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Google SEO Ranking Factors & Promotional Strategies for 2017 #Infographic

Google SEO Ranking Factors & Promotional Strategies for 2017 #Infographic | SEO | Scoop.it
Many of Google’s algorithm updates and changes in SEO ranking factors are telling signs of how sophisticated and advanced the search engine has become since its conception. Indeed, this could n…

Via Brian Yanish - MarketingHits.com
David Picard Roussel's insight:

[ SEO 2017 ] v.a. Un infographic sur les facteurs de positionnement en 2017. Quelques éléments intéressants pour se rappeler la base.

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Top 4 keywords every brand should monitor

Top 4 keywords every brand should monitor | SEO | Scoop.it
Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the marketers’ lives, becoming common practice in no time. And …
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Les 4 types de mots clés à fouiller pour une base SEO

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The Ultimate Local SEO Guide [Infographic]

The Ultimate Local SEO Guide [Infographic] | SEO | Scoop.it
For local SEO tips, see this infographic guide on how to optimize your website for local search—from Google My Business to schema markup, landing pages, ranking factors, customer reviews, and more.
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7 White Hat SEO Techniques to Double Traffic in 2017 

7 White Hat SEO Techniques to Double Traffic in 2017  | SEO | Scoop.it
As the Google Algorithm continues to get smarter with the use of machine learning and Artificial Intelligence, white hat SEO is now more important than ever. Learn which white hat techniques can have the greatest impact on your website and how you can double, triple, or even 10X your traffic in 2017.

Via Kamal Bennani
David Picard Roussel's insight:

[ À tous] Un bon rappel avec quelques changements ...texte en anglais. De là à dire que ça va doubler...il y a beaucoup d'autres facteurs!

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Rescooped by David Picard Roussel from The MarTech Digest
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How Fast is Fast Enough? Page Load Time & Your Bottom Line - SEMrush

How Fast is Fast Enough? Page Load Time & Your Bottom Line - SEMrush | SEO | Scoop.it
The standards many have been using for page load time come from a study conducted by Geoff Kenyon where he compares website speed against the rest of the web:

  • if your site loads in 5 seconds, it is faster than approximately 25% of the web
  • if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
  • if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
  • if your site loads in 0.8 seconds, it is faster than approximately 94% of the web

Via CYDigital
David Picard Roussel's insight:

[ Site web V.A. ] "Servez vos clients avec la vitesse dont ils ont besoin!" C'est trop facile de seulement viser la vitesse maximale. Vous perdez le focus sur l'application de vos ressources aux bonnes places.

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CYDigital's curator insight, November 27, 2016 7:35 PM

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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Google Pingouin 4.0 est sorti, voici les détails

Google Pingouin 4.0 est sorti, voici les détails | SEO | Scoop.it
Tout ce qu'il faut savoir sur l'algo Pingouin 4.0 sorti le 23/09/2016. Intégré dans l'algorithme Google et en temps réel, il surveille les backlinks artificiels.
David Picard Roussel's insight:

[ Aux intermédiaires SEO ] Penguin sera Live. 

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10 conseils pour optimiser son référencement naturel

10 conseils pour optimiser son référencement naturel | SEO | Scoop.it
Optimiser son référencement naturel est capital. Appliquez dès maintenant nos 10 conseils pour booster votre visibilité dans les moteurs de recherche.
David Picard Roussel's insight:

[ Aux novices du SEO ] Quelques étapes chronologiques à appliquer pour débuter l'application du SEO. Imprimez-le!

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Rescooped by David Picard Roussel from Freewares
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3 mauvaises pratiques de linking à éviter sur votre blog

3 mauvaises pratiques de linking à éviter sur votre blog | SEO | Scoop.it
Les échanges de liens vous semblent être une bonne idée pour faire connaître votre blog ? Découvrez 3 mauvaises pratiques qui peuvent vous pénaliser !

