What the bawk? Chick-fil-a and social movement
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What the bawk? Chick-fil-a and social movement
Analyzing Chick-fil-a and the relationship they have with the public.
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Has Chipotle's Twitter Account Been Hacked?

Has Chipotle's Twitter Account Been Hacked? | What the bawk? Chick-fil-a and social movement | Scoop.it
Chipotle's primary Twitter account unleashed a series of strange tweets Sunday afternoon, suggesting the restaurant chain may have been hacked.
Ellie Auer's insight:

Having your company Twitter account hacked is a corporation’s public relation’s teams worst nightmare. Having your company’s Twitter hacked and not handled professionally and appropriately could almost be worse. Chipotle’s Twitter account was hacked but it still remains unclear to who is to be held responsible for the most recent break-in. With the overwhelming replies and responses on Twitter over the most recent hack, this most recent break-in would almost be impossible to miss. I found this article on mashable.com and I had to learn more about it and after looking through the article more, I am most certainly glad that I did. The tweets that were linked on the Twitter account were completely odd and certainly random. Many followers made light of the Twitter hack but some were just left without any answers that they were looking for. One of the more light-hearted tweets in response to the most recent scandal read, “So the person running Chipotle’s tweets account is staying at their parents’ place this weekend and is showing them Twitter?”

 

With all joking aside, I personally feel like Chipotle did not handle the Twitter hack very well. The account holder (whoever he or she may be) did not even acknowledge the fact that their account was hacked directly. Individuals would post tweets telling Chipotle they thought that the account was being hacked and it seemed that many of them fell on deaf ears. In order to come back from a hack like that, I think a company should at least make a formal statement regarding the issue and encouraging consumers to still support them. Instead of releasing a tweet that reads, “please return to the usual Chipotle love and thanks for your patience with us today – Joe” I understand completely that the popular restaurant franchise may want to maintain a simple and casual appearance online. However, as a consumer I would have liked to see that at least “Joe” understands what is going on and would ensure me to keep on “loving my Chipotle.” Sometimes I think that the delivery to a message is often more important then the message itself. If the timing is all wrong, individuals will not care to hear what the company or businesses is trying to convey. As public relations advocates we can learn from this Chipotle example and try to not repeat the same mistakes in the future! 

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5 reasons every PR pitch should include video | Articles | Social Media

5 reasons every PR pitch should include video | Articles | Social Media | What the bawk? Chick-fil-a and social movement | Scoop.it
Videos grab attention and make your brand look cutting-edge and interesting. Read on for more ways they can help you land media coverage.
Ellie Auer's insight:

This article that I found on www.prdaily.com was exciting to read and was a breath of fresh air after finding my last article about the negative aspects on public relations. Like many public relations advocates and students know, the public relations industry is constantly changing and constantly growing. With that being said, this article that highlights the use of social media tools like Vine and Instagram video features. One aspect of the public relations industry that always seemed to bother me or get underneath my skin was the fact that pitches and press releases often seemed boring to me. News of integrating social media tools into the pitch writing process is music to my ears! I think that using a short (about thirty second) video in the media materials is an excellent idea. I have always been a visual learning and enjoy looking at videos and pictures, to expand my knowledge. This article touches briefly on five top reasons that every pitch should include a short video. I personally think that the top reason that a pitch should include new social media tools within them is simply the fact that it makes your pitch stand out from the crowd. If I personally were to receive a stack of pitches in my e-mail or on my desk, I would immediately look for the one that is the most dynamic, the most colorful and the most up-to-date.

 

I think that as public relations advocates, we should learn from this article and adapt our practices. If you can’t change with the times, the times are going to leave you and your stubbornness in the past. This article touches on four more major reasons why we should add videos into all of our public relations pitches. Although, I do not think that these changes are as important as the first point, they still are influential. The following four topics are additional information for public relation advocates to consider next time before creating a pitch: videos can explain information more quickly than copy, videos make your brand seem more interesting, video increases engagement, and video is less expensive than it used to be. I think that the last point that was made here couldn’t be truer than true. In the respect that almost every individual has a smart phone now a days, there almost is no excuse not to use these popular social media tools to enhance your pitch! Overall, these tips and suggestions should begin to be used in all of the public relation practices! 

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Chick-fil-A unlikely to come to UIS campus

Chick-fil-A unlikely to come to UIS campus | What the bawk? Chick-fil-a and social movement | Scoop.it
Ellie Auer's insight:

According to this most recent article I found about Chick-fil-A boycotts, involves another college campus protest. This time the debate is taking place at the University Illinois Springfield. The debate may be taking place at a different campus, regardless of the time and place, the question remains the same. Will Chick-fil-A be able to return or stay on college campuses across the country? Or is it to late to turn the other cheek; has president Dan Cathy said all that he has to say?

 

I recently did a past Scoop-it on an article discussing the ideas of boycotting popular restaurant brands. Is boycotting really effective or not? As it turns out often times than not, boycotting seems to be a waste of time. As I had mentioned in one of my past posts, Southern Illinios University Edwardsville was in the middle of staging their very own protest. The student government of Southern Illinois University Edwardsville began speaking out about the possibility of how Chick-fil-A should leave campus this past semester. The student government claims that Chick-fil-A cannot remain on campus while believing in the, “We Are One” campaign. Once the students of Southern Illinios University found about the protest, there were moments of outrage and a rallying of supporters. I actually had the privilege of attending one of the Chick-fil-A debates hosted here on campus last semester. It was very interesting to see and I really genuinely enjoyed watching a healthy debate. However, I would suggest that some of the speakers should have taken a intro course to public speaking, I might add. As a public relations student, it was exciting to see my fellow Speech Communication peers in attendance as well as taking part of the actual debate. It is always exciting to see what I am learning in the class room take place in real life, it is always nice to see my practice actually taking place!

 

The reasoning behind the protest decision is that since the restaurant funds anti-gay organizations, it discriminates against the gay community. I might be overstepping my boundaries here, but they are no longer funding organizations, should we still vote to kick them off of campus? Even though Chick-fil-A was trying to do the right thing, the media keeps spinning the message and dragging it out of context. What is a company to do when society is making it impossible to do the right thing? Thankfully, Chick-fil-A was not voted off of the campus at Southern Illinois University Edwardsville, which I personally found to be the right thing! It will be interesting to see if the new incoming students this Fall will still support Chick-Fil-A or not. Only time will tell! 

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Chick-Fil-A's Business Thrives Despite Anti-Gay Backlash

Chick-Fil-A's Business Thrives Despite Anti-Gay Backlash | What the bawk? Chick-fil-a and social movement | Scoop.it
Ellie Auer's insight:

According to the article found on huffingtonpost.com, Chick-fil-A has been steadily growing and shows no sign of stopping. The franchise was in such a high demand that Mr. Cathy began expanding his restaurants all across the nation. Chick-fil-A restaurants were once solely located in the Southern regions of the United States. It comes to no surprise to find that a large majority of demographics agree with Mr. Cathy’s comments in this region, as the highest approval ratings are found in none other than the Southern states. In contrast, some disagreements about Mr. Cathy’s views are shared within the Northern regions. In 2011 alone, sales for Chick-fil-A was at an all time high and their customer-satisfaction rating went along to match it.

