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Keeping Print in the Mix in Customer Communications - WhatTheyThink

Keeping Print in the Mix in Customer Communications - WhatTheyThink | Wide Format Printing | Scoop.it
Commentary & Analysis Keeping Print in the Mix in Customer Communications For many companies, digital communications promised fast, easy, relevant, and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications mix that cannot be underestimated. As a result, the role of print in an omnichannel world is being redefined yet again, with print as a key element. By Cary Sherburne Published: January 31, 2018 As social media, mobile and other forms of digital communications became more universally accepted in the early 2000s, many marketers diverted dollars that had previously gone to printed communications to a digital-only strategy, placing even more pressure on a consolidating commercial print market. But was their confidence in digital communications misplaced? This cartoon shows how a marketer might misunderstand what drove a consumer to make a purchase. Just because the actual order was placed via a mobile device doesn’t mean that mobile communications drove the action! In recent years, marketers are again turning to print as an important element of an omnichannel communications strategy. Even in transactional printing, which was one of the fastest areas to go digital, many customers still want a printed statement, although payment is typically done online now. Interestingly, Millennials, which now comprise the largest population cohort, love getting mail! A recent USPS study, conducted in mid-2016,[1] revealed that the vast majority of Millennials take the time to look through their mail and would rather scan for useful information in the mail than in email. And 90% of Millennials, according to the study, view direct mail advertising as reliable. In fact, almost half of Millennials ignore digital ads with only 15% saying they ignore direct mail ads! And it’s not only Millennials! Email fatigue has driven other population cohorts to seek relevant information from printed communications, most of which still arrive in the mail. There’s also the issue of how recipients respond, emotionally or otherwise, to print versus digital communications. As reported in the study, the USPS partnered with the Center for Neural Decision Making at Temple University’s Fox School of Business on a study to gauge responses to physical and digital advertising pieces, resulting in very interesting data: Printed mail required 21% less cognitive effort to process. Direct mail resulted in a 70% higher retention rate as compared to digital ads. Activation in parts of the brain that that correspond to motivation response was 20% higher for direct mail. All of this adds up to better results for the marketer and a better consumer experience, important in ensuring effectiveness of customer communications programs. For service providers producing customer communications, the future looks promising. This is not to say that service providers should ignore digital communications – not by a long shot. It is still important to offer omnichannel services. But the good news is that print is a growing and important component of most marketing campaigns these days. To hear directly from service providers who have generously shared their experiences and insight into the growing importance of printed communications across a variety of segments, be sure to visit our webinar archive. This one-hour session is chock full of great information and was sponsored by Quadient (formerly GMC).   [1] Millennials and the Mail, https://www.uspsdelivers.com/still-relevant-a-look-at-how-millennials-respond-to-direct-mail/          Email    Print    Order Reprints
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Wide Format Printing & Signage | Printingnews.com | PrintingNews.com

Wide Format Printing & Signage | Printingnews.com | PrintingNews.com | Wide Format Printing | Scoop.it
For wide, large, super wide or grand format digital inkjet printing, PrintingNews.com is your source for news, new product announcements, case studies and best practices.
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Colour Basics for Wide Format Digital Printing

How do you make sure that you get what you want when it comes to colour?
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Consumer Packaging Needs Promote Technological Acquisitions

Cutting-edge machinery increases efficiencies  
PHOENIX, Ariz. -  Today, corporations like Walmart are asking brands to reduce packaging sizes by significant percentages to increase space on shelves.
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Wide Format News

New Products and Information about Wide Format and Large Format Printing for Printing Industry Professionals - Wide-Format Online magazine
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Web-to-Print Technology: Enabling Speed and Collaboration for Printers and Customers

Web-to-Print is a concept that has grown rapidly, right along with the internet and e-commerce in general, and represents an efficient and effective way for printers to interact with customers and partners as they plan and execute print jobs.
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Registration Now Open for Xploration 14

Registration Now Open for Xploration 14 | Wide Format Printing | Scoop.it
Customer Communications Event to be Held March 25-27, 2014 in Orlando, FL Lutz, FL - Xplor International, the worldwide electronic document systems association, today announced that registration is now open for Xploration® 14 being held March...
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Crafting the Perfect Call to Action for Effective Content Marketing - Business 2 Community

