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Rescooped by Peter Preda from Insight: Marketing, trending and guilty pleasures
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Who are the Millennial shoppers? And what do they really want? | Accenture Outlook

Who are the Millennial shoppers? And what do they really want? | Accenture Outlook | women | Scoop.it
The digital prowess and market savvy of Millennials make them a difficult group for retailers to bracket—do they break all the rules, or are they more like other consumers?

Via Jaime Luyo Rodriguez
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Jaime Luyo Rodriguez's curator insight, September 22, 2013 7:16 PM

Potenciar la experiencia del cliente y la integración del retail son los retos de esta época. Aplica también al consumo masivo.

Rescooped by Peter Preda from Shopper
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Who are the Millennial shoppers? And what do they really want?

The digital prowess and market savvy of Millennials make them a difficult group for retailers to bracket—do they break all the rules, or are they more like other consumers? New research puts to rest a number of Millennial myths and provides insights marketers can use to engage and serve tomorrow’s trillion-dollar demographic.


Via Eric Stonecipher
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Scooped by Peter Preda
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Who Are the Millennial Shoppers? And What Do They Really Want?

Who Are the Millennial Shoppers? And What Do They Really Want? | women | Scoop.it

The digital prowess and market savvy of Millennials make them a difficult group for retailers to bracket—do they break all the rules, or are they more like other consumers?

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Rescooped by Peter Preda from Methods and Tricks
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Earn free 21 tokens in the Top Eleven! - News - Bubblews

Earn free 21 tokens in the Top Eleven! - News - Bubblews | women | Scoop.it
Speak Freely. Write Your World.

Via simon vrubel
Peter Preda's insight:

if someone has discovered that yet, please let us all know

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