be included in these roundups, is to get on the radar of the people who create them.

 

6. Comment on blogs:

Blog commenting is powerful for a variety of reasons beyond just link building. Again, this is not to be abused for anchor text links and generic comments, but if you leave valuable engagement, you will likely get the attention of the blog owner and authors of the blog plus other members of the blog’s commenting community. This will inevitably drive traffic back to your website.

 

7. Use your blog’s design:

If you have a unique design, there are galleries that exist purely to showcase blog designs. If you use WordPress, there are galleries that are all for WordPress designs.

 

***Link-building tools:

- Spreadsheets...
- Webmaster Tools...
- Open Site Explorer...
- Authority Labs...
- Google Alerts..."

 

Each element is analyzed with more information, examples and external links. It's very useful guide. Read full article here:
http://www.problogger.net/archives/2012/08/16/link-building-tips-and-tools-for-bloggers-in-a-post-panda-and-penguin-world/


Via Giuseppe Mauriello
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Future of Link building 2012 and Ahead

Future of Link building 2012 and Ahead | Wordpress | Web-building | Scoop.it

With the latest updates like Panda and Penguin, the link building strategies adopted by most search engine optimizers needs to be changed.

 

The techniques of link buildinghave more or less remained the same for the past several years but now the game has changed.Getting natural backlinks is what has become more necessary than before. Almost every business must devise a strategy for user engagement and link building through user engagement.

 

The rules are not hard bind, these would get changed for every website according to their niche. Let’s see what approach we must follow as search engine optimizers to build quality links for our client’s websites.

 

Content Has Become King Of Kings

Now, the position of content has become more important than before. Previously little content with ads and syndication worked but after the Panda update, low quality content has no place in Google. Hence, quality and user friendly content is required to attract people.

Hence, your first strategy should be to create content on your site as per the needs of your targeted audience. Before you start the process of link building, this is the most required part of your campaign.

Sites that cannot have content like ecommerce product sites might use user comments, reviews, product description, testimonials as their main content.

 

Great Article Read More


Via Brian Yanish - MarketingHits.com
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6 Link Building Strategy Tips After Penguin | ArtDriver

6 Link Building Strategy Tips After Penguin | ArtDriver | Wordpress | Web-building | Scoop.it

Art Driver web development and SEO company Logo. Where art meets technology, and our ... This fight against black hat SEO left countless websites from around the world to experience major drops in traffic from their previously high rankings.

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QR Code Generation for Each of your Mobile Website Pages | iFlyMobi

QR Code Generation for Each of your Mobile Website Pages | iFlyMobi | Wordpress | Web-building | Scoop.it

Make it easy for your mobile audience to access relevant content!

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The Ultimate Startup Website Checklist

The Ultimate Startup Website Checklist | Wordpress | Web-building | Scoop.it

This post is recap on some of the highlights from a how-to created by MercuryGrove. I feature some of the most impressive startup strategies we encounter at StartupPlays and share them free, here at business2community.com. Enjoy.


If you would prefer this checklist in it’s interactive form you can get it FREE here.


Whether a seasoned developer, designer, or startup entrepreneur, you need a website that reflects your ability and ambition. You may have a website driving 50K plus visitors/month, or a newly launched beta landing page, however in my experience it’s impossible to remember all the tiny details when launching a site.


We’ve put together the ultimate website checklist that is the most comprehensive list of “must-haves” when building, launching, or managing a website.

 

 

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What You Need to Know About Link Building

What You Need to Know About Link Building http://t.co/qf6NPfhR...

Via Joy Bhattacharya
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Link Building Recommendations from Google [TIPS] | Omar Kattan - New Age AdMan

Link Building Recommendations from Google [TIPS] | Omar Kattan - New Age AdMan | Wordpress | Web-building | Scoop.it

Penguin and Panda disrupted the SEO industry and ruffled a few feathers.

 

Google’s primary aim from these updates: to discourage link buying and manipulative techniques aimed at gaming their algorithm.

 

If you’re a regular follower of Matt Cutts’ videos on YouTube, you would’ve picked up on a few hints and link building tips that work.

 

Matt’s also been very clear about which link building pratices you should avoid.

 

Here are my favourite Matt Cutts Videos on link building including recommendations and techniques that work...


Via Omar Kattan, Neil Ferree, Gerrit Bes
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Why Link Building Strategies Fail

Why Link Building Strategies Fail | Wordpress | Web-building | Scoop.it
Not all link building strategies are created equal. Learn from my mistakes and avoid these common reasons link building strategies fail.

Via Joy Bhattacharya
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Smart Link Building With Twitter Followers

Smart Link Building With Twitter Followers | Wordpress | Web-building | Scoop.it
Stop! Is your link outreach targeting total strangers? Start with your Twitter followers instead, but do it the smart way.