Crafting the Perfect Call to Action for Effective Content Marketing - Business 2 Community | Wide Format Printing | Scoop.it
#SMB Call-to-Action: Consumers who find you seek info. Good CTAs take them to next step in their edu process. http://t.co/Xxt5knCUq1
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The Cross-Media Beat Goes On

The Cross-Media Beat Goes On | Wide Format Printing | Scoop.it
Seismic shifts have left marketing executives in a very different landscape from what they faced just a few years ago. Savvy print service providers must assess how they can fit in the continuum of today’s more lucrative marketing value chain.
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Cal Poly Graphic Communication Students Participate in High Impact Variable Data Printing Research

Cal Poly Graphic Communication Students Participate in High Impact Variable Data Printing Research | Wide Format Printing | Scoop.it
SAN LUIS OBISPO - Upper-level Cal Poly graphic communication students participated in the research and development work for a new printing standard during the 2013 winter and spring academic quarters.
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HP's Pat McGrew on New Technologies and Print's Return

HP's Pat McGrew on New Technologies and Print's Return | Wide Format Printing | Scoop.it
Cary Sherburne talks to Print Evangelist Pat McGrew of HP about the return of print to the marketing mix and about how print service providers are offering more than print and getting more bang for the buck out of offering new technologies to...
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The Role of Print in an Omni-channel World

The Role of Print in an Omni-channel World | Wide Format Printing | Scoop.it
Patrick Martell, CEO of St Ives Group and the new President of Ipex 2014, looks at print and the important role it will continue to play in the world of marketing in an omni-channel environment You can now subscribe to...
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Why Choose Wide Format Printing for your Business?

Why Choose Wide Format Printing for your Business? | Wide Format Printing | Scoop.it
Wide format printing is a method that allows businesses to print media in bigger forms, including banners and posters. While this printing option may have originally only been considered by industrial workplaces, in recent times, it is being increasingly considered by many different industries. Examples of firmswho would benefit from such printing includeadvertising companies, who will need to be able to print with low initial cost and still achieve effective results. If you are contemplating a wide format printer but aren’t sure how it will help to take your business to the next level, it may help you to understand its benefits. Read on to discover the new opportunities that a wide format printer can offer and how it could fit into your workplace, as the perfect business investment: Improved print clarity All wide format devices are inkjet printers. This means that hundreds of miniature guns fire dots of ink onto the material that you are printing onto, which make up the whole picture. This precision ejection of ink droplets means that it is possible to produce amazing image clarity, even for larger items like banners and posters. This method of printing also allows the ink to bleed slightly, meaning that it is possible to achieve gradients which can add to the effect of an overall more aesthetically pleasing picture. Speed While desktop Epson printers are perfect for printing off A4 pages at high speeds, and can fit seamlessly into office life, they may not be the best choice for producing larger media items. When printing posters, using a desktop device you may have to insert sheet after sheet of paper in order to produce the whole picture. A wide format printer can simply take a larger sheet and print the image in one go. This also means that the produced results will be much better, as there will be no visible gaps on the page. Accurate colours One of the greatest benefits to large format printing is the fact that it allows for much more accurate colour reproduction. A wide format colour printer usually uses more individual ink cartridges than the traditional cyan, magenta, yellow and key (black)colours, which means that it is possible to create different shades and tones. In turn, the printed image can be of a much higher quality, making it the perfect option for those who wish to display a picture in high definition. Alternative media With some printer types, you may be limited to the media that you print on, due to the size of the paper tray and thickness your machine can handle, but this is not an issue with wide format printers. These devices can print on an array of media types and thicknesses, including card and fabric. They can also be used to stay up with current trends, such as wallpaper and other forms of decorative art. Durability Most wide format devices are designed for much harder wear, due to the nature of their printing. An example of this is that Epson wide format printers feature permanent printheads, which don’t need costly replacement. In addition to this, they have the option to use water resistant and durable ink. New marketing options Marketing and advertising specialists can harness the power of a wide format printer to enhance brand awareness and boost visibility for a product or service within a specific industry. Using large print can give the upper edge over competitors, who may be simply focusing on digital marketing and leaving a gap in their reach. Eye-catching posters and banners can help to increase brand awareness in your local area and bring in new clients or customers this way. Simple to use While you may think that wide format printing is a difficult technique to grasp, this is not the case. These devices are user-friendly and responsive to customer needs. As they keep the basic technology of an inkjet printer, they are simply a small change from this device that can lead to big results. As you can see, wide format printers are an excellent choice for any workplace, and can be put to use instantly to help branch out your creativity and put ideas into action. So, if you need a printer that is user-friendly and responsive to customer needs, in terms of demand for technology, then consider a wide format printer for your business.
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Keypoint Intelligence: Building a Brand Strategy - WhatTheyThink

