Keeping your Users Happy is Key | What the hell is natural? | Scoop.it

http://www.clickconsult.com/internet-marketing-blog/keeping-your-users-happy-is-key.html

Whilst the do's and don'ts of SEO seem to be in a constant state of flux, some aspects of maintaining an effective site will never go out of style. You need to give your users what they want, when they want it - do this, and they're more likely to come back to your site over a competitor they feel is all style and no substance.