 

Even though Mr. Cathy keeps making statements and this public relations crisis seems to be never ending, the popular fast food franchise is thriving. Recently Chick-fil-A’s public relations team released a statement explaining how their words were taken out of context. The newest development in this most recent blunder, lead the public relations department to release the following statement, "And while our sincere intent has been to remain out of this political and social debate, events from Chicago this week have once again resulted in questions around our giving. A part of our corporate commitment is to be responsible stewards of all that God has entrusted to us. Because of this commitment, Chick-fil-A's giving heritage is focused on programs that educate youth, strengthen families and enrich marriages, and support communities. We will continue to focus our giving in those areas. Our intent is not to support political or social agendas."

 

If sales and customer satisfaction at are at all time record highs, then why do people think that Chick-fil-A will suffer? We are in the age of technology and social media and when a statement is made with this magnitude it can’t go unnoticed. Twitter, Facebook, Yelp and other social media outlets have only placed the comments under a microscope. Social media sites like these make this discrepancy accessible to everyone. It seems for the time being that the marketplace is continuing to believe in their social mores. In my opinion, Chick-fil-A will have record high sales this year due to the extensive media coverage weather seen as favorable or unfavorable for certain individuals. Social media has significantly helped the business’s image, and customers will still come from miles around to enjoy their famous chicken sandwich.

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Embattled Chick-fil-A denies rumors that it created fake Facebook accounts | Articles | Home

Embattled Chick-fil-A denies rumors that it created fake Facebook accounts | Articles | Home | What the bawk? Chick-fil-a and social movement | Scoop.it
Ellie Auer's insight:

With all of this controversy surrounding Chick-fil-A, what has Chick-fil-A’s public relations team been doing? One would assume they would be keeping very busy. According to the website, www.prdaily.com they have been up to no good and have recently been accused of conducting in some shady social media practices. What has Chick-fil-A’s public relations team accused of? Creating a fake Facebook account and posing as a young teenager girl named Abby Farle. Chick-fil-A’s public relations team denies all accounts of having anything to do with such allegations, but one common consumer cannot help but to wonder? According to this most recent article, several more websites have seem to have pointed out that something fishy was going on with this Facebook account. To seal the deal even more, it turns out that “Abby’s” profile picture was pulled from a generic stock photograph website. The question now remains, who did this and how will Chick-fil-A come out of this most recent scandal?

 

Disagreeing is in our human nature. We all have disagreed with someone at some point in our lives; it is bound to happen eventually. What happens when as a society we end up disagreeing on a nation scale? Chick-fil-A recently has been in and out of the news coverage for months all thanks to their CEO, Dan Cathy mentioning his views towards same sex marriage. As individuals, we all are entitled to our own opinions but often I think that we forget that simple idea. If we all are entitled to our own opinions, can’t we just agree to disagree? Though a good thought, we know that this is simply not the way that the world works today. Now a days it is impossible to keep something hidden on the Internet for long, everything is a hundred times more accessible and information now travels at the speed of light.

 

Maintaining a healthy and honest relationship with consumers and employees is something that is a must when you are dealing with community relations. Employers have tended to regard their relationships with the surrounding communities as being an extension of their employee relations. It seems that Chick-fil-A has not been maintaining a healthy relationship thus far, the real question is can they come back from it? When a Chick-Fil-A spokeswoman Tiffany Greenway was asked about the fake Facebook account, she emailed PR Daily, saying: “I can confirm that Chick-Fil-A has not created a false Facebook account or persona of any kind. Our official corporate Facebook page continues to be our only one.”

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Chick-fil-A: Our position was ‘mischaracterized’ | Articles | Home

Chick-fil-A: Our position was ‘mischaracterized’ | Articles | Home | What the bawk? Chick-fil-a and social movement | Scoop.it

It was recently brought to light that Chick-fil-A would soon stop donating money to anti-gay establishments. The only issue that Chick-fil-A seems to be running into is the fact on what is considered anti-gay and what is considered not? There seems to be a very fine line on what is considered okay according to the media and what is not okay. In my personal opinion, Chick-fil-A should stop donating large sums of money to blatant anti-gay establishments and groups. However, where I draw the line is when it comes to Christian organizations. Just like freedom of speech, as Americans and free willed individuals we have the right to believe in whatever religion we choose.

 

What is spiking the most recent controversy is the fact that some individuals are claiming that since Christians do not believe in same sex marriage, funding from Chick-fil-A also needs to be cut off immediately. Asking a man to not support his church and not believe in what he wants is simply not right and un-American. By asking Mr. Cathy and his organizations to not fund in their beliefs is like asking him to adopt a foreign religion. Mr. Cathy does not believe in same sex relationships or marriage and will not and he has every right to believe in whatever he so please.

After Mr. Cathy had created this most recent media firestorm, his public relations team quickly responded and posted these following statements: “A part of our corporate commitment is to be responsible stewards of all that God has entrusted to us. Because of this commitment, Chick-fil-A’s giving heritage is focused on programs that educate youth, strengthen families and enrich marriages, and support communities. We will continue to focus our giving in those areas. Our intent is not to support political or social agendas.”

 

Now that I am off of my soapbox, I want to go into depth a little more about this most recent article. I think that consumer relations play a huge role in this most recent published work. As I had mentioned in some of my pervious statements, a vast majority of individuals simply eat at Chick-fil-A for the product alone. According to our textbook, on page 134, it mentions that idea that for a company to function properly, it needs to have a strong relationship with it’s public. The book states that customers make buying decisions based on how companies run their business. I suppose that these customers are still loyal because they believe that like everyone else, Chick-fil-A should have freedom of speech and religion too.

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Does Chick-fil-A controversy risk turning off young employees?

Does Chick-fil-A controversy risk turning off young employees? | What the bawk? Chick-fil-a and social movement | Scoop.it

It’s not all about the chicken sandwich and it’s not all about anti-gay protests. There is an entire team of Chick-fil-A employees that seemed to be left in the dust when the controversy landed. There have been several articles published online and in print that discussed how Chick-fil-A is handling their employee relations, this Washington Post article happens to be one of my favorites. I think that this article offers a lot of insight into what is going on within the Chick-fil-A public relations department. This article specifically focuses on the fact that the media has recently been targeting gay employees that work at Chick-fil-A franchises throughout the United States. Recently a “dairy” has gone viral, a woman claiming to be a gay Chick-fil-A employee’s thoughts are now published all over the Internet.

