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The New Digital Nomads—Run Your Business From Anywhere in the World - Yahoo Travel

The New Digital Nomads—Run Your Business From Anywhere in the World - Yahoo Travel | winning new clients | Scoop.it
Yahoo Travel
The New Digital Nomads—Run Your Business From Anywhere in the World
Yahoo Travel
As summer vacations come to an end, many travelers long for ways to retain some of that magic when they return to the office.
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Could this be the answer to the August question?  Live more work less?  I hope so!

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Blogs - Training Journal

Blogs - Training Journal | winning new clients | Scoop.it
4twenty2's insight:

Knowing how to be effective in your capacity to influence people is of great importance when trying to win new clients. Investigation, Articulation, Association, and Colloboration are all key elements in the approach.

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What Do Your Clients Really Think About You?

What Do Your Clients Really Think About You? | winning new clients | Scoop.it
Every business leader knows that success is built upon excellent client relationships. So why do so many businesses devote far more resources to winning new business than to nurturing the clients they’ve already won?
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Q&A With Darren Bentham, Chief Customer Officer, Southern Water

Q&A With Darren Bentham, Chief Customer Officer, Southern Water | winning new clients | Scoop.it
Design is, without a doubt, the sexiest of the six customer experience (CX) disciplines. So when we talk about CX design at Forrester, our favorite example comes from a really sexy industry: water utilities.
4twenty2's insight:

Great example of customer engagement from Southern Water, during what could have been a disasterous time.  Water metering is an unpopular move, customer bills had the potential of being higher, but Southern Water managed the customer journey by understanding, listening and responding to Customer's concerns. The end result was a water metering program rolling out over 3 years with their customers onboard not fighting!

 

Research Research and more Research - this is the key. Understanding your Customers true needs and concerns and responding to them.

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EasyJet's Peter Duffy on rebooting the airline | Marketing Magazine

EasyJet's Peter Duffy on rebooting the airline | Marketing Magazine | winning new clients | Scoop.it
EasyJet's Peter Duffy on rebooting the airline, The easyJet marketing director tells Alex Brownsell how he revitalised a brand that was not realising its potential. | Marketing Magazine
4twenty2's insight:

Easyjet has gone through a reform over the past 2 years and Peter Duffy's comments on how they improved profits are enlightening.  Cutting the marketing budget by 15% whilst improving the brand definitionis impressive.  But the message remains the same - put the customer and the forefront of your business and it will flourish.

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The Most Powerful Secret to Winning New Clients | Men with Pens

The Most Powerful Secret to Winning New Clients | Men with Pens | winning new clients | Scoop.it
Want the secret to winning new clients, making them happy and reaping the rewards? Find out how in this article - it's the secret to our success.
4twenty2's insight:

Great advice – and yes – common sense, but SO MANY PEOPLE ignore this simple gesture. Setting the tone of a new business relationship is all important and a fast response shows you are confident in your product, you are curious to know more about your clients needs, and you build correspondence momentum with your client. This in turn evokes reciprocal emotions from your client, building their confidence in you, their curiosity in what you have to offer and ups the pace of communications to hopefully secure a solid business partnership.

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