What the Tech
133 views | +0 today
Follow
What the Tech
the word on the street about the future of technology
Curated by heyjuggernaut
Your new post is loading...
Your new post is loading...
Scooped by heyjuggernaut
Scoop.it!

Tesco's VR Store Lets Shoppers Explore The Aisles Without Leaving Their Seat [Video] - PSFK

Tesco's VR Store Lets Shoppers Explore The Aisles Without Leaving Their Seat [Video] - PSFK | What the Tech | Scoop.it
The international grocery store chain uses virtual reality in order to let people shop wherever they are.
heyjuggernaut's insight:

if this could be tied to supply chain and online ordering, it would be a cool advancement. Next stop, ordering from your X-Box.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

This Insane New App Will Allow You To Read Novels In Under 90 Minutes | Elite Daily

This Insane New App Will Allow You To Read Novels In Under 90 Minutes | Elite Daily | What the Tech | Scoop.it
The reading game is about to change forever. Boston-based software developer Spritz has been in "stealth mode" for three years, tinkering with their program and leasing it out to different ebooks, apps, and other platforms.
heyjuggernaut's insight:

Not clear where the content is acquired but assuming this would be a nice compliment to other e-readers vs. a stand alone.

more...
No comment yet.
Rescooped by heyjuggernaut from Motorcycle Mania
Scoop.it!

Top 3 Japan Technology giving Birth to Bright Future

Top 3 Japan Technology giving Birth to Bright Future | What the Tech | Scoop.it
today ‘Made in Japan’ is the keyword that majority of people search on the products/gadgets information tag.

Via TotalMad, heyjuggernaut
more...
heyjuggernaut's curator insight, February 21, 2014 11:47 AM

Electronic Skin? Ability to change wall colors as you walk out the door or if the temperature changes...

Scooped by heyjuggernaut
Scoop.it!

Havas Teams Up With Provenir For Better Cross-Channel Data

Havas Teams Up With Provenir For Better Cross-Channel Data | What the Tech | Scoop.it
heyjuggernaut's insight:

Data driven results.

"We have moved away from this idea we have to build everything ourselves," she said. "It became clear to us that while our CRM technology is very good, we're a communications organization." In the pilot phase, Havas designed and implemented a loyalty program for a large retail brand in the UK using FULCRUM"

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Amazon unveils delivery by drone: Prime Air. No, seriously | ZDNet

Amazon unveils delivery by drone: Prime Air. No, seriously | ZDNet | What the Tech | Scoop.it
The retail giant is taking delivery to the next level by using unmanned drones. But don't hold your breath for the service to launch any time soon.
heyjuggernaut's insight:

IF and when this happens, imagine watching the skys deliverying product. My question, who's going to man the Aviation Tower and will all these little buzzards fly back to the warehouse in formation of an "A"?

 

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

This Pencil is A Masterclass In Interaction Design

This Pencil is A Masterclass In Interaction Design | What the Tech | Scoop.it
Sharpening the Rainbow Pencil manages to makes a mundane task a delight.
heyjuggernaut's insight:

even something as mundane as a pencil and the act of "sharpening it" can be enriched with design.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | What the Tech | Scoop.it
To reach the top of the SERPs and stay there, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, a number of free tools can help you achieve that goal.
more...
No comment yet.
Rescooped by heyjuggernaut from Marketing Strategy and Business
Scoop.it!

Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Effective Content Marketing on Google Plus: 5 Tools to Measure Success | What the Tech | Scoop.it

Excerpt from article on Content Marketing Institute:
"All of this talk about the success of Google+ is cold comfort for marketers who are unsure how to measure their effective content marketing efforts on G+.

For users new to Google+, there are a few key metrics that really matter when it comes to understanding how effective your content marketing presence on G+ is. These metrics include:

- Circle Rank
- Shares
- +1s
- Engagement
- Impressions
- Frequency of posts/content
- Number of followers/growth of followers
- Referral traffic
- Conversion rates

The rest of this post examines tools that will help you understand how your profile is performing in the above areas, so that you can make informed decisions about your Google+ content strategy.