 

The gay employee made claims that she was being harassed and discriminating against, even while she was at work. Chick-fil-A has to worry about offending more individuals and consumers, but this article brings up an interesting point. Should Chick-fil-A be worried about loosing their younger fan base? Should they be worried about loosing possible future employees? An even more interesting point that this article brings to light is the fact that Chick-fil-A even has a major college scholarship program; this could put potential scholarship applications at a standstill. According to the article, many of the employees agree or at least stand by with what Mr. Cathy’s statements. With the company ever growing, Chick-fil-A will need more young and older employees and if they are not careful about maintaining their image with their employees and their public, they could be facing another crisis.

 

I think that Chapter 4 discusses in depth the subject of community relations and how it can either make or break your business. With so many Chick-fil-A consumers and employees disagreeing, the public relations department has to be careful. According to page 51, managing your relationships can be difficult at times, things can become complicated. According to page 51, “This approach is far different from doing nice things for the community.” There is a fine line and public relations professionals have to understand how to walk that line.

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Let Chick-fil-A Fly Free

Let Chick-fil-A Fly Free | What the bawk? Chick-fil-a and social movement | Scoop.it

The Chick-fil-A crisis has been taken out of context and become a larger than life situation. What seemed like harmless comments, staged an uproar and a media firestorm. A restaurant that became famous for their chicken sandwiches is now famous for their president, Dan Cathy’s anti gay statements. I have made my opinion known; I believe that individuals have the right to express free speech. I think that we all forget that every once in awhile. One thing that I have noticed while studying within the field of public relations is the sole fact that the media seems to play by it’s own rules. Although the general public needs a wake up call about freedom of speech, it seems to me that the media needs it more.

 

Chapter 7 in our textbook solely discusses the topic of media relations. Having a relationship with the media can either make or break your business and Chick-fil-A is walking in between that fine line. After reading this chapter, I now have a much better understanding about why some stories make into the news “stream” and others do not. Page 160 in our textbook offers an excellent explanation on why the media seem to only exploit the bad rather than the good. William Plummer, a former political figure mentions within the chapter, “in a republic based upon public opinion, it is necessary to excite a spirit of inquiry-to furnish public men with information of their errors.” I personally agree with what Mr. Plummer says in regards to the media. Consumers of Chick-fil-A, who also agreed with the idea that Mr. Plummer discussed, decided to take a stand against the media.

 

Supporters and loyal customers of the fast food franchise decided to host a Chick-fil-A appreciation day. Thousands of individuals across the country showed up at their local Chick-fil-A to show their support. Lately, all you seem to hear about Chick-fil-A is the negative aspect and the protests. I really found this article interesting because it shows how the media is biased and how there really are two sides to every story. As a consumer, I have heard countless new stories regarding the fact that social media has hurt Chick-fil-A. In this article, we can see that really social media can hurt your business but it can also help your business. Thousands of customers that day tweeted, texted, posted and Instagramed their experience at their local restaurant. This outpouring of positive feedback gave Chick-fil-A the boost that it needed to regain their social standings.

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Chick-Fil-A Named America's Favorite Chicken Chain

Chick-Fil-A Named America's Favorite Chicken Chain | What the bawk? Chick-fil-a and social movement | Scoop.it

It seems like consumers nationwide simply cannot get enough of Chick-fil-A’s signature chicken sandwich. For months now, individuals and researchers have wondered wither or not Chick-fil-A’s sales would suffer from the most recent public relations crisis. According to the most recent articles published online, it seems that Chick-fil-A’s sales are at an all time high and the consumers keep coming back for more. I can only speak for my personal opinion but I still and always will eat Chick-fil-A. I do not eat Chick-fil-A because I am trying to make a statement; I simply eat the popular fast food franchise because I love the food. I do believe that Chick-fil-A makes the best spicy chicken sandwich and they do make a product that is high in quality and according to this most reason article, it seems like I am not the only one who feels this way.

 

Just because a company goes through a crisis, does not mean that the company is “doomed.” There have been plenty of companies that had gone through similar crisis communication scandals and came back standing on top. It seems that the most recent company to be added to the list of successful companies that came back from the depths. When we step back and analyze the Chick-fil-A crisis as public relations professionals, we can see a vast amount of teaching tools. We see examples of things that we should either do or not do. In chapter 2 of the textbook, Public Relations Practices we can see how advocates learn to approach the dynamic duo of opportunities and problems.

 

According to the article, Chick-fil-A has been steadily growing and shows no sign of stopping. The franchise was in such a high demand that Mr. Cathy began expanding his restaurants all across the nation. Chick-fil-A restaurants were once solely located in the Southern regions of the United States. It comes to no surprise to find that a large majority of demographics agree with Mr. Cathy’s comments in this region, as the highest approval ratings are found in none other than the Southern states. In contrast, some disagreements about Mr. Cathy’s views are shared within the Northern regions. In 2011 alone, sales for Chick-fil-A was at an all time high and their customer-satisfaction rating went along to match it.

 

The ultimate question that Chick-fil-A needs to have society answer is: will customers really stop eating chicken because they believe in gay marriage or not? According to page 20 in our textbook, the only way to affect the societal structure of the marketplace is to directly affect individual’s mores. “Mores are the informal rules by which we all agree to live in. Although they are rarely written or formally adopted, they are very much a part of the way people live and work” (Center, Jackson, Smith, Stansberry 20). In a much simpler way of wording things, Chick-fil-A needs to see if people are going to continue to believe in their mores or divert from them entirely.

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Chick-fil-A employee quits due to company's homophobia

Chick-fil-A employee quits due to company's homophobia | What the bawk? Chick-fil-a and social movement | Scoop.it

Regardless if you agree or disagree with Mr. Cathy’s statements against gay marriage, are you really going to stop eating those delicious chicken sandwiches? Honestly, it’s a tough decision when it comes down to it. I never grew up around a Chick-fil-A, so for me it’s that special treat that I get to indulge in every once in awhile. Once the protesting has reached its end, the question lying underneath all of the mayhem will slowly be brought to the surface of this controversy. Will Chick-fil-A survive this most recent blunder? According to this insightful article, the answer is yes. Perhaps even more than yes, the business may even be better off than they were before Mr. Cathy made his controversial statement. All of the media coverage, protestors and customer chatter has damaged Chick-fil-A’s image in one way but in another has dragged the company into the spotlight on media’s center stage.

 

When we step back and analyze the Chick-fil-A crisis as public relations professionals, we can see a vast amount of teaching tools. We see examples of things that we should either do or not do. In chapter 2 of the textbook, Public Relations Practices we can see how advocates learn to approach the dynamic duo of opportunities and problems. The ultimate question that Chick-fil-A needs to have society answer is: will customers really stop eating chicken because they believe in gay marriage or not? According to page 20 in our textbook, the only way to affect the societal structure of the marketplace is to directly affect individual’s mores. “Mores are the informal rules by which we all agree to live in. Although they are rarely written or formally adopted, they are very much a part of the way people live and work” (Center, Jackson, Smith, Stansberry 20). In a much simpler way of wording things, Chick-fil-A needs to see if people are going to continue to believe in their mores or divert from them entirely.

