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Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit

Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit | WOM Marketing | Scoop.it
"The answer will only arrive after we stop looking for it," says bestselling author Jonah Lehrer. Examining recent research into what drives creative insights, Lehrer breaks down how and why we have "aha!
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Best Business Books 2011: Strategy

Best Business Books 2011: Strategy | WOM Marketing | Scoop.it
Best Business Books 2011: Strategy Asking the Right Questions by Phil Rosenzweig Illustration by Peter Hoey Paul Leinwand and Cesare Mainardi The Essential Advantage: How to Win with a Capabilities-Driven Strategy (Harvard Business Review Press,...
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Going for growth in a go-slow world

Going for growth in a go-slow world | WOM Marketing | Scoop.it
Going for growth in a go-slow world
No matter what happens, investors will reward companies that master the art of growing under pressure.
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Thinking in new boxes for competitive advantage

Thinking in new boxes for competitive advantage | WOM Marketing | Scoop.it
Thinking in New Boxes
How to Bring Fundamental Change to Your Business
by Luc de Brabandere and Alan Iny
IN THIS ARTICLE
The art of creativity is to know how to build new boxes and, in the process, provide the framework for fresh imaginative effort.
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Jump Point: How Network Culture is Revolutionizing Business Reviews - Times Book Reviews

Jump Point: How Network Culture is Revolutionizing Business Reviews - Times Book Reviews | WOM Marketing | Scoop.it
Jump Point: How Network Culture is Revolutionizing Business Reviews http://t.co/3hI7KdbO (via @booksreviewed)...
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5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC]

5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC] | WOM Marketing | Scoop.it

Marketing for a small business is hard. Not only do you have to be proficient at every traditional practice (outdoor, email, direct, event, print, digital, etc.) but now you're expected to put social on top of that as well.


The good news is there are some basic blocking and tackling moves that can make your job a little easier that should encompass any platform that you decide to embrace. This infographic outlines five small business tips that can make it easier to reach your marketing goals.


Take note of these five areas and pay special attention to how they each tie specifically to a customer need or want. If you're thinking like your customers, you're more likely to be successful at each and every one of these elements.

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The second economy

The second economy | WOM Marketing | Scoop.it
The second economy
Digitization is creating a second economy that’s vast, automatic, and invisible—thereby bringing the biggest change since the Industrial Revolution.
OCTOBER 2011 • W.
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Adaptability: The New Competitive Advantage

Adaptability: The New Competitive Advantage | WOM Marketing | Scoop.it
Adaptability: The New Competitive Advantage
AUGUST 25, 2011by Martin Reeves and Mike Deimler
IN THIS ARTICLE
Position, scale, and operational excellence are no longer the sole drivers of competitive success.
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The Advertising Power of Comic Book Artists — Imprint-The Online Community for Graphic Designers

The Advertising Power of Comic Book Artists — Imprint-The Online Community for Graphic Designers | WOM Marketing | Scoop.it
In the early part of the twentieth century the first American cartoonists were the superstars of their times.
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Amazon.com: Business Process Management Systems: Strategy and Implementation (9780849323102): James F. Chang: Books

Amazon.com: Business Process Management Systems: Strategy and Implementation (9780849323102): James F. Chang: Books | WOM Marketing | Scoop.it
Amazon.com: Business Process Management Systems: Strategy and Implementation (9780849323102): James F.
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