Why business needs mobile apps
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Rescooped by Armani Khoury from Social Media, SEO, Mobile, Digital Marketing
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4 Local Search Tactics That Will Matter More in 2014

4 Local Search Tactics That Will Matter More in 2014 | Why business needs mobile apps | Scoop.it

Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.


Via Kamal Bennani
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7 Secrets to Share-ability Versus Invisibility on Facebook

7 Secrets to Share-ability Versus Invisibility on Facebook | Why business needs mobile apps | Scoop.it

The numbers are simply painful. On the face of it, you’ve got to wonder if social media—and Facebook in particular—is worth the time and effort. “Only about 1 percent of fans ever return to your actual Facebook page after they’ve liked it,” according to Contagious Content, an eBook by author Brian Carter and the software firm Marketo.


The rude fact is that most Facebook (FB) users focus mainly on their personal homepage, but even so, “no one sees every post from every friend or page they’ve liked.” By Facebook’s own data, that shakes out to an average page reaching a dismal 12 percent of its fans. (By other estimates, a FB business page is seen by only three percent of fans.)

The bottom line is that most social media marketing is invisible unless—and this is a big “unless”—your content is good enough to break through the clutter and demand attention. And simply posting to Facebook is not enough. To be effective, your message needs to engage the FB friends, and to motivate them to like, comment, and (perhaps most importantly) to share your material with others.

How to inspire share-ability…

To move from “invisibility” to “share-ability” the test is not what interests you, or for that matter, what might casually interest a Facebook fan. The test is a higher standard, and “what the post does to people.” Does this content sufficiently affect readers (emotionally touch them) in a way that they want to do even more (motivates action) and pass it on to others?

It’s not an easy task. But there are seven attributes of highly shared posts, according to some extensive research, of what works in Contagious Content. We like the way the eBook distilled thousands of posts to these essential concepts. Not every idea is suitable for every situation. But, based on this excerpt, consider how each tip could be adapted to your situation.

“Highly shareable posts do at least one of the following:

  • GIVE: Offers, discounts, deals or contests that everyone can benefit from, not just one sub-group of your friends;
  • ADVISE: Tips, especially about problems that everyone encounters; for example, how to get a job or how to beat the flu;
  • WARN: Warnings about dangers that could affect anyone;
  • AMUSE: Funny pictures and quotes, as long as they’re not offensive to any group- sometimes the humor isn’t quite as strong or edgy- it has to appeal to a general audience;
  • INSPIRE: Inspirational quotes;
  • AMAZE: Amazing pictures or facts;
  • UNITE: A post that acts as a flag to carry and a way to brag to others about your membership in a group that’s doing pretty darned good, thank you very much.”

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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Why business needs mobile apps | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?


This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.


I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.


Will you be focusing on visual content in 2014?


Via Jeff Domansky
Armani Khoury's insight:

The year of native apps!!!!

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Jeff Domansky's curator insight, December 18, 2013 4:44 AM

Visuals will rule in 2014. Get the picture?

Market Immersion's curator insight, December 18, 2013 5:06 AM

Marketing plan ready for 2014?

BrandGeek's curator insight, December 18, 2013 10:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.