Via Joy Bhattacharya
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Social Media Links – How SEO and Social Work Together for Link Building

Social Media Links – How SEO and Social Work Together for Link Building | Wordpress | Web-building | Scoop.it

Social linking most often means using social media channels to promote content that inspires social shares with links.

 

A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links.

 

Social shares with links = Social Links.

 

Here are 6 questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition: http://www.toprankblog.com/2012/07/social-media-links/

 

 


Via Antonino Militello
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Antonino Militello's comment, July 12, 2012 6:14 AM
Ciao Robin, scusami ma ho fatto un errore sul link finale... Dovresti cancellare questa parte dell'url : How do you define “social linking”?"
Robin Good's comment, July 12, 2012 8:37 AM
Se mi dai il link giusto lo correggo subito.
Robin Good's comment, July 12, 2012 8:40 AM
Corrected Antonino.
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Key Aspects In SEO Link Building Rules – A Background ...

You absolutely know the importance of getting the right kind of traffic to your business site. There are many ways to market your site and get traffic, but the best free technique happens to be search engine optimization.

Via Joy Bhattacharya
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3 Ways to Use Google's New Search by Image for Link Building

3 Ways to Use Google's New Search by Image for Link Building | Wordpress | Web-building | Scoop.it

Google recently launched a new feature called Search by Image. While experimenting with the feature, I identified three scenarios where search by image has a distinct advantage over traditional approaches for finding link opportunities.

 

1. Get Background on Industry Influencers and Linkerati

 

2. Identify Link Opportunities by Searching for Popular Guest Posters

 

3. Find Coverage That Didn't Result in a Link

 

Search by Image has a distinct advantage over other research tools because it can identify significant coverage of your client or company that doesn't already include a link.

 

Full Article Here: http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building


Via Antonino Militello
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Link Building for Local Search

Link Building for Local Search | Wordpress | Web-building | Scoop.it

Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person relationships, partnerships, and business opportunities.

 

Links from good local sites like your Chamber of Commerce aren't likely to get devalued and the sites don't tend to change hands every year or become totally spammed up (only to then get devalued or deindexed.)


Via Linda Buquet :: Catalyst eMarketing
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The Complete Guide to Link Building with Local Events

The Complete Guide to Link Building with Local Events | Wordpress | Web-building | Scoop.it
Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online.

Via Krishnendu Dutta, Chris @ RWS, wayneb77, Level343
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79 Link Building Resources For 2012

79 Link Building Resources For 2012 | Wordpress | Web-building | Scoop.it

Another year has passed since the 2011 edition of 79 Link Building Resources where Kristi Hines listed various blogs, their top link building posts, and some great link building tools to add to your toolkit.

Those blogs, to this day, are still great resources to visit when looking for posts on link building.

 

Since that post was published, a lot of things have changed in the link building world.

In this 2012 edition of link building resources, covered is  the big changes that have happened in the link building world as well as what works (and doesn’t) when it comes to link building strategy.

 

There you have it!

A Comprehensive Compilation of 79 Great Link Building Resources to chew on.

 

By Kristi Hines. http://bit.ly/R0GL19

Source. http://bit.ly/PRAt7V


Via maxOz
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How to Land More Clients With Persuasive Fees (Infographic)

How to Land More Clients With Persuasive Fees (Infographic) | Wordpress | Web-building | Scoop.it

When it comes to getting more sales and growing a business, most entrepreneurs ignore one of the most effective things they can improve: the offer itself. The right offer can not only close more sales, but result in more revenue on each sale.

 

When clients review pricing information, they’re thinking about whether your offer is worth the price you’re asking — making this is one of the best opportunities to give them something they can’t resist.

 

Research shows that the right presentation of fees can result in a dramatic increase in sales. To find the most effective ways that services and fees can be presented, we at Bidsketch researched over 25,000 proposals worth $270 million. We also looked to results from some of the most successful consultants around, and a famous study on the psychology of choice.

 

Here are a few of our key findings:

 

On average, only 34 percent of traditional estimates and proposals are accepted by clients Having fewer fees but keeping the price the same resulted in 36 percent more deals Giving just the right amount of options can increase revenue by 32 percent.
Via Brian Yanish - MarketingHits.com
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The BIGGEST Mistakes in Web Design - 'Net Features - Website Magazine

The BIGGEST Mistakes in Web Design - 'Net Features - Website Magazine | Wordpress | Web-building | Scoop.it
There are many factors to keep in mind when designing a website. Sometimes in the vast scope of Web projects, however, some simple design mistakes inadvertently occur and may have a detrimental effect on website success.

Via Bonnie Burns
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