Wine, Liquor, Beverage and Beer Distribution
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Trade Network of Distributors of Wine, wines, liquors, Importers wholesalers of Wines, Wine, beer, liquor Wholesalers, spirits importers, wine retailers, spirits and Beer, Importers, Distributors o...

Trade Network of Distributors of Wine, wines, liquors, Importers wholesalers of Wines, Wine, beer, liquor Wholesalers, spirits importers, wine retailers, spirits and Beer, Importers, Distributors o... | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Connecting Beverage Suppliers and Beverage Buyers.
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Wine Trade Shows in Europe - Beverage Trade Network

Wine Trade Shows in Europe - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it

Wine Trade Shows in Europe...

 

Please find a list of leading wine trade shows and wine fairs in Europe.

 

International Wine Fair, London, UK

WINE+ exhibition, London, UK

Vinexpo – international wine and spirits exhibition, Bordeaux, France

Vinitaly – International wine exhibition since 1967, Verona, Italy

Saumur Wine Market, Saumur, FRANCE

Les Rendez-Vous Beaujolais, The Pays Beaujolais, France

VINITECH – international event for the viticulture and wine production sector, Bordeaux, France

Forum Vini – International Wine Fair, Munich, Germany

ProWein is the international leading trade fair in Dusseldorf, Germany

IBERWINE, the wine exhibition of the Iberian world, Madrid, Spain and Miami, USA

FENAVIN is the Spanish wine sector trade fair, Cuidad Real, Spain

Russian Wine Fair , Moscow, Russia

Vinovita International Fair of Wine and Equipment for Viticulture and Viniculture, Zagreb, Croatia

Thessaloniki International Wine Competition, Thessaloniki, Greece

OENOS Wine Exhibition, Thessaloniki, Greece

VinAgora International Wine Competition, Sopron, Hungary

Wine Exhibition and Fair, Budapest, Hungary

International Trade Fair WINE & SPIRITS, Warsaw, Poland

In Vino – International wine festival, Belgrade, Serbia

Vinaria – International exhibition of vine-growing and wine producing, wine festival national, wine and spirits tasting, Plovdiv, Bulgaria

 

If you are a winery and need assistance in any of the above trade shows, please contact BTN for more information. You can also share a booth with us at low cost. Become a BTN member for free and post your brands. Start promoting brands globally.

 

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BTN BevBrokerConnect ? - Beverage Trade Network

BTN BevBrokerConnect ? - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Beveragetradenetwork.com's broker connect service helps suppliers find brokers to represent their brands...
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The Retailer’s - Beverage Trade Network

The Retailer’s - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
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BTN Wine 360 - Beverage Trade Network

BTN Wine 360 - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Social Marketing for your wine brand - BeverageTradeNetwork.com partners with The Reverse Wine Snob to extend its reach...
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EDITORIAL: Allow wine in state's grocery stores - Clarksville Leaf Chronicle

EDITORIAL: Allow wine in state's grocery stores - Clarksville Leaf Chronicle | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
EDITORIAL: Allow wine in state's grocery storesClarksville Leaf ChronicleDecades ago the state government set up a wine distribution monopoly, allowing a very small number of people to make a very large amount of money – and the greedy distributors...
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Post a Buying Lead - Beverage Trade Network

Post a Buying Lead - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Post a Buying Lead on Beverage Trade Betwork...
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The Reverse Wine Snob: Beverage Trade Network Wine 360 - Get Discovered!

The Reverse Wine Snob: Beverage Trade Network Wine 360 - Get Discovered! | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Beverage Trade Network Wine 360 - Get Discovered. An innovative service helping to connect wineries and wine brands to importers and distributors.
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Brewery Biography: Ron Jeffries of Jolly Pumpkin Artisanal Ales - Beverage Trade Network

Brewery Biography: Ron Jeffries of Jolly Pumpkin Artisanal Ales - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Brewery Biography: Ron Jeffries of Jolly Pumpkin Artisanal Ales...

 

BREWERY BIOGRAPHY: RON JEFFRIES OF JOLLY PUMPKIN ARTISANAL ALES  

Reconnecting to the Moment

The Craft Beer Coach conducts a Craft You interview with Ron Jeffries, the owner / founder and brewer behind Jolly Pumpkin Artisanal Ales.