1. All My + Statistics
The All My + Statistics site may just be Google+ Nirvana for marketers who want to understand how their content, as well as that of their competitors, is being received on Google+. It’s a free service that provides you with analytics data for anyone’s public Google+ content and profile.

2. Simply Measured’s Google+ Reports Page
This tool provides a free report on any Google+ brand page. (Note that this service is not available for personal Google+ pages.) It pulls information on engagement rates, comments, keyword analytics, and top users.

3. PlusClout
The PlusClout extension for Google+ measures the influence a given user has on Google+. A user’s Clout score can range from 0 – 100, and is based on a number of attributes, including the number of followers they have and shares they’ve earned.

4. CircleCount
Search your own profile on CircleCount and you will receive a free and simple-to-use report.
An overview screen provides general statistics about your profile that you will find helpful, such as what your overall rank is, what your rank is in your home country, and what your circle rank is.

5. Recommended Users
Recommended Users is to Google+ as Followerwonk is to Twitter. The tool segments Google+ users into categories, such as women in tech, top Googlers, gaming, celebrities, journalists, etc. Each category ranks users according to their level of influence..."

Each tool is analyzed with more information. Read full article here:
http://contentmarketinginstitute.com/2013/11/effective-content-marketing-google-plus-tools-measure

 


Via Giuseppe Mauriello
more...
Intriguing Networks's curator insight, December 7, 2013 2:14 PM

Useful Metrics for G+ Marketing and measuring your public engagement

BlairEvanBall's curator insight, February 28, 2014 11:01 AM

Check out these five tips. Especially local businesses using Google+ to get you ahead of the competition.

Scooped by heyjuggernaut
Scoop.it!

Converse Taps Nemo as North American Retail Agency, Rolls Out Holiday Collection

Converse Taps Nemo as North American Retail Agency, Rolls Out Holiday Collection | What the Tech | Scoop.it
Converse has partnered with a new agency of record for North American retail, Nemo Design, to coordinate marketing for a new holiday sneaker collection.
heyjuggernaut's insight:

Hiring niche agencies is a solid strategy for growing particular sub-brands as they will bring new ideas and approaches outside of the traditional.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Why One Creative Agency is Banking On SaaS (And Big Data)

Why One Creative Agency is Banking On SaaS (And Big Data) | What the Tech | Scoop.it
heyjuggernaut's insight:

curious to learn how data centric design will play into the user experiences created.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Billboards Feature Programming Code To Lure Tech Graduates - PSFK

Billboards Feature Programming Code To Lure Tech Graduates - PSFK | What the Tech | Scoop.it
Cornell NYC Tech uses cryptic advertising to attract high-caliber applicants.
heyjuggernaut's insight:

now that's targeting using Out of Home.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

All Retailers Should Embrace Technology: Wagner - Bloomberg

All Retailers Should Embrace Technology: Wagner - Bloomberg | What the Tech | Scoop.it
All Retailers Should Embrace Technology: Wagner
Bloomberg
Sept.
heyjuggernaut's insight:

Obviously. What is missing is the way in which retailers can maintain smaller more select amounts of inventory and provide delivery methods. Stores are rapidly becoming only a place to try things on.  If you know they are going home to shop online, why not make it easier on them in store.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Bang & Olufsen Headphones Let You Rock Out in Style

Bang & Olufsen Headphones Let You Rock Out in Style | What the Tech | Scoop.it
Bang & Olufsen is shouting louder in the headphone space with new earbud and over-the-ear designs. Aimed at a younger crowd, the headphones are under its growing B&O Play brand.
The two models are the H6 and H3.
heyjuggernaut's insight:

Still prefer the Beats.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Never Thought A Billboard Could Be Used This Way!

