Wine Marketing
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Rescooped by Danielle Giroux from Hump day hot sheet -- Jackson Family Wines
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Wine By The Glass Sales Rise As Millennials Look To Experiment, Diversify Repertoire | Shanken News Daily

Wine By The Glass Sales Rise As Millennials Look To Experiment, Diversify Repertoire | Shanken News Daily | Wine Marketing | Scoop.it
High-end wine consumption in the on-premise isn’t as robust as it was in the pre-downturn days, but wine sales overall continue to rise in the channel—up 5.2% last year according to Technomic.

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As Tastes Change, Sweet Wines Lose Their Ground

As Tastes Change, Sweet Wines  Lose Their Ground | Wine Marketing | Scoop.it
Demand for dry whites leads many of Sauternes vitners to expand their offerings and show the terroir's versatility -- at the expense of the region's sweet wines.
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Women break the male club attitude surrounding wine, taking more interest in ... - NEWS.com.au

Women break the male club attitude surrounding wine, taking more interest in ... - NEWS.com.au | Wine Marketing | Scoop.it
Women break the male club attitude surrounding wine, taking more interest in ...
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'Light' wine: good for your waistline or just producers' bottom line? - FOOD Magazine - Australia

'Light' wine: good for your waistline or just producers' bottom line? - FOOD Magazine - Australia | Wine Marketing | Scoop.it
'Light' wine: good for your waistline or just producers' bottom line?
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Why you won’t find the word ‘organic’ on wine labels

Why you won’t find the word ‘organic’ on wine labels | Wine Marketing | Scoop.it

Some of the greatest names in the firmament, including France’s Domaine de la Romanée-Conti, Château de Beaucastel, Zind-Humbrecht and Louis Roederer, have quietly embraced zero-pesticide farming.

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Brand development: Building a wine brand inside and out

Brand development: Building a wine brand inside and out | Wine Marketing | Scoop.it

The modern wine industry is extremely competitive and fragmented. It is vital for wine brands to ensure that they have the brand equity required to rise above the competition and get their labels off the shelf and into the homes of their target consumers.

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Pétrus plans distribution change

Pétrus plans distribution change | Wine Marketing | Scoop.it
Chateau Pétrus is set for a distribution shakeup, forming a new company as sole distributor.
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