The session was conducted via a phone conference so I can’t see what is going on but the crew must be busy making another great beer because there is all kinds of clanging and pinging going on in the background. For fans of Jolly Pumpkin, this must be comforting to know that more beer is on the way!

 

 

RON’S BACKGROUND

Ron starts right out of the gate with expressing his love for beer. He relates that his friends from college are not really surprised to find out that he owns a brewery. He started studying brewing science back around 1990 and started brewing professionally in 1994 or 1995. Ron spent about 9 years brewing for others, at a number of very busy brewpubs. His responsibilities at the time went far beyond brewing the beer.

Ron also led getting the breweries setup with equipment, getting the breweries commissioned, designing the beers, and training staff- to include mentoring new brewers when it was time for Ron to take on a new challenge.

His goal the whole time was to open his own brewery but since he was not making a lot of money as a brewer, it took some time to get to that goal.

“So it took a while to get to the point where I could convince a bank to loan me the money to start Jolly Pumpkin”

Ron was able to get the Small Business Administration to guarantee the loan to start Jolly Pumpkin in early 2004.

In January 2013, Jolly Pumpkin will achieve its ninth year of existence.

Ron wraps up this part of out chat to say that that’s the kind of boring narrative of where he is right now.

And then he continues right into getting a little deeper about himself.

“I’m in my mid-late 40s and when you get here, a lot of things you did not realize are going on…internally…sort of become a little bit more obvious.”

Ron wonders why he did not notice them before. He finds it interesting and challenging to try to figure out who he is right now, and why he is who he is.

He likes to work hard. He likes the physical and mental challenge of being a brewer. As the company has grown, Ron confesses that he does not enjoy the “office work” as much but he realizes it is necessary to be done in order to maintain company growth and focus.

Ron is not done with explaining his passion for brewing.

There are a couple of aspects of brewing that he is passionate about.

“It’s really an agricultural product. Your working with grains, hops, and water…and ah…it’s a living product too.”

 

Continue Reading: http://beveragetradenetwork.com/en/BREWERYBIOGRAPHY-152.htm

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WHAT DO WINE, SPIRITS AND BEER DISTRIBUTORS REALLY WANT?

Beveragetradenetwork.com explores the 7 most important wants of a distributor in a product they pick - and why it is important for you as a supplier?

 

1) Margins:
For small and medium sized distributors, margins of 40% and above are a must. And we agree. They need to be in business for you to grow your business and get paid.

So structure your pricing to ensure that they can make around 40% margins. You will have the owner's motivation to sell your brand from the hundreds of brands they sell.

 

 

2) Support:
This includes support for sampling, point of sale, marketing, advertising support, market work support

 

 

3) Payment Terms:
Distributors would like better payment terms than they provide to their customers.

 

 

4) Pick Up Location:
Freight costs are very important for a distributor, so if you are trying to sell into California with a pick up location in New Jersey or vice versa – it will be a tough sell.

Give them FOB to their warehouse - deliver for them. If you have to include that in your mark up or take the punch in your own margins, it may still be worth it if the pricing is done right.

 


5) Quality and ratings:
The quality of the juice in the bottle is definitely important but if the wine has ratings, your distributors will like them. So, go ahead and send your wines to as many magazines and bloggers as you can.

 

Create a great 'sell sheet' that the distributor's representative can show to the retailer to grab that sale.

 

 

Even if you have 85 points, put it on your promotional material. I have seen shelf talkers with 85 Points and still making a big deal of it. If your wine is under $10 and has 85 points, that’s still good! The customer who is browsing the wine shelf at that price range may pick your wine over a brand with no ratings.

 

 

6) Supply and Inventory:
Distributors work very hard to get placements in retail stores and the last thing you as a supplier can do is run out of product. There is a reason why brands like Yellowtail, Bud Light or say Bacardi invest in inventory – this is part of building their brand.

Distributors are unable to take into account the reasons that caused the outage (vintage change, currency fluctuations, delays at the port, cash flow problems, packaging issues, can’t keep up with the demand) and even if they care to listen, retailers will not be bothered.

Why: because that empty spot on the retailer’s shelves doesn’t look good and when your spot is empty the end consumer who drinks your product will ask the retailer about it. The retailer may give you a week’s time to restock, but then they will ask the customer to try another wine instead.

By keeping good supply and fulfilling your distributors’ POs in 24 hours, you are showing them a solid commitment.

 

 

7) Packaging:
Your bottle and brand packaging is THE most important part of your product after the quality of the wine. One cannot undermine the significance of packaging.