Via Freewares&Tutos
David Picard Roussel's insight:

[ Attentions aux offres de blogues ] 3 points lorsque vous écrivez, à ne pas "embarquer", car ces offres sont trompeuses. Articles gratuits, annuaires et plus!

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A 16-Step SEO Audit Process To Boost Your Google Rankings

A 16-Step SEO Audit Process To Boost Your Google Rankings | SEO | Scoop.it
Follow this 16-step SEO audit process to find common SEO issues on your site and boost your Google rankings.
David Picard Roussel's insight:

[ Aux débutants] Mise à part la formation que nous pouvons offrir, ces étapes si appliquées offrent une excellente base pour le seo de son site.

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Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday

Why It's a Bad Idea to Only Create Content for Your Specific Target Audience - Whiteboard Friday | SEO | Scoop.it
We need to think about a broader spectrum of content than "what our target audience wants." In today's Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.
David Picard Roussel's insight:

Diversifier vos contenus 


Être trop spécifique revient à travailler pour les algorithmes. Dans votre entreprise, vous devez être diversifié tout comme votre contenu et tout comme vos discussions. 


Puis votre SEO sera en santé ainsi que l'attrait pour vos leads en sera augmenté!


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Rescooped by David Picard Roussel from Content Creation, Curation, Management
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Guide - Local SEO explained the Star Wars way

Guide - Local SEO explained the Star Wars way | SEO | Scoop.it
Local SEO is a different from average SEO campaig, learn how your local business can get more online traffic. Ultimate Guide To Local SEO

Via Christino Martin, massimo facchinetti
David Picard Roussel's insight:

Local SEO wars... un bon rappel à la sauce Stars Wars

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Rescooped by David Picard Roussel from Marketing Strategy and Business
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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | SEO | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
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Sirius Digital Marketing's curator insight, April 30, 2014 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 2014 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 2014 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
Rescooped by David Picard Roussel from Time to Learn
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Material Design : Google offre des icônes sous licence libre

Material Design : Google offre des icônes sous licence libre | SEO | Scoop.it

Dans le cadre du développement de la prochaine version majeure d'Android, baptisée Lollipop, Google élabore un nouvel habillage graphique pour son système d'exploitation mobile.


Via Frédéric DEBAILLEUL
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Websites Can Now Track You Online Across Multiple Web Browsers

Websites Can Now Track You Online Across Multiple Web Browsers | SEO | Scoop.it
New Cross-Browsing Fingerprinting technique can now track online users across multiple web browsers
David Picard Roussel's insight:

[À tous] Le traçage multi-navigateur est techniquement fonctionnel. Est-ce que c'est bon d'après vous ou pas!?

Pour la recherche de prix sûrement pas! 

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When and How to Listen to Google's Public Statements About SEO - Whiteboard Friday

https://moz.com/blog/when-and-how-to-listen-to-googles-public-statements-about-seo-whiteboard-friday When Google says jump, it's hard not to jump. Often w
David Picard Roussel's insight:

When and How to Listen to Google's Public Statements About SEO - Whiteboard Friday

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Création de site seo-friendly : infographie

Création de site seo-friendly : infographie | SEO | Scoop.it
Méthode et conseils pour la création d'un site web optimisé seo dès sa création.
David Picard Roussel's insight:

[ Aux débutants - Rappel ] Un bel infographique sur comment faire votre seo de base dans vos communications marketing. Une recette à bien appliquer pour plus de résultats.

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How SEO Impacts Your Marketing

How SEO Impacts Your Marketing | SEO | Scoop.it
Inbound marketing is a multi-faceted form of lead generation, made up of elements including email, web pages, Calls To Action or CTAs, blogging, and social media. Search Engine Optimisation or SEO al…

Via massimo facchinetti
David Picard Roussel's insight:

Excellent article about SEO and a résumé of Inbound marketing

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AMP et SEO : 8 points importants à savoir - David Carle

AMP et SEO : 8 points importants à savoir - David Carle | SEO | Scoop.it
Le web mobile est constamment en évolution, et Google expérimente continuellement de nouvelles méthodes pour accélérer la vitesse de chargement des contenus, quel que soit…
David Picard Roussel's insight:

[ À tous ] Amp ou pas AMP ? Article qui résume bien où nous en sommes et quel devrait être votre réflexion.

