Why content matters
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Storytelling vs. StoryBranding

Storytelling vs. StoryBranding | Why content matters | Scoop.it

   StoryBranding is about associating a given brand with a welcomed worldview that can empower its audience.


Via Moya Sayer-Jones
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Moya Sayer-Jones's curator insight, March 4, 2013 5:16 PM

When is a brand ready for story? Is Simon Silek's 'WHY' theory always right? or do new brands need more of the 'WHAT' in their story? I like this piece because it reminds me that strategic stories need to do a lot of heavy lifting, particulalry for new brands or ideas. 

 

That means stories that show the what, the how AND the why. And that means selecting a range of story perspectives and voices.

 

 

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Online Marketing and the Anti-Science Movement [AUDIO] | The Conversion Scientist

Online Marketing and the Anti-Science Movement [AUDIO] | The Conversion Scientist | Why content matters | Scoop.it
I compare the anti-science efforts used by politicians and their campaigns to the anti-science efforts stacked against you, my fellow marketer.
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Content Audit: What It Is and Why Is Its Purpose in Content Marketing?

Content Audit: What It Is and Why Is Its Purpose in Content Marketing? | Why content matters | Scoop.it
This blog post describes what a content audit is and explains its purpose in a buyer persona focused B2B content marketing strategy.
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Webcogytations

Webcogytations | Why content matters | Scoop.it
Le blog de WebCogy, comme Web Content Strategy! En français, la stratégie de contenus Web, rédaction Web, réécriture, formation, audit de site.
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How to Set Up a Content Audit | OpenView Blog

How to Set Up a Content Audit | OpenView Blog | Why content matters | Scoop.it
A content audit can help you identify, evaluate, and map the content your company produces to appropriate stages in your target audience's buyer journey.
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