Distributors and retailers also pay attention to the 'trade packaging' which includes outer cartons, quality of inserts, and thickness of cartons, content and markings. There are many suppliers who use generic white cartons with label xyz winery 750ml x 12.

The varietal and vintage should at least be displayed on cartons. It creates a lot of work for distributors and retailers to search for a sku in their warehouse and slows the delivery for a distributor. Invest the extra $1 in branding the carton goes a long way.

It is not only good for store displays and merchandising (sometimes you can put displays instead of giving racks - so works out cheaper) but retailers and distributors will love to see your first shipment in branded cartons.

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Micro-brewery movement – The way we see beer changes - Beverage Trade Network

Micro-brewery movement – The way we see beer changes - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Micro-brewery movement – The way we see beer changes...
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Selling Leads posted by wineries, breweries, beverage companies, liquor manufacturers and other beverage suppliers - Beverage Trade Network

Selling Leads posted by wineries, breweries, beverage companies, liquor manufacturers and other beverage suppliers - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
View Latest Selling Leads posted by wineries, breweries, beverage companies, liquor manufacturers and other beverage suppliers...
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Craft Beer Distribution - Beverage Trade Network

Craft Beer Distribution - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
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Happy birthday to us! « Liberty Street Brewing Company

By the end of 2013 we expect to be in full distribution throughout the entire state of Michigan, both in bottles and on draft at better beer bars and restaurants. We've done a lot of things right, so far… we've done a couple of ...
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QUICK PITCH TO DISTRIBUTORS? | Beverage Trade Network Blog

QUICK PITCH TO DISTRIBUTORS? | Beverage Trade Network Blog | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
QUICK PITCH TO DISTRIBUTORS?  

A short pitch to a distributor should cover the below points

You are passionate about your product and that your product will sell through.

 

The title may seem obvious but many times, we have seen when you are pitching you are just not 100% confident or passionate. Why its so important is because distributors don’t want to sell the brand that the owner or winery or brewery is not so passionate about building. Distributors get excited to pick your brand as they see that you will ‘do everything’ to make it happen and they want to ‘Join’ you in building that brand and make money in the harvesting stage.

Let us give you an example:

“we are a winery in California…we have been making great quality wines for 40 years and are now looking to expand in New Jersey. We would love to chat with you and see if you are interested in our wines”
instead of that try saying “Our wine maker is passionate about wine making and aims to make the best wine every year since last 40 years. With our recent success in the states we are in, we are very excited to open new markets and are looking for distributor partner in NJ. Our goal is to make xyz wines into a national brand”

 

By carrying your brand, they will make MONEY

Talk Numbers. The days are gone where distributors bought brands because they felt like having the brand in their portfolio. There was attachment between supplier and distributor. Don’t get me wrong that attachment is still there if the supplier’s brand makes money for the distributor. So in your pitch include the price right away.
Example would be “Our wines cost $4 FOB Napa to you and they retail around $12 per bottle nationally allowing our wholesalers to make about 45% gross margins”
Its important to tell pick up location with the FOB and margin all at once. Its different than saying our wines will cost you $4 and you can make 45%…do mention FOB with price. Why? Because then you are telling the correct price.

 

That your brand and you are here to stay

Its vital for distributors to know in your opening pitch that you are here for the long run. If you are an importer importing a new hot brand from Spain  make sure you keep inventory and tell your distributors “the brand is here to stay and that they can go out and sell without worrying”.
When I was selling wine to my distributors, I also told then “if we run out of stock” the next shipping is free on us when we have stock because I wanted them to know we care about supply planning. Its about creating that trust and relationship. Distributors need to rely on their suppliers. Suppliers must know the reality of the industry, its much easy to sell to a distributor than it is for a distributor to sell to a retailer. So never run out of stock. Lot of hard work has been put by distributor in placing your wine into the retail account. And more importantly here is another fact, when and if that happens, chances are that sales person is NOT happy and may not sell your brand at all after that.

Register for Free and post your brands now – Get them in front of distributors and importers who are looking to add brands in their portfolios

 

 

Membership on BTN is reserved for professionals in the beverage industry only.

All listings are free of charge. (for professionals and established companies related to the wine, spirits, beer and non-alcholic drinks)

For sellers: We expand your distribution and connect you directly with thousands of wine importers, wine distributors, beer importers, beer distributors, liquor distributors, and other beverage distributors and brokers. Buyers are looking for new products on BTN every day.