 

According to the article, Chick-fil-A has been steadily growing and shows no sign of stopping. The franchise was in such a high demand that Mr. Cathy began expanding his restaurants all across the nation. Chick-fil-A restaurants were once solely located in the Southern regions of the United States. It comes to no surprise to find that a large majority of demographics agree with Mr. Cathy’s comments in this region, as the highest approval ratings are found in none other than the Southern states. In contrast, some disagreements about Mr. Cathy’s views are shared within the Northern regions. In 2011 alone, sales for Chick-fil-A was at an all time high and their customer-satisfaction rating went along to match it.

If sales and customer satisfaction at are at all time record highs, then why do people think that Chick-fil-A will suffer? We are in the age of technology and social media and when a statement is made with this magnitude it can’t go unnoticed. Twitter, Facebook, Yelp and other social media outlets have only placed the comments under a microscope.

 

Social media sites like these make this discrepancy accessible to everyone. It seems for the time being that the marketplace is continuing to believe in their social mores. In my opinion, Chick-fil-A will have record high sales this year due to the extensive media coverage weather seen as favorable or unfavorable for certain individuals. Social media has significantly helped the business’s image, and customers will still come from miles around to enjoy their famous chicken sandwich

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Comments: What does 'free speech' mean to you? Chick-fil-A debate strikes nerve

Comments: What does 'free speech' mean to you? Chick-fil-A debate strikes nerve | What the bawk? Chick-fil-a and social movement | Scoop.it

Disagreeing is in human nature. We all have disagreed with someone at some point in our lives; it is bound to happen eventually. What happens when as a society we end up disagreeing on a nation scale? Chick-fil-A recently has been in and out of the news coverage for months all thanks to their CEO, Dan Cathy mentioning his views towards same sex marriage. As individuals, we all are entitled to our own opinions but often I think that we forget that simple idea. If we all are entitled to our own opinions, can’t we just agree to disagree? Though a good thought, we know that this is simply not the way that the world works today. Recently a program on CNN asked individuals in regards to what they thought about the Chick-fil-A scandal. There were a variety of comments ranging from support to utter disgust.

 

Regardless if you agree of disagree with Mr. Cathy’s comments about same sex marriage, your opinion is your own and rightfully so. The question that CNN posed was wither or not you agree or disagree with the right to free speech. When CNN asked this question there was one response that seemed to stick out more than usual. The comment was from Matt Zieminski and what he said was simple and to the sweet. I will not post his whole comment on here, if you wish to read his entire comments simply read the article for yourself. Mr. Zieminski stated, “We all want equality, we just don't yet know the right way to achieve it. I am gay and I can tell you without a doubt I fully support those like me as well as those completely different from me because that's what makes our country better than most. We can disagree online and in person and on air as much as we want and at the end of the day nobody is hung for what they said and we all still can be united as people. This country faces serious issues and it's time that we get serious answers. I don't give a damn what Chick-Fil-A or The Home Depot or Gap or any other corporation thinks about gays. I care what my leaders think about equality. It's time to stop dancing around the issue and ask our leaders to give us real cohesive answers to this question: When? When will we have true equality in this country?"

 

I think that Chapter 4 in our textbook explains this concept very well. The chapter discusses in depth the subject of community relations and how it can either make or break your business. With so many Chick-fil-A customers and individuals disagreeing, society begins to create a controversy out of it. When a controversy arises, public relations professionals must know how to handle it and how to manage the community surrounding the crisis. According to page 51 in our textbook, community relations can be at the core of what either makes a campaign work or not. Managing your relationships can be difficult at times, things can become complicated. According to page 51, “This approach is far different from doing nice things for the community.” There is a fine line and public relations professionals have to understand how to walk that line.

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Chick-fil-A PR chief died Friday of a heart attack | Articles | Home

Chick-fil-A PR chief died Friday of a heart attack | Articles | Home | What the bawk? Chick-fil-a and social movement | Scoop.it

What do you do when your public relations chief director passes away from a heart attack in the midst of a crisis? This situation is one that every business prays that they don’t have to handle but unfortunately for Chick-fil-A, this nightmare became a very real reality. Donald Perry, who was the popular franchise’s chief director of their public relations department sadly passed away suddenly. Not even two weeks earlier, Mr. Cathy made comments regarding his personal views against gay marriage. His comments sparked a media and social media firestorm, leaving Chick-fil-A’s public relations department swamped. Chick-fil-A advocates were doing their best to handle the most recent crisis when tragically Mr. Perry passed away. This shocking turn of events, left individuals and public relations advocates wondering was this crisis to blame and was it handled correctly?

 

The public relations department at Chick-fil-A has been doing a sufficient job of trying to keep this most recent controversy under wraps. The media has been largely kept out of the picture until now. With the unfortunate sudden death of Mr. Perry Chick-fil-A was thrown back into the spotlight. After reading Chapter 9 of our textbook, as a public relations student I cannot help but reflect upon the situation. In my personal opinion, I think that Chick-fil-a should have had a “backup” plan. There is a certain set of guidelines that advocates should follow in an event of an unexpected crisis. The public relations department of Chick-fil-A recognized Mr. Perry’s passing and sent their condolences to his family and friends. This of course, was the most respectable thing to do in these circumstances. However, when questions began to arise, the questions seemed to fall upon deaf ears.

 

Reflecting upon this crisis and learning more about this event, I know that I can use this a learning tool for myself in the future. On page 268 in our textbook there are several guidelines that are listed to help guide public relations professionals through a crisis. Some of the guidelines that were discussed on page 268 could have made a difference in the way this most recent Chick-fil-A event could have been handled. In my opinion the Chick-fil-A team should have anticipated an event like this happening in the future at some point. According to our textbook, “there are few events that cannot be anticipated. You might not know when they will happen, but an organization can anticipate a fire, a flood, a strike, and a fatal accident on the job, a robbery and may other unexpected events. Unforunately, the greatest single obstacle to effective crisis perpetration is management denial that one will occur.” Chick-fil-A could have been more prepared and eased the worry of its customers and stock holders.

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Chick-fil-A Leaps Into Controversy

Chick-fil-A Leaps Into Controversy | What the bawk? Chick-fil-a and social movement | Scoop.it

Regardless if you agree or disagree with Mr. Cathy’s statements against gay marriage, are you really going to stop eating those delicious chicken sandwiches? Honestly, it’s a tough decision when it comes down to it. I never grew up around a Chick-fil-A, so for me it’s that special treat that I get to indulge in every once in awhile. Once the protesting has reached its end, the question lying underneath all of the mayhem will slowly be brought to the surface of this controversy. Will Chick-fil-A survive this most recent blunder? According to this insightful article, the answer is yes. Perhaps even more than yes, the business may even be better off than they were before Mr. Cathy made his controversial statement. All of the media coverage, protestors and customer chatter has damaged Chick-fil-A’s image in one way but in another has dragged the company into the spotlight on media’s center stage.