On parle de priorités, de vitesse et de choix. 

 

Comme quoi il n'y a pas rien de parfait

 

Merci à David Carle pour la vulgarisation

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Google is Splitting its Search Index, Prioritizing Mobile over Desktop 

Google is Splitting its Search Index, Prioritizing Mobile over Desktop  | SEO | Scoop.it

Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months.


Via Kamal Bennani
David Picard Roussel's insight:

[À tous ] Google a séparé son index pour en créer un pour le mobile. Celui du "Desktop" sera deuxième en priorité. Mot : Pensez mobile!

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David Picard Roussel's curator insight, October 17, 2016 5:50 AM

[À tous ] Google a séparé son index pour en créer un pour le mobile. Celui du "Desktop" sera deuxième en priorité. Mot : Pensez mobile!

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Workplace by Facebook

Workplace by Facebook | SEO | Scoop.it
Workplace by Facebook | Collaborate and get more done.
David Picard Roussel's insight:

[ À celui qui a Facebook ] Nouveau produit qui va compétitionner Slack. Du moins, ils ont dans la mire l'acquisition de ce trafic. À suivre de près et si je comprends bien c'est pour un 3$ par mois seulement.

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Rescooped by David Picard Roussel from Content Creation, Curation, Management
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How to Build Backlinks Using Your Competitor's Broken Pages

How to Build Backlinks Using Your Competitor's Broken Pages | SEO | Scoop.it
With a little analysis and some thoughtful outreach, your brand could grab the opportunities your competition is neglecting.
Via Pedro Da Silva, massimo facchinetti
David Picard Roussel's insight:

[ Aux intermédiaires en SEO ]

 

En lisant l'article, j'ai trouvé de la source MOZ que l'application des liens brisés de vos compétiteurs peut-être une belle technique pour maximiser vos performances de contenus. 

 


Par contre, bien évaluer le temps requis fait une stratégie primaire pour vos leads et clients. Si vous n'avez pas de contenu de base et que ce contenu est trop poussé pour vos clients, éviter cette stratégie à priori et remettez là à plus tard!


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How Google Ruined Content Marketing

How Google Ruined Content Marketing | SEO | Scoop.it
Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from…
David Picard Roussel's insight:

Votre avis à vous ? Je crois que ça dépend du marché et du domaine?

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Rescooped by David Picard Roussel from SEO and Social Media Marketing
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Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Why Smart Social-Media Marketing Is Brilliant SEO Strategy | SEO | Scoop.it

'Content marketing, search engine optimization (SEO) and social media marketing can all be planned and executed separately. You could hypothetically pursue each one as an individual endeavor. 


However, it’s far more effective if you use these strategies in conjunction with one another, complementing and enhancing your efforts. 


Content amplifies your SEO campaign by attracting more links and optimizing for certain key phrases and social media feeds into your content campaign by amplifying its reach'.


But how exactly does Social Media play into SEO? Can your Social Media campaign improve your organic search rankings?


Read More: https://www.entrepreneur.com/article/280292


Via Antonino Militello
David Picard Roussel's insight:

La base du SEO social et du inbound mais toujours aussi d'actualité comme plan! #inbound #seo

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Alex's curator insight, August 16, 2016 6:57 PM
Social media is taking over!
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Most Common SEO Mistakes E-commerce Sellers Make | SEJ

Most Common SEO Mistakes E-commerce Sellers Make | SEJ | SEO | Scoop.it
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn't always work for well for your e-commerce business.

Via massimo facchinetti
David Picard Roussel's insight:

Stratégie | Si j'avais à choisir l'ordre. Mettez la dernière en premier. Elle aussi un grand impact sur l'abandon des paniers.

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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | SEO | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
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