Never Thought A Billboard Could Be Used This Way! | What the Tech | Scoop.it
Simply amazing! Who knew that something as universal as a billboard could be used in such a way.?
heyjuggernaut's insight:

Interactive billboard that creates "WATER". Fantastic.

so many countries can benefit from thinking outside the box like this approach.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Digital Subway Ad Responds To Incoming Trains [Video]

Digital Subway Ad Responds To Incoming Trains [Video] | What the Tech | Scoop.it
Interactive billboard uses ultra sonic sensors to react to its surroundings by blowing in the wind.
heyjuggernaut's insight:
pretty close to the airline billboards in France.
more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Olympic athletes in Sochi banned from posting video, audio to social media - GeekWire

Olympic athletes in Sochi banned from posting video, audio to social media - GeekWire | What the Tech | Scoop.it
There's a reason you won't see any Instagram or Vine videos published on social media by Olympic athletes this month in Sochi.
heyjuggernaut's insight:

in a socially connected society, banning of videos by athlete's seems contrary to expanding the reach of an event like the Olympics.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Apple could blend in Siri with future smart docks - CNET (blog)

Apple could blend in Siri with future smart docks - CNET (blog) | What the Tech | Scoop.it
Apple could blend in Siri with future smart docks
CNET (blog)
Apple could blend in Siri with future smart docks.
heyjuggernaut's insight:

One step closer to not even needing to touch a remote control device.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Argos opens doors on first digital concept store | The Retail Bulletin, Retail News

Argos opens doors on first digital concept store | The Retail Bulletin, Retail News | What the Tech | Scoop.it
The UK online and high street retailer, today unveiled its first of six digital concept stores that aim to redefine the role of a store for a digital future.
more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

British Airways Billboards Interact With Their Planes Overhead - PSFK

British Airways Billboards Interact With Their Planes Overhead - PSFK | What the Tech | Scoop.it
The digital signs reveal an image of a child pointing upwards when an aircraft flies over it.
heyjuggernaut's insight:

Interactive mobile outdoor advertising using custom built surveillance technology to recognize a plane flying over head.

 

So we know that is possible...then what?

1. Imagine ads targeted to your vehicle type or some unique identifier.

2. Ads served based on some stored brand preferences or "profiling".

more...
No comment yet.
Rescooped by heyjuggernaut from Social Media Content Curation
Scoop.it!

Content Curation Buyer's Guide

Content Curation Buyer's Guide | What the Tech | Scoop.it

Excerpt from article by Robert Rose and published on Content Marketing Institute:
"Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the “world” is talking about that particular topic. We see it as a spectrum of activities that evolve from one point to the next:

- Simple aggregation and collection of content (with or without a distinct point of view)
- Active curation and promotion of a point of view using that collection as a source
- Aggregation and curation of user-generated content and social conversation around reported events or news in order to build an engaged community
- Active real-time coverage of events and “newsroom” coverage of events around trending topics

If you want to use curation but are not sure how it could fit into your content marketing strategy, consider these four business benefits.

1. "Taming the firehose of content"
Many content marketers still struggle with “feeding the beast” of content and look to content aggregation tools to help them filter — and provide topical relevance to — content they may want to deploy for any of the approaches mentioned above.

2. Faster, more agile content marketing
Beyond social listening tools, content curation and aggregation tools (especially those that also pull in conversations) can help a brand be “in tune” with what’s happening in real time.

3. Adding points of view and distinct experiences
Many content curation tools approach the curation idea from this perspective — where the content marketer has not only the capability to aggregate the content in a “portal” type of interface, but also to organize and add new content, and package it all in a way that may create an entirely new type of experience.

4. Empowering and engaging target audiences
Jeff Ernst, Vice President of Marketing at Forrester Research, has been quoted as saying, “Consumers don’t buy your product or service, they buy your approach to solving their problem.” This is certainly a core tenet of content marketing, and the idea of giving audiences both the incentive and the power to aggregate around a branded approach to a particular topic is an attractive one.

Evaluating content curation solutions
The content curation space has extraordinary diversity in differentiating technology. While some are, quite literally, just using basic web searches to aggregate content based on themes, other solutions have incredibly sophisticated semantic and indexing technologies that could ultimately provide true differentiating value to the business — or an acquiring company.

