Why Do People Buy From You?
64 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Michael McDade from Sales & Relationship Management
Scoop.it!

Emotion in marketing: How our brains decide which content is shareable

Emotion in marketing: How our brains decide which content is shareable | Why Do People Buy From You? | Scoop.it
Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.
Via Brian Yanish - MarketingHits.com, Koen Vanderhoydonk
Michael McDade's insight:
Yet more proof of the WHY principle. This article states that "The emotional brain processes sensory information in one fifth of the time our cognitive brain takes to assimilate the same input." People don't care what you do - they care WHY you do it!
more...
No comment yet.
Rescooped by Michael McDade from "Audience Relationship Management"
Scoop.it!

5 Ways to Triple Your Event ROI through Your Contact Database ...

5 Ways to Triple Your Event ROI through Your Contact Database ... | Why Do People Buy From You? | Scoop.it
Despite its critics, live event marketing is still a mainstay in many of today's B2B marketing campaigns and is in fact cited as a primary source of.

Via Campbell Stuart-Watson
Michael McDade's insight:

Not to be dismissed!  Events are an outstanding way to build trust and have a personal (read: In-Person) introduction to new prospects.  You can actually have a conversation if you really feel like challenging the norm!  Give it a try - people usually don't bite.

more...
No comment yet.
Scooped by Michael McDade
Scoop.it!

Simon Sinek | CreativeMornings/New York

Simon Sinek | CreativeMornings/New York | Why Do People Buy From You? | Scoop.it
Our speaker at the April 2012 CreativeMornings/NewYork was Simon Sinek.
Michael McDade's insight:

I absolutely love how Simon thinks.  Definitely give this a view!

more...
No comment yet.
Scooped by Michael McDade
Scoop.it!

6 Surprising Truths About Trust - Forbes

6 Surprising Truths About Trust - Forbes | Why Do People Buy From You? | Scoop.it
6 Surprising Truths About Trust
Forbes
Knowing whom to trust is an important social and business skill. But it's not easy to be accurate, and contrary to popular opinion, we don't give it much time.
Michael McDade's insight:

Interesting how we humans are capable of gathering and processing so much information about a person in seconds and then translate it all into a 'gut feeling'.  Be concious of this fact and amplify your beliefs by your daily words and actions and watch what happens!

more...
No comment yet.
Scooped by Michael McDade
Scoop.it!

Social Media’s Cold, Hard Reality: It Still Doesn’t Drive E-Commerce Sales, IBM Says

Social Media’s Cold, Hard Reality: It Still Doesn’t Drive E-Commerce Sales, IBM Says | Why Do People Buy From You? | Scoop.it
Another year, another report on the ineffectiveness of social media advertising.
Michael McDade's insight:

So ...  Have you seen the Emperor's new clothes???  Hmmm.

more...
No comment yet.
Scooped by Michael McDade
Scoop.it!

Can Angela and Tim Create Apple 3.0 -- Or Not?

Can Angela and Tim Create Apple 3.0 -- Or Not? | Why Do People Buy From You? | Scoop.it
Since the sad passing of the visionary Steve Jobs, Apple seems to be losing its magic. Today it made a bold and eye-catching appointment by poaching Angela Ahrendts, the CEO of Burberry.For me this
Michael McDade's insight:

This article is a wonderful example of why understanding your personal "WHY" is so essential.  How you interact with others, and they with you, is what builds trust.  Apple without Steve is simply never going to be the Apple we fell in love with - but it's still way ahead of the curve.  Pay close attention to the different strengths of the players in this article and gain some wisdom!

more...
No comment yet.
Scooped by Michael McDade
Scoop.it!

Word of Mouth Still Leads in Trust and Action

Word of Mouth Still Leads in Trust and Action | Why Do People Buy From You? | Scoop.it
The latest Advertising Trust report from Neilsen reveals some surprises, but least surprising is the fact that “Recommendations from people I know” is the single most powerful driver to product and brand trust AND more importantly, action taking.
Michael McDade's insight:
This is what so much "social media" marketing is missing.
more...
No comment yet.
Scooped by Michael McDade
Scoop.it!

Does Your Social Employee Know the “Why” of Your Brand? - Business 2 Community

Does Your Social Employee Know the “Why” of Your Brand? - Business 2 Community | Why Do People Buy From You? | Scoop.it
Does Your Social Employee Know the “Why” of Your Brand?
Business 2 Community
To echo Simon Sinek's now-famous 2009 declaration, these words shouldn't speak to what we do, but to why we do it.
Michael McDade's insight:

I am continually seeing that, with all the rush for the latest/greatest social trick, it still comes down to trust.  When people see that what you offer is consistent with what you say you believe - they will always buy from you.  This is what TRUST is. Try it... you'll like it!

more...
No comment yet.