Why Start with Why?
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The Fall of BHS - a Brand Without Purpose | LBBOnline

The Fall of BHS - a Brand Without Purpose | LBBOnline | Why Start with Why? | Scoop.it
Little Black Book, The Fall of BHS - a Brand Without Purpose. RKCR/Y&R's Jon Sharpe looks at the fall of the British department store chain
Michael McDade's insight:
A sad but common story.  If you don't know WHY you do what you do, you will not be attracting the people or customers you want into your life.  I can help with that!
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The Courage to Lead with Simon Sinek

http://GembaAcademy.com/sinek - Today’s episode is one of our most exciting yet. We had the privilege of interviewing Simon Sinek, whose 2009 TED talk ha
Michael McDade's insight:
Simon continues to provide great insight and the need to know our WHY!
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Start with Why: How Great Leaders Inspire Everyone to Take Action | Abduzeedo Design Inspiration & Tutorials

Start with Why: How Great Leaders Inspire Everyone to Take Action | Abduzeedo Design Inspiration & Tutorials | Why Start with Why? | Scoop.it
Start with Why: How Great Leaders Inspire Everyone to Take Action http://t.co/ioRUjTQ9gF via @zite
Michael McDade's insight:

One of my key influencers, Simon Sinek.  There is a video in this article that should not be missed.  It is imperative the companies (and people) tell us WHY they do what they do.  This is the best road to take if you are wanting to be truly authentic.

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AICE Adopts Purpose-Driven Slogan & Refreshed Logo | LBBOnline

AICE Adopts Purpose-Driven Slogan & Refreshed Logo | LBBOnline | Why Start with Why? | Scoop.it
Little Black Book, AICE Adopts Purpose-Driven Slogan & Refreshed Logo. Dedicated to independent post production by stressing the importance of members’ ownership and management status
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Editor's view: It all starts with 'Why' - Door County Advocate

Editor's view: It all starts with 'Why' Door County Advocate I've just finished a book called “Start With Why” by Simon Sinek, and the Apple story is one of the best examples of the author's theme: The greatest successes occur when you are in touch...
Michael McDade's insight:

More testimonial on the power of this concept!  Enjoy and be sure to visit our Find Your Why section at www.focuscreativeagency.com to see Simon's video.

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