We recommend developing a more thorough evaluation of the benefits a curation and conversation management process should achieve for your business.
Here are some questions you may want to ask:
- What sources can the tool curate content from? RSS feeds? Twitter? LinkedIn? Facebook?
- How can the tool help me filter the best info?
- Can it curate content that’s created in-house across different channels?
[...and many others]..."

Read full, original and interesting article here:
http://contentmarketinginstitute.com/2013/11/content-curation-solutions/




Via Giuseppe Mauriello
more...
ELISA TANGKEARUNG's curator insight, November 21, 2013 10:30 AM

Untukmu Temang-temang...:) f u my friends

MURIEL LESELBAUM's curator insight, November 23, 2013 12:51 PM

La curation vue sous l'angle du marketing - pour nous aider à l'utiliser comme outil de travail collaboratif

Rescooped by heyjuggernaut from HTML5 and CSS3
Scoop.it!

Useful CSS Tools for Web Designers and Developers

Useful CSS Tools for Web Designers and Developers | What the Tech | Scoop.it
Here we present 12 useful tools and resources to make CSS coding an enjoyment.

Via Miriam Stenson
more...
Rescooped by heyjuggernaut from Marketing Strategy and Business
Scoop.it!

21 Best FREE SEO Tools for On-Page Optimization

21 Best FREE SEO Tools for On-Page Optimization | What the Tech | Scoop.it

Excerpt from article on Search Engine Watch:
"Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.
(Here just is the list).


- Keyword Research:
1. Wordstream
2. Keyword Eye Basic
3. YouTube Keyword Tool
4. Übersuggest

- Content Tools:
5. Anchor Text Over Optimization Tool
6. Convert Word Documents to Clean HTML
7. Copyscape

- Technical Tools:
8. Xenu's Link Sleuth
9. Robots.txt Generator
10. Robots.txt Checker
11. URI Valet
12. Title and Description Optimization Tool
13. Image SEO Tool
14. Schema Creator
15. Google Snippet Preview
16. Structured Data Testing Tool
17. XML Sitemap Generators
18. XML Sitemap Inspector
19. Pingdom Website Speed Tool
20. Fiddler
21. Microsoft Free SEO Toolkit..."

Each tool is analyzed with some information. Read full original article:
http://searchenginewatch.com/article/2303494/21-Best-FREE-SEO-Tools-for-On-Page-Optimization

 


Via Giuseppe Mauriello
more...
malek's curator insight, October 31, 2013 8:13 AM

The odd couple "quality and Free", a well picked list.

Scooped by heyjuggernaut
Scoop.it!

Alibaba’s $206M Stake In ShopRunner Will Help It Challenge Amazon

Alibaba’s $206M Stake In ShopRunner Will Help It Challenge Amazon | What the Tech | Scoop.it
heyjuggernaut's insight:

As mobility spreads in China, Alibaba stands to create a signficant headstart which would relate to a broader US presence in the near future.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Jeffries: Video Ad Network Model Has Early Advantages, Coming Challenges

Jeffries: Video Ad Network Model Has Early Advantages, Coming Challenges | What the Tech | Scoop.it
Video is a big part of the programmatic ad discussion taking place at New York's Advertising Week. A recent look at the landscape by Jeffries & Co. finds that early players like Tremor and YuMe have certain advantages in the short term.
heyjuggernaut's insight:

"Pure play" companies adopting a network model, such as Tremor and YuMe, are now sorting out how to meet the challenge of data-driven buying.

 

This alone will be the path to profitably producing video content into experiences.

more...
No comment yet.
Scooped by heyjuggernaut
Scoop.it!

Jimmy Kimmel's Twerking Prank Illustrates All That Is Inane About TV News - Vulture

Jimmy Kimmel's Twerking Prank Illustrates All That Is Inane About TV News - Vulture | What the Tech | Scoop.it
New York Daily News Jimmy Kimmel's Twerking Prank Illustrates All That Is Inane About TV News Vulture Jimmy Kimmel revealed last night that his show was behind the twerking-girl-catches-fire video that recently went viral, and he capped his segment...
heyjuggernaut's insight:

that's one way to get a viral video started and debut the results in an interview form to reveal the producers.

more...
No comment yet.