 

     When we step back and analyze the Chick-fil-A crisis as public relations professionals, we can see a vast amount of teaching tools. We see examples of things that we should either do or not do. In chapter 2 of the textbook, Public Relations Practices we can see how advocates learn to approach the dynamic duo of opportunities and problems. The ultimate question that Chick-fil-A needs to have society answer is: will customers really stop eating chicken because they believe in gay marriage or not? According to page 20 in our textbook, the only way to affect the societal structure of the marketplace is to directly affect individual’s mores. “Mores are the informal rules by which we all agree to live in. Although they are rarely written or formally adopted, they are very much a part of the way people live and work” (Center, Jackson, Smith, Stansberry 20). In a much simpler way of wording things, Chick-fil-A needs to see if people are going to continue to believe in their mores or divert from them entirely.

 

     According to the article, Chick-fil-A has been steadily growing and shows no sign of stopping. The franchise was in such a high demand that Mr. Cathy began expanding his restaurants all across the nation. Chick-fil-A restaurants were once solely located in the Southern regions of the United States. It comes to no surprise to find that a large majority of demographics agree with Mr. Cathy’s comments in this region, as the highest approval ratings are found in none other than the Southern states. In contrast, some disagreements about Mr. Cathy’s views are shared within the Northern regions. In 2011 alone, sales for Chick-fil-A was at an all time high and their customer-satisfaction rating went along to match it.

 

     If sales and customer satisfaction at are at all time record highs, then why do people think that Chick-fil-A will suffer? We are in the age of technology and social media and when a statement is made with this magnitude it can’t go unnoticed. Twitter, Facebook, Yelp and other social media outlets have only placed the comments under a microscope. Social media sites like these make this discrepancy accessible to everyone. It seems for the time being that the marketplace is continuing to believe in their social mores. In my opinion, Chick-fil-A will have record high sales this year due to the extensive media coverage weather seen as favorable or unfavorable for certain individuals. Social media has significantly helped the business’s image, and customers will still come from miles around to enjoy their famous chicken sandwich.

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Selena Gomez Debuts Racier Look in Leaked 'Slow Down' Music Video [VIDEO]

Selena Gomez Debuts Racier Look in Leaked 'Slow Down' Music Video [VIDEO] | What the bawk? Chick-fil-a and social movement | Scoop.it
Selena Gomez were in for a treat on Friday, as her new music video for "Slow Down" leaked a little earlier than expected.
Ellie Auer's insight:

Yikes, somebody needs to get a handle on teen Selena Gomez’s public relations! Celebrities are as much a part of social media as regular users, like you and me. In fact, Twitter became an even bigger hit simply and solely because celebrities got to have their own account and were to say what they wanted. Well, maybe the whole free to say what you wanted thing has recently declined in popularity because celebs were saying literally whatever they wanted to. Matter of fact, a lot of Twitter celebrity accounts are run by a public relations team that the celebrity has appointed. Normally, I try to stay away from all of the celebrity gossip and publicity; however, this article that I found on mashable.com was almost impossible to resist. Many of you may have heard of Selena Gomez and recognize her from her music, movies or dating Justin Beieber in the past. I chose this article because I remember Selena Gomez getting her start out from the Disney Channel and for me, that is something that I have never been able to separate form her image. To me and to many other individuals, Selena will always be a young Disney child star.

 

This article talks about how some of Selena’s fans and her critics as well, are not responding well to the recent music video and outfit choices that she appeared in. Is Selena Gomez “sexing” up her look a little to soon for her fans and the general publics liking? According to social media recently, the answer would appear to be yes. With comments on Twitter saying, “She [Selena] looks like she is 13 and the video just made me uncomfortable.” Along with changing her look and releasing a new provocative song, many of her fans are accusing Selena of being a “copy-cat.” Looking on Twitter, you can see an overwhelming amount of comments supporting this accusation. Once individuals have viewed the leaked music video, fans may think that they have seen a music video like this before. Selena’s new music video features her driving in a car and then scenes of her dancing in the club…an almost exact same plot line and setting that one of Miley Cyrus’s past songs was set up. With tweets from Miley’s supporters claiming, “Nice try Selena, but Miley did it first” it would appear that Miss Gomez’s public relations team has a lot of work to handle. With the leaking of a music video, fans unhappy about her new style and the rumor that Selena copied Cyrus’s video…I think it’s safe to say that it’s time for a crisis campaign! 

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The Problem With Public Relations

The Problem With Public Relations | What the bawk? Chick-fil-a and social movement | Scoop.it
I have been dealing with P.R. people for a very long time. It would be crazy to categorize all public relations people as crazy, so let’s just say that P.R. people drive me crazy.
Ellie Auer's insight:

This article proved to be hard to read for me, as a public relations advocate and student, I found it quite disturbing and upsetting. However, with the good side of public relations there is always a bad side just like any normal business. There will always be positives and negatives to each and every growing industry. This article faces the age-old question, to use public relations or not to use public relations? This blog published in The New York time, was published and written by Bruce Buschel an owner of an up-and-coming new seafood restaurant located in the Hamptons. When Mr. Buschel opened his restaurant he was concerned (like any small business owner would be) if his new business would stand out in a sea of other small businesses. Naturally, Mr. Buchel and his partners consulated with public relations firm and began to implement the new firm’s campaign. Over time however, his partners and Mr. Buschel began to see practices that they were less than excited about and began to doubt if they had made the right decision. One big issue to me it seemed after reading the article was that it seemed like the customer (Mr. Buchel and his partners) could not agree fully on a campaign with their public relations firm. As a public relations advocate and student, I have to ask after reading this article if there was enough input from the client. In the blog post, the reader can sense an overwhelming theme of uncertainty and doubt.

 

Naturally, an owner of a new fresh seafood restaurant may not know all of the odds and ends of the public relations business. Mr. Buchel never makes the statement that he knows all about the public relations business, however, it makes me as a student wonder if he is partly to blame. After reading the article, my advice to future public relations students and to first time small business owners would be, make sure you do your research. Later in the article, it is reviled to the reader that the business partners moved on from the pervious public relations firm to a new one. As the blog post concludes, the new public relations firm seemed to highlight what the pervious firm did wrong. However, the partners still seemed unsure about hiring on another public relations firm and seemed to have similar if not the same doubts as before. If future public relations advocates can learn anything from this enlightening blog post, it would be that first impressions are everything. Once a client has a negative experience in the beginning, the next public relations firm has to work twice as hard to regain their reputation. As advocates, we should be working hard to make sure that we are always making the best impressions from the beginning. 

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Social Networking in the 1600s

Social Networking in the 1600s | What the bawk? Chick-fil-a and social movement | Scoop.it
Coffeehouses were once the distracting new spaces for sharing information and ideas.
Ellie Auer's insight:

According to a recent New York Times article published online within the opinion section, coffeehouses in England are reportedly where the first social environment was born. The article struck me after reading it as extremely enlightening. The article opens by stating an all too familiar statement, that social media sites like Facebook, Twitter, Instagram and Tumblr are tools for destroying our attention spans. This is not the first time that us as Americans have heard this argument, our children’s declining test scores are because social media networking sites are to blame. This article written and published by Tom Standage brings up the valid point by reminding individuals that this concern of our attention spans lessening, more time spent at play and not at work has all happened before with the development of coffeehouses in London in the 1600’s. What some may view as a waste of time and a scapegoat is simply not being given a fair chance. Mr. Standage states that just like social media, coffeehouses were viewed as a place where young people would gather and waste time with one another. All play and no work.

 

What individuals in England failed to understand was that what these young citizens were doing was sharing ideas, reading and writing and expanding their minds. These coffee shops also served as a business hub and even a mail station and post office. Humans are social creatures and we thrive on stimulation. We need both physical and mental stimulation constantly throughout our day. There are still coffee shops throughout the world and countless amounts on street corners today. Just like coffee shops are still thriving so are social media networking sites. Social media needs to escape and break free of it’s negative connotation and I believe that in good time, individuals will start respecting social media for the true instrument that it is. With that being said, there will always be individuals who simply use social media for personal use. However, what about the majority of the other users of these networking sites? Most individuals use social media as a means of expanding their minds and sharing important information with other users. This article reminds all of us that we can learn from the past and to develop with the times, instead of hindering growth and change. 

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Personal branding: 5 components to help you land a job | Articles | Marketing

Personal branding: 5 components to help you land a job | Articles | Marketing | What the bawk? Chick-fil-a and social movement | Scoop.it
Use the same branding techniques as major companies standout in today’s crowded job market.
Ellie Auer's insight:

In light of the past week’s assignments about brand marketing and the creation of a specific brand image, I found this article from www.prdaily.com to be extremely helpful and enlightening. One thing that concerns me more than anything is having a successful, stand out of the crowd, I want you to work for me brand! What first caught my attention about this article was the opening image; it is from a well-known 1-800-contacts commercial. It happens to be one of my all time favorite commercials and always made me laugh. One of the commercial’s famous lines is of course, “My Brand!” this corresponds directly with the information that is supplied within the article. I also was drawn into this article because a past graduate who landed her dream job in a public relation industry and was appointed to an executive level position within a year of working there wrote this article. To say that this is what all public relations graduates dream about would not be an understatement. The author of the article claims that she owes all of her success to her personal branding statements and her brand recreation. She offers several tips for branding yourself and making your personal brand a successful and iconic one.

 

She lists several steps to create a successful brand. They are as follows: define yourself, determine your audience and establish your message. Focusing on these specific areas will form a strong suit for your personal brand and establishing yourself with the marketplace. Some other points for consideration that she mentions within her article is choosing the proper logo and tagline for your brand as well. One aspect of this article that I really enjoyed reading about was the fact that the author suggests using greeting cards as another effective way of delivering your brand message. I have to agree with the author when she mentions that using greeting cards seems to be a dying art. I don’t think that there is anything wrong with bringing back a “dying art form”. I have often thought that in the public relation business, bringing back the “old school” way of doing things often times than not, is the best way of doing business. I would much rather receive a hand-written letter than a tweet on Twitter. Creating your brand message is the one thing that you can personally control and with influence, practice and tips you can create a successful brand message. 

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When Do Company Boycotts Work?

When Do Company Boycotts Work? | What the bawk? Chick-fil-a and social movement | Scoop.it

     

Ellie Auer's insight:

By now, it is safe to assume that you have heard about some form of controversy regarding the popular fast food chain Chick-fil-A. The CEO of Chick-fil-A recently gave an alarmingly honest opinion on the topic of same sex marriage creating a media uproar and consumer outrage nationwide. Boycotts were one of the many responses that customers called to action in response to the now famous Chick-fil-A scandal. As a consumer, I first learned about Mr. Cathy’s statements over social media and then watched the comments spread to television coverage. A disagreement between a company and it’s public is not hard to miss nowadays. We live in the twentieth century and have a media outlet almost everywhere we go. A debacle of this magnitude was practically delivered to the doorstep of every consumer, but who told the employees about the controversy?

 

The relationship that a business has with its employees is a delicate one. If employee relationships are not handled with the upmost form of importance and respect, problems can arise. In this most recent article written by Daniel Diermeier, Director of the Ford Motor Company Center for Global Citizenship, Mr. Diermeier shares his insight on the Chick-fil-A scandal. Mr. Diermeier mentions a number of issues ranging from answering relevant questions to touching on the sensitive subject of employee relations. Mr. Diermeier briefly comments on the fact that one outcome of this scandal could be the raising of tension between Chick-fil-A and it’s employees.

 

If an employee hears about such a strong moral statement, like Mr. Cathy’s statements, they may disagree or agree. If a Chick-fil-A employee agrees, then they may feel more connected to the franchise and their loyalty would remain steadfast. What if an employee disagrees? What if the statements made by Cathy personally offend an employee? In this article, Mr. Diermeier hints at the fact that that employee may have to ask themselves if they still want to work at this business or not. As public relations advocates, we can learn from this situation on how to better improve our company’s relations with the public and their employees. Chick-fil-A’s employees may or may not agree with their CEO’s statements, but the important decision to stay with the franchise is in their hands and theirs alone.

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Video - Breaking News Videos from CNN.com

This CNN.com video clip discusses the disconnect that seems to be happening between members of the community and city officials. As a public relations student, I cannot help but reflect on the current crisis. I believe that Chick-fil-A could have managed their responses better. However, I cannot help but think that really it is the community that should judge their actions a little more closely. After reading and discussing chapter 2 of Public Relations Practices, I believe that the community should watch what they are saying and doing as an emotional response. For example, the book stresses the importance of doing your research before you act. This is something that I believe many of the city officials should have done before they acted. There are three steps listed on page 17 that outline the basis for quality research. The three categories are ignorance, apathy and hostility. The city officials knew that the community was in an uproar and some officials were even upset themselves. However, by not stepping back and analyzing the problem, the statements made by community members only hurt themselves and their image. When a statement is made out of hostility, one of the only solutions is to respond with persuasion.

 

As chapter 2 stated, persuasion can be hard to accomplish after hostile comments have been clearly expressed. To catch all of my fellow peers up to speed on what is happening in the world of Chick-fil-A, I will give you a brief summary. Dan Cathy is the chief operating officer and current president of the popular business franchise. In a recent interview, Mr. Cathy expressed that he does not believe in gay marriage and will not support it. His exact words can be read within the article. After Mr. Cathy had expressed his personal opinion about the matter, a media firestorm was created. The gay community was outraged and has even staged protests in local franchises while calling for a boycott of the restaurant all together. The gay community was not the only one affected by this, as communities affected now want to end their relationship with the business and are putting many city officials under pressure.