For Buyers: Our service allows producers, distributors and other professional buyers of the alcoholic beverage and non-alcoholic beverage industry to easily locate and contact each other. Our focus is to be one stop sourcing point for our buyers and offer products that add value to your portfolio’s helping you lead by innovation and portfolio management and stay competitive.

Become a member and start promoting your brands for Free.

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Detail - Call for tenders - Beverage Trade Network

Detail - Call for tenders - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
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The Business of Bottleshops - Beverage Trade Network

The Business of Bottleshops - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
The Business of Bottleshops...

 

THE BUSINESS OF BOTTLESHOPS

Have a look at your local liquor retailer and question if they are satisfying their customers’ needs. Ask yourself what makes you go to certain retailers and not others, what would make you browse longer and how they could entice you to purchase more.

 

Inside any liquor store, your average customer want room to move, suitable range, sharp specials, friendly service, clean floors, prices on all products and orderly displays. For larger retailers which are destination venues, add plenty of parking, an accessible entrance and even trolleys, while at smaller retailers and drive throughs, the convenience factor makes a smaller range acceptable.

 

Let me ignite the wrath of independent retailers now by pointing out that the chains are experts at filling their role in the sales chain. What their shops lack in personality they make up by ticking every other box their customers are demanding. Liquorlands and Woolies Liquor offer just enough range, a few big brand specials and a simple layout – perfect for quickly grabbing a six pack of beer for the boys and a cold white for the girls. Dan’s and 1st Choice are everything a destination retailer should be, the Bunnings or Harvey Norman of the liquor world – somewhere you can get happily lost for hours.

 

 

They manage to tick all the right boxes by identifying their customer’s needs and filling them in a consistent and pleasant fashion. This is a lesson many independent retailers need to learn in order to grow, rather than spend so much time focusing on what the chains are offering and complaining to suppliers about not getting bigger discounts. Pick a style of venue and get a reputation of doing that well, whether it be convenience, boutique focus, exceptional range or exceptional discounts.

 

 

More often than not, the local drive through won’t need a big wine range, super dooper boutique wines on special or a wine club – no matter what all the sales focused wine reps will be telling the manager. Rather, a concise range that caters for the customer demographic is sufficient – and that is often taken care of by the core range of whichever banner group with which they are affiliated.

 

These bottleshops make a great gross profit on single bottles of beer and RTDs, yet often dedicate 75% of their floorspace to dust covered wine.

The fine wine retailer often dilutes his brand by trying to match the chains with big brand discounting and increase traffic by installing a wall of RTD fridges.

 

Fine wine buyers can be tempted to buy expensive imported beers but are turned off by RTDs. Conversely, RTD drinkers are not going to splash out on a $30 hand picked 7th generation winemaker crafted red wine to go with their 10 pack of bourbon and coke.

 

For us suppliers we must identify which of our customers has the current ability or the potential ability to grow and give them more focus and support than those poor retailers that are operating their businesses into the ground.

 

Reps have the unique experience of visiting dozens of retailers each week and so can observe what retail strategies work, where they work and why they work; smart retailers listen to smart reps, so find a smart retailer and help him grow his business, which in turn will grow yours.

 

 

The article was written and contributed by The Wine Rep. Please check our blog for weekly updates. 

 

 

If you are an importer or a distributor, we would love to hear from you on your sourcing needs. You can also register for free and post your buying lead and our suppliers will match your offers.

 

 

 

BTN Guide on finding a new distributor:

Distribution companies are bombarded almost daily by wineries hoping to secure a distribution.Always remember the fact “distributors don’t care about your brand or winery, their focus is to move that brand and make profit on that movement” The faster the movement, more money distributors make. Its very important to understand your customer and what will make them buy your wine. We would like to recap “focus on programs and promotion” than focusing on your winery, who makes the wine, how old the winery is, etc.....click here to read more

 

 

Continue Reading... http://beveragetradenetwork.com/en/the-business-of-bottleshops-151.htm

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BTN BevBrokerConnect ? - Beverage Trade Network

BTN BevBrokerConnect ? - Beverage Trade Network | Wine, Liquor, Beverage and Beer Distribution | Scoop.it
Beveragetradenetwork.com's broker connect service helps suppliers find brokers to represent their brands...
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