Keypoint Intelligence: Building a Brand Strategy - WhatTheyThink | Wide Format Printing | Scoop.it
Keypoint Intelligence: Building a Brand Strategy #BrandMarketing https://t.co/AEACnCoZyT https://t.co/UGyL1Z1fWm
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Wide format printing guidelines for the Mac OS - YouTube

Questions about wide format printing from a Mac? Check our podcasts http://t.co/pqv6Sa3y48 or call IT Helpline on 0161 247 4646 @ManMetUni
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The Seven Habits of Highly Effective Digital Enterprises

The Seven Habits of Highly Effective Digital Enterprises | Wide Format Printing | Scoop.it
McKinsey Insights and Publications recently published an article entitled The Seven Habits of Highly Effective Digital Enterprises.
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Global Large Format Printer (LFP) Market Worth $12.5 Billion by 2016 - SBWire (press release)

Global Large Format Printer (LFP) Market Worth $12.5 Billion by 2016 - SBWire (press release) | Wide Format Printing | Scoop.it
Global Large Format Printer (LFP) Market Worth $12.5 Billion by 2016
SBWire (press release)
Speed, flexibility, cost effectiveness and customer reach are the key drivers of large format printer market.
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Pure Image has it wrapped

New Products and Information about Wide Format and Large Format Printing for Printing Industry Professionals - Wide-Format Online magazine
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NAPL White Paper Finds Significant Gap Between Web-to-Print Expectations and Results

NAPL White Paper Finds Significant Gap Between Web-to-Print Expectations and Results | Wide Format Printing | Scoop.it
More than half of printers surveyed say Web-to-print has helped grow sales, but more than 80% express major disappointment in the new technology.
East Rutherford, N.J.
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Frank on the Rise of Demo Centers and the Impact on Trade Shows

Frank on the Rise of Demo Centers and the Impact on Trade Shows | Wide Format Printing | Scoop.it
This week Frank addresses the changing nature of how larger industry vendors are displaying their products using technology and demo centers and the impact that has on shows that are essential for smaller vendors to reach the market.
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RRD & CGX — The Strategy Behind the Buzz

RRD & CGX — The Strategy Behind the Buzz | Wide Format Printing | Scoop.it
Over the last few days, I've been asked more than a dozen times for my take on RR Donnelley’s pending acquisition of Consolidated Graphics (CGX). Frankly, I have been surprised by the number of people who found the announcement puzzling.
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RR Donnelley to Acquire Consolidated Graphics for $620 Million

Further Expands RR Donnelley's Digital Print, Commercial Print, Direct Mail, Large and Grand Format Printing, Packaging, Print Management and Integrated Communication Solutions Offerings 
CHICAGO and HOUSTON - R.
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Printing Industries of America Supports Introduction of The Innovation Act of 2013

Printing Industries of America Supports  Introduction of The Innovation Act of 2013 | Wide Format Printing | Scoop.it
Washington, D.C. - Printing Industries of America today issued the following statement in support of the introduction of The Innovation Act of 2013.
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Lies, damned lies and statistics: the state of the wide-format print market | Output

Lies, damned lies and statistics: the state of the wide-format print market | Output | Wide Format Printing | Scoop.it
Sophie Matthews-Paul considers analysis about the state of the wide-format print market and how much stock should be placed in statistics.
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