 

Regardless if you agree of disagree with Mr. Cathy’s comments about same sex marriage, your opinion is your own and rightfully so. The question that CNN posed was wither or not you agree or disagree with the right to free speech. When CNN asked this question there was one response that seemed to stick out more than usual. The comment was from Matt Zieminski and what he said was simple and to the sweet. I will not post his whole comment on here, if you wish to read his entire comments simply read the article for yourself.

 

Mr. Zieminski stated, “We all want equality, we just don't yet know the right way to achieve it. I am gay and I can tell you without a doubt I fully support those like me as well as those completely different from me because that's what makes our country better than most. We can disagree online and in person and on air as much as we want and at the end of the day nobody is hung for what they said and we all still can be united as people. This country faces serious issues and it's time that we get serious answers. I don't give a damn what Chick-Fil-A or The Home Depot or Gap or any other corporation thinks about gays. I care what my leaders think about equality. It's time to stop dancing around the issue and ask our leaders to give us real cohesive answers to this question: When? When will we have true equality in this country?"

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Tiger Tales: No. 9 LSU will face No. 14 Clemson in the Chick-fil-A Bowl on New Year’s Eve

Tiger Tales: No. 9 LSU will face No. 14 Clemson in the Chick-fil-A Bowl on New Year’s Eve | What the bawk? Chick-fil-a and social movement | Scoop.it

Finally, some good news that doesn’t involve a shred of controversy! Chick-fil-A employees, consumers, investors and patrons finally have something to be happy about. The famous Chick-fil-A Bowl will be Tigers versus the Tigers. Chick-fil-A’s public relations team is welcoming in the pressing media and the countless interviews with open arms. In my opinion, if I was a Chick-fil-A public relations advocate I would be so excited to discuss something positive finally happening within the media rather than having to be on damage control constantly.

 

When Dalton Freeman, Clemson’s center was quoted saying, “That is awesome. If you want to be a consistently outstanding program, you have to play national championship contenders like LSU. They have won the national championship in recent years and always seem to be in the mix for the championship. They have outstanding players and it will be a great challenge, but a great opportunity for us.” This will be Dalton Freeman’s 49th and final start in his last Atlanta bowl. “Our coaches, our players and our fans always look forward to playing against the best programs in the nation, and LSU certainly fits that description,” said couch Swinney, whose school has won 11 games in a season only three other times. “We are going to have the opportunity to compete against a top 10 team that played for it all last year.”

 

The public relations department at Chick-fil-A has been doing a sufficient job of trying to keep this most recent controversy under wraps. The media has been largely kept out of the picture until now. After reading Chapter 9 of our textbook, as a public relations student I cannot help but reflect upon the situation. In my personal opinion, I think that Chick-fil-a should have had a “backup” plan but they are now doing a good job by focusing on the upcoming football game. There is a certain set of guidelines that advocates should follow in an event of an unexpected crisis. This football game could not have happened at a better time for Chick-fil-A’s public relations department. Individuals, employees and investors alike are excited for the upcoming Tiger face off as well.

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Gay Rights Uproar Over Chick-fil-A Widens

Gay Rights Uproar Over Chick-fil-A Widens | What the bawk? Chick-fil-a and social movement | Scoop.it

The Chick-fil-A scandal has become famous throughout the past few months and will continue to increase in popularity as time goes on. It seems funny that something as little or seemingly insignificant a chicken sandwich could cause such a big uproar. There is Chick-fil-A almost everywhere you look; I had no problems finding any articles on my topic thanks to the recent scandal! There are more developments and more comments that are surfacing as this crisis continues to press on.

 

According to this most recent article, Mr. Cathy, the company’s president and chief operating officer, said later in a radio interview “As it relates to society in general, I think we are inviting God’s judgment on our nation when we shake our fist at him and say, ‘we know better than you as to what constitutes a marriage.’ To many individuals, these most recent statements seemed to fuel the fire even more and yet supporters rallied yet again behind Mr. Cathy. These statements are not just affecting average consumers; it is influencing some major politicians and political activists alike. Rick Santorum may be a bit out of the spotlight for now, however he is still showing his full support for Mr. Cathy and the popular fast food chain.

 

According to the article, Mr. Santorum tweeted one day while eating at Chick-fil-a with his sons. The tweet mentioned that he would like to see his followers and supporters on Chick-fil-A appreciation day. Chick-fil-A appreciation day was a large success thanks to the support and encouragement from politicians and influential leaders alike. When examining this article more closely from a public relations stand point, we can see the true power that social media plays within the public relations world. Another key element within this crisis is the element of doing proper research before acting rashly. Regardless if Mr. Cathy thinks he is right or wrong, his public relations team should do proper research on how to not land themselves in these situations again.

 

There are three steps listed on page 17 that outline the basis for quality research. The three categories are ignorance, apathy and hostility. The city officials knew that the community was in an uproar and some officials were even upset themselves. However, by not stepping back and analyzing the problem, the statements made by community members only hurt themselves and their image. When a statement is made out of hostility, one of the only solutions is to respond with persuasion. As chapter 2 stated, persuasion can be hard to accomplish after hostile comments have been clearly expressed.

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Chick-fil-A promises to stop giving money to anti-gay groups

Chick-fil-A promises to stop giving money to anti-gay groups | What the bawk? Chick-fil-a and social movement | Scoop.it

The popular fast food chain Chick-fil-A is still not of the media spotlight just yet. Just when you thought that Chick-fil-A was finished, the company took a bold step and changed their stance in order to appease the public. Many people are applauding the most recent change, however, some individuals are asking if the restaurant was bullied into making their most decision? The CEO of Chick-fil-A recently gave an alarmingly honest opinion on the topic of same sex marriage creating a media uproar and consumer outrage nationwide. Boycotts were one of the many responses that customers called to action in response to the now famous Chick-fil-A scandal. However, all of the boycotts and all of the protesting have come to stop and Chick-fil-A is trying to do the right thing and right a wrongdoing. Chick-fil-A should know that changing the consumer’s opinions is not an easy task and that the road to recovery will be long and hard.

 

Chick-fil-A recently announced that they there now going to cease and cut off all funding to anti-gay establishments. Some customers are thrilled about the most recent decision while others are disappointed. Many individuals, regardless if they support gay marriage or not, think that a business should be allowed to spend it’s earnings the way that they want to spend it. Believe it or not, this issue is hitting close to home for Southern Illinois University Edwardsville students. Southern Illinois University Edwardsville as a Chick-fil-A restaurant on their campus currently, but all of that could change quickly.

 

Student Government at Southern Illinois University Edwardsville have recently decided that there will soon be a petition to kick the restaurant off of campus. The reasoning behind the decision is that since the restaurant funds anti-gay organizations, it discriminates against the gay community. I might be overstepping my boundaries here, but they are no longer funding organizations, should we still vote to kick them off of campus? Chapter 6 in our textbook discusses the idea of consumer relations and how public relations professionals manage the balance. On page 135, the book mentions some guidelines that professionals must follow. One of the guidelines that stuck out to me the most was the fact that protecting your reputation of your product or service can continue to put public pressure on your company. Even though Chick-fil-A is trying to do the right thing, the media keeps spinning the message and dragging it out of context. What is a company to do when society is making it impossible to do the right thing?

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Chick-fil-A makes another statement on controversy

Chick-fil-A makes another statement on controversy | What the bawk? Chick-fil-a and social movement | Scoop.it

Chick-fil-A is once again in the social media and public relations spot light. The company began making strides earlier this month when they released statements informing the public that they will no longer be funding anti-gay organizations or establishments. The fast food franchise has been thrown back into the media firestorm after more controversy has risen to the surface.

 

According to this article, published by the St. Louis Post-Dispatch Chick-fil-A may be trying to stay clear of anything that can set the media off. It is no secret that Chick-fil-A has been trying to expand their business this past year, the franchise may be trying to steer clear of anymore controversy right now until they successfully establish their roots in other areas of the country. Chick-fil-A recently released a statement to the public stating, "Part of our corporate commitment is to be responsible stewards of all that God has entrusted to us. "Chick-fil-A's giving heritage is focused on programs that educate youth, strengthen families and enrich marriages, and support communities. We will continue to focus our giving in those areas. Our intent is not to support political or social agendas."

 

It is no surprise that after Chick-fil-A released its statements social media began to discuss wither or not they agree with Chick-fil-A. Many supporters and customers began to either get behind the statements that were made or stand against it. It is no secret that the company and the family have been long time supporters of their Christian faith. When does it become a public concern what faith a man is and when does it become an act of discrimination?

 

According to the article Fred Sainz, a spokesman for The Human Rights Campaign recently commented on the fact that what is being said and what is being done does not correlate. "Chick-fil-A can't claim to be turning over a new leaf while simultaneously funneling thousands of dollars towards a group that does not acknowledge the dignity and respect of LGBT people." As a public relations student, I try to reflect on these articles and try to apply it what is happening in my life. I believe that Chapter 7 in our textbook best explains what Chick-fil-a should have done in this situation. On page 165, the book discusses in depth the task that public relations have when dealing with media relations. The page states, as public relations professional you must be able to handle the information given to you and make sure that it is being treated fairly. Public relations professional also have to realize though at the same time that they cannot control the media.

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Twitter, Instagram buzzing about Chick-fil-A Appreciation Day | Articles | Home

Twitter, Instagram buzzing about Chick-fil-A Appreciation Day | Articles | Home | What the bawk? Chick-fil-a and social movement | Scoop.it

Isn’t it about time that we finally heard some good news regarding Chick-fil-A? Even though these articles are rare to find, the good news is that they do exist! I will summarize briefly what has been occurring in the media involving Chick-fil-A. The CEO of Chick-fil-A recently gave an alarmingly honest opinion on the topic of same sex marriage creating a media uproar and consumer outrage nationwide. Boycotts were one of the many responses that customers called to action in response to the now famous Chick-fil-A scandal. Supporters who not only support Mr. Cathy’s views but more importantly support the right to free speech staged their own form of protest in an interesting way.

 

Chapter 7 in our textbook solely discusses the topic of media relations. Having a relationship with the media can either make or break your business and Chick-fil-A is walking in between that fine line. After reading this chapter, I now have a much better understanding about why some stories make into the news “stream” and others do not. Page 160 in our textbook offers an excellent explanation on why the media seem to only exploit the bad rather than the good. William Plummer, a former political figure mentions within the chapter, “in a republic based upon public opinion, it is necessary to excite a spirit of inquiry-to furnish public men with information of their errors.” I personally agree with what Mr. Plummer says in regards to the media. Consumers of Chick-fil-A who also agreed with the idea that Mr. Plummer discussed, decided to take a stand against the media.

 

Supporters and loyal customers of the fast food franchise decided to host a Chick-fil-A appreciation day. Thousands of individuals across the country showed up at their local Chick-fil-A to show their support. Lately, all you seem to hear about Chick-fil-A is the negative aspect and the protests. I really found this article interesting because it shows how the media is biased and how there really are two sides to every story. As a consumer, I have heard countless new stories regarding the fact that social media has hurt Chick-fil-A. In this article, we can see that really social media can hurt your business but it can also help your business. Thousands of customers that day tweeted, texted, posted and Instagramed their experience at their local restaurant. This outpouring of positive feedback gave Chick-fil-A the boost that it needed to regain their social standings.

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Chick-Fil-A Day Not What The Media Portrays - Forbes

Chick-Fil-A Day Not What The Media Portrays - Forbes | What the bawk? Chick-fil-a and social movement | Scoop.it

Boycotts, bad mouthing, and refusing to give a business money are often common responses to a controversy. With social media in full negative swing against the popular franchise Chick-fil-A, loyal customers and supporters of freedom of speech had a crazy idea. What if they staged an appreciation day in the midst of this modern day crisis? This is not an idea that most individuals would think would work, however, supporters were pleasantly surprised at the success of the event. Unforunately, the media does not want you to know about the success of the event. The media would rather focus on the drama and exploit the negative rather than the positive.

 

According to a recent article written by Derek Boss of Forbes.com, the limited exposure of positive feedback in the media was done on purpose. The author of this article even attended Chick-fil-A appreciation day and saw the media coverage with his own eyes. A more detailed account of what happened that day could be read within the article; I will summarize the basic events of the day for readers to gain a better understanding. The author of the article went to the franchise in Los Angles, California and was not expecting to see many supporters there. However, there was a large crowd of people waiting to order wrapping all around the building. Chick-fil-A day was a huge success and there were little to no protesters at the event. Instead of focusing on the outpouring of support shown by hundreds of individuals, the media focused on the several protesters.

 

Chapter 7 in our textbook discusses in depth the relationship that public relations professional and the media must retain. On page 162, the section discusses the idea of a story being newsworthy or not. I think that this point is extremely interesting and insightful. The simple fact that the media decided to cover the appreciation day was an event in its self, however it was not exciting enough. The media specifically decided the focus on the negative aspects simply because it adds more drama to a news story. Drama will almost always grab individual’s attention and as advocates we have to remember that the media is a business.

 

If I have learned anything in my career so far as a public relations student, it would be the simple fact that you have to be media literate. As an advocate for your client, you will have to determine how your client is being portrayed within the media. Regardless if the coverage is positive or negative, as a public relations practitioner navigating the media firestorm is an absolute must. It is no secret that Chick-fil-A’s public relations team has suffered since Mr. Cathy shared his opinion with the general public. From a public relations stand point, I think that the Chick-fil-A team could have done a better job at managing this media coverage. The team could have come together and collaborated on how to spread the message of the positive impact or the positive side to this certain story. Instead of letting it fall silent, it sends a bad message to consumers and possibly